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Food Companies Insight Alert Archive

Have a look at some of our recent alerts. These give broad coverage of the industry - if you want something more specific create your own here.

<<10111213141516171819>> Total issues:183

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February 01, 2011, to February 15, 2011

The Cupcake Vogue Finds Fresh Life With A Los Angeles Caterer

Cupcakes have achieved renewed popularity in Los Angeles through the inspiration of Heirloom-LA, a caterer enjoying prosperity with its highly popular line of lasagna cupcakes. The success of the lasagna cupcakes keeps fifteen cooks busy in the Heirloom kitchens, according to co-owner and chef Matthew Poley, and has created a demand for new flavors of the party treats, which now come in twelve varieties, including macaroni and cheese, bologna, and short ribs. Poley said Heirloom sold 10,000 of the cupcakes in December and plans to expand its menu further as different ingredients become available with the changes in the seasons. The lasagna cupcakes can also be purchased frozen in a selection of Los Angeles stores and are available by mail order for New Yorkers through the company's website.

Barry Callebaut Launches New Line Of Textured Chocolate Fillings

Barry Callebaut, the world's biggest producer of fine cocoa and chocolates, hopes to entice customers with its new line of textured products, to be introduced at ISM 2011. The innovations reflect the current industry interest in using texture to produce additional taste sensations. New products include caramelized nuts, crispy biscuits, and fluffy, aerated fillings that offer texture and novelty advantages alongside taste and flavor. They are low in trans fats, have a long shelf life, and contain fewer calories by volume.

Nestlé Subsidiary Acquires U.K. Medical Food Company

Nestlé Health Science has completed the acquisition of CM&D Pharma Ltd. (CM&D), a British company that develops medical foods and other products targeting patients with kidney disease, inflammatory bowel disease, and colon cancer. CM&D is a portfolio company of venture capital fund Inventages Group. CM&D’s leading product, Fostrap, is a chewing gum for kidney patients with elevated levels of phosphate in the blood (hyperphosphatemia), which contributes to vascular calcification and an increased risk of cardiac mortality, as well as mineral and bone disorders. Clinical trials of Fostrap are ongoing, though preliminary data are promising, according to Nestlé.

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January 15, 2011, to February 01, 2011

Study Of Foods Targeting Children Finds Most Of Them Are Not “Better For You”

A report from the Prevention Institute shows that, despite label claims on prepared foods and meals, snacks, breakfast cereals and beverages, 84 percent of child-targeted products examined did not meet basic nutritional standards. The study looked at the front-of-package labeling on fifty-eight “Better-for-You” children’s products: those that manufacturers tout as their most nutritious. The nutritional content was compared against criteria from the U.S. Dietary Guidelines and the National Academies of Science. Study findings revealed that 57 percent of the products studied qualified as high sugar (95 percent contained added sugar); 53 percent were low in fiber; 53 percent did not contain any fruits or vegetables; 24 percent of prepared foods were high in saturated fats; and 36 percent of prepared foods and meals were high in sodium.

Almond Milk Pushes U.S. Milk Alternatives To Double-Digit Growth In 2010

The emergence of premium-priced almond milk helped boost the growth in the US milk alternatives category by 13 percent in 2010. Blue Diamond Growers’ Almond Breeze and Dean Foods Co.’s Silk Pure Almond brands are battling each other for leadership in the almond milk segment. Milk alternatives, especially soymilk, are becoming more popular as U.S. consumers’ consumption of cows’ milk has declined, partly through vegan lifestyles and some consumers’ intolerance to cows' milk, and almond milk is helping to drive that trend. The National Milk Producers Federation is calling for a ban on using the word “milk” in describing non-dairy milk, although sales of milk alternatives are small compared with regular milk. Silk, known also for soymilk, is extending its range of milk alternatives, with a new coconut milk.

Study Says Americans Not Getting Enough Whole Grain From Their Diet

General Mills's study, General Mills Whole Grain Check-up, reveals that although 92% of Americans know the importance of whole grains in their diet and 61% think they consume enough, only 5% consume the three daily servings (of at least 48 grams) recommended by the U.S. Dietary Guidelines for Americans. Only 55 percent of participants could identify foods with whole grains, and 28 percent cannot differentiate whole from enriched grain. Convenience, price, and taste prevent Americans from consuming the recommended amount. Seventy one percent of over 55s thought they were getting enough whole grain, but only 47 percent in the 18-34 age band.

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January 01, 2011, to January 15, 2011

Nabisco Aims To Turn Wheat Thins Into The Next Big Snack Food

Considered a cracker since production began in 1947, Nabisco wants to repackage Wheat Thins as a standalone snack food. Nabisco, a division of Kraft Foods, spent $16.2 million during the first three quarters of 2010 on marketing for the Wheat Thins brand, up from $14.3 million for all of 2009. People between the ages of 18-24 are the largest consumers of snack foods and are the main target for marketers at Nabisco. Advertising campaigns cover a variety of venues; commercials featuring real customers who have talked about the product on social networks, samples at community events, and sponsoring television programs. Changes that will be finished in 2011 include losing pictures of toppings on the product and new phrasing to drop references to crackers.

CEO Of Company In California Aims To Give Tofu A New Image

Known for his work reinvigorating American wines and gourmet chocolate, John Scharffenberger is working on adding tofu to his list of accomplishments. Scharffenberger is presently the CEO of Hodo Soy Beanery, founded by Minh Tsai with help from his family. Tofu produced by Hodo is gaining recognition among chefs and consumers for the flavor and the fact that the company uses preservative free organic soybeans. It’s very different from the bland blocks many Americans think of when picturing tofu. Currently limited by the life span of the product, the company plans to expand into Portland, Seattle, Vancouver and Los Angeles by spring. Scharffenberger says his goal is not to replace hamburgers but to market the tofu as a healthy, tasty, and easy addition to items such as salads.

New Ad Campaign For Special K Adds An Emotional Twist: Boosting Self-Esteem

Self confidence, courage and pride are a few of the intangible benefits that accompany weight loss experienced by women who regularly eat Special K breakfast cereal, according to the newly revised Special K Challenge. The new version of the Challenge – whose theme is "What Will You Gain When You Lose?" – still emphasizes shedding pounds but adds an emotional element rooted in self esteem. The message of the new ad campaign, which includes traditional (print, TV, etc.) and digital (Facebook, etc.) media, is that losing weight and keeping it off are not temporary goals, but lifelong lifestyle commitments. According to a Leo Burnett ad agency executive,  "Shifting the focus to how you want to feel provides the ongoing, positive motivation to take the longer view.”

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