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Euromonitor Starts Tracking Ethical Food Labeling, A Nearly $1 Trillion Industry

Euromonitor has responded to the social media-driven trend toward ethical consumerism by creating a 26-market database, Passport Ethical Labels, that quantifies packaged food and beverage product labels by three categories: people/values, the environment and sustainability, and animal welfare. Consumers, of course, have no intention of stopping consuming because of concerns about the Indonesian rainforest, slaughter houses, chicken sheds, pig farms, dubious food additives, etc. They still want convenience, but also a less guilty conscience. The newest data show that the global market for ethical labels on branded packaged foods, soft drinks and hot drinks totaled $794 billion in 2015, three-quarters of which comprised environment-... More

"Passport Ethical Labels – Key Findings", Blog, Euromonitor , June 08, 2016

Restaurant Chains Claim Reductions In Antibiotics Use, But Who Really Knows?

Several large fast-food restaurant chains have announced voluntary “free from antibiotics” policies thanks to pressure from consumers and consumer advocacy groups. But with limited information from the companies themselves, no agreed-upon standards, and no government regulation, how does a consumer really know whether his pizza is antibiotics-free? Each company is implementing the policy in its own way, some following, for example, USDA guidelines for reducing drug use in livestock production except in case of illness. But one fact remains clear: there's little evidence that agricultural use of antibiotics is dropping. The FDA reported in December that antibiotics sales for farm animals was up 22 percent from 2009 to 2014.... More

"Can You Really Know If That Pizza Is Antibiotic-Free?", Bloomberg, June 04, 2016

Lawsuit Accuses Kellogg Of Marketing “Whole Grain” Crackers Made With White Flour

Consumer watchdog Center for Science in the Public Interest (CSPI) has filed a federal lawsuit accusing Kellogg of allegedly falsely advertising a variety of its Cheez-It snack crackers as made with “Whole Grain.” CSPI said the crackers are actually made from refined white flour, not whole grain as claimed on the package. Whole Grain Cheez-It crackers “are nearly identical nutritionally to the Original version of Cheez-Its, providing a negligible one gram of fiber,” CSPI said. The plaintiffs are asking the court for injunctive relief to prevent Kellogg “from continuing to engage in deceptive marketing of Cheez-Its.”

"Lawsuit Targets Cheez-It “Whole Grain” Crackers, Which are Mostly Made of Refined White Flour", News release, Center for Science in the Public Interest, May 19, 2016

Products & Brands  

Private Label's Share Of FMCG Market In Western Economies Falls

In 2015, private-label products’ share of the FMCG market in Europe in terms of value dropped by 0.6 points to 38.3 percent, compared with the previous year, according to IRI Worldwide. Data from the report “Private Label in Western Economies” revealed private-label unit market share also dropped by 0.5 points to 47.4 percent during the period. These numbers prove that the segment’s downward trend, which started in 2014, has continued, as well as focus on the challenges faced by private-label retailers and manufacturers across Europe. Among the eight countries covered by the study, France showed the highest decrease in private label’s market share, although it has a high share at 34.1 percent compared with Italy’s 17.2 percent... More

"Private Label in Western Economies", IRI, June 22, 2016

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