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Companies, Organizations  

Nestlé Extends Its Non-HFSS Range With SHREDDIES® The Honey One

Nestlé Cereals’ new variant brings to 24 the company’s non-HFSS Nestlé Cereals brands and follows an announcement from the business that it has so far removed nearly 60 million teaspoons of sugar since 2003, and 3 million teaspoons of salt. 

"Nestlé Cereals unveils Shreddies The Honey One", conveniencestore.co.uk, February 01, 2022

General Mills Debuts Cereal Mashup

Among the eight new breakfast cereals the company is introducing is a mashup of Golden Grahams and Cinnamon Toast Crunch dubbed CinnaGraham Toast Crunch. The cereal, which combines the subtle but sweet taste of graham crackers with the cinnamon-packed flavor of Cinnamon Toast Crunch, will arrive in select stores in mid-December and retailers nationwide in January. General Mills’ other new offerings are Reese's Puffs Cluster Crunch, Strawberry Banana Cheerios, PJ Masks Cereal (purple midnight berry-flavored corn cereal with marshmallows), Ratio Keto Granola Toasted Almond, Ratio Keto Granola Coconut Almond; Plentifull Cereals Peanut Butter, and Plentifull Cereals Cinnamon Almond Butter. 

"General Mills Is Introducing CinnaGraham Toast Crunch & 7 Other New Cereals", Thrillist, November 29, 2021

Innovation & New Ideas  

Kellogg's Tests New Packaging Technology For Corn Flakes Brand

The Battle Creek, Mich.-based cereals maker is testing Corn Flakes packs lined with paper in a "small number" of Tesco stores in the U.K. in January, with the results "helping to shape Kellogg's future packaging plans." According to the company, its scientists "worked to create paper-based inner packaging for its cereal that can survive the process of filling and sealing millions of bags in boxes of cereal produced in its factory and transporting them to retailers." Plastic inner liners are not widely accepted in curbside recycling. The move is in line with its “Wellbeing Manifesto” seeking to improve its food and packaging "so that it's better for people, the planet, and the community."

"Kellogg's trials paper liners for Corn Flakes", The Grocer, December 04, 2021

Products & Brands  

Kellogg’s Decreases Salt Content In Special K By 20%

Kellogg's has cut the salt content across the Special K range by an average of 19.8%, meaning five of its seven products are now non-HFSS. Salt has been used in Special K to add flavor and enhance other ingredients. To maintain flavor, Kellogg’s used new equipment and techniques that consider how people's taste buds react to flavors and said it tested the new recipe with shoppers, of which 59% said they preferred the new recipe. This reformulation follows a series of moves from Kellogg's to make its products non-HFSS ahead of government regulations. This includes decreasing salt and sugar from its ranges as well as launching new non-HFSS cereals such as a trio of Wheaties flavors, which launched in October 2021.

"Kellogg's slashes Special K salt content by nearly a fifth", thegrocer.co.uk, April 11, 2022


Nestlé Plans To Double Ecommerce Sales Over Next Three Years

Ecommerce, including direct-to-consumer and business-to-business-to-consumer (B2B2C) online sales, today accounts for about $12 billion of Nestlé’s total annual sales ($92 billion). But the company has ambitious plans for the next three years: it expects ecommerce will represent about 25 percent of all sales. To generate more business and sales from ecommerce Nestlé is investing more in digital marketing and data analysis. “We will continue to enhance our ecommerce offerings and increase our spend in digital marketing,” said the head of strategic business units Bernard Meunier, who noted that the company will focus on capturing more valuable consumer data points to better understand customers.

"Nestlé cooks up plans to make ecommerce 25 percent of sales by 2025", Digital Commerce 360, December 03, 2021

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