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Period: September 15, 2020 to October 1, 2020
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Global Diversified Marketing To Add Gourmet Plant-Based Snacks To Portfolio

As soon as it knows what it wants to market, the Island Park, N.Y., food and snack maker will introduce plant-based gourmet snack foods to its product lines in 2021 to meet demands of health- and environment-conscious consumers. The company says it is working out plans with co-packers and other marketing associates to “decide on the best possible specific product choices.” Immediate emphasis will be on gourmet cookies and snacking, two of the company’s bestselling lines. The company's established sales division will handle marketing with the help of partner store sites, and ecommerce channels, including Amazon.com. CEO Paul Adler said he and staff “have been aggressively investigating the best options to add to our product lines so that we can give our valued customers the choices they want most.”

"Global Diversified Marketing Group Moving to Enter the Strongly Emerging Plant Based Foods Sector with New Gourmet Snack Products", GLOBE NEWSWIRE, September 22, 2020

BFY Snack Formulators Have A Natural Ally In Almonds

Health-conscious consumers increasingly opt for snacks that offer nutritional benefits, full transparency, and are “free from” ingredients perceived to be either useless or harmful. So, snack developers are innovating with a focus on natural, familiar ingredients that also offer nutritional benefits; One of these is almonds, which deliver essential nutrients that may be hard to come by in a total plant-based diet, including protein and calcium. In addition, most consumers think of snacks as an indulgence, so mouthfeel and flavor are important. A crunchy ingredient like almonds complements products with softer textures, and roasted almonds pair well with sea salt or high cacao chocolate to add a more premium product positioning. Market data show that almonds continue to be the leading nut used in global new product introductions, with particularly strong growth in the bakery, snack, and confectionery categories.

"Almond inclusions add plant-based nutrition and clean label value to baked goods and snacks", BakeryAndSnacks.com, September 22, 2020

Coca-Cola Has Its Eye On Post-Pandemic Resurgence

CEO James Quincey told investors at a Barclays conference recently that his company is determined to emerge from the pandemic with more customers and a more engaged, slimmed down organization. Coke restructuring during the pandemic crisis involved streamlining its portfolio and its global organization. The changes, which include easing its customer supply chain through reduced SKU management, offer a “golden opportunity” for the No. 13 consumer goods company to accelerate the focus on portfolio winners that attract and keep customers globally.

"In Restructuring, Coca-Cola Sets Its Post-Pandemic North Star", Consumer Goods Technology, September 21, 2020

UF International Launches Chickpea-Based Snack Chips

The British food distributor and wholesaler (Wokingham) is targeting the healthy snacking market in the U.K. with a nutrient-dense snack made from fiber- and protein-rich chickpeas. According to the company, PeaPops have 20 percent plant-based protein, are high in fiber, gluten-free, vegetarian and, because they are popped using heat compression technology, have 60 percent less fat than regular fried chips. Pea Pops are available in Smoky BBQ, Chilli & Lime, and Cheddar & Onion and come in two pack sizes: single-serve 23-gram and 80-gram sharing bags. They are priced with an RSP of 86p ($1.09) for single serve and £1.99 ($2.53) for a sharing bag. UF International will also be selling via its own website and Amazon. The marketing will comprise a social media campaign and future brand activation events.

"New PeaPops launch in the U.K. and target healthy snacking", Retail Times, September 21, 2020

Nestlé Cereals U.K. Introduces Individually-Wrapped Cereal Portions For Kids

NAT Bears, a new individually-wrapped breakfast cereal for children from the Gatwick-based food company, contains no artificial colors or flavors, is high in fiber, and comes in honey and chocolate flavors. The brand claims one 32-gram bear equals one bowl of breakfast cereal when added to milk. The product is packaged as pre-proportioned, individually wrapped bears, sold in a pack of six for £2.89 ($3.68). NAT Bears began rolling out in Sainsbury’s and will go on sale in Tesco stores in November. The launch will be supported by a marketing campaign, including social media, digital TV, and shopper activation.

"Nestlé Launches Pre-Proportioned Breakfast Cereal Product", Kam City, September 21, 2020

Mondelez Hopes To Extend Its Snack Line With Acquisitions Of Healthy Snack Companies

As consumers watch their weight, and investors and governments urge action on obesity, the $81 billion Ill.-based maker of Oreo cookies, Cadbury chocolate, and Ritz crackers, is looking to acquire healthier snack brands. The company has made healthy snacks a priority as it diverts billions of dollars’ worth of investments in coffee companies JDE Peet’s and Keurig Dr Pepper. CEO Dirk Van de Put criticized increasingly popular sugar taxes in an interview with the Financial Times, saying they were overly “restrictive” to consumers and would limit the potential for his company to invest. 

"Market Chatter: Mondelez International Seeking To Expand Healthy Snacks Lineup Through Acquisitions", Financial Times, September 21, 2020

Pipcorn Introduces Baked Cheesy Corn Crunchies In Four Flavors

The Bethlehem, Pa.-based minority-owned better-for-you heirloom corn snacking brand’s new Heirloom Crunchies are baked, not fried. The crunchy, twisty, cheesy treats have 20 percent less fat than category favorites. Available in cheddar, cheddar jalapeno, and parmesan truffle flavors, Crunchies are made with sustainable heirloom corn and organic cheese, are Non-GMO Project Verified and whole grain, and available for $3.99 a package. The company says Heirloom Crunchies will be launching in retailers that “mirror Pipcorn's commitment to sustainable agriculture,” with Truffle Parmesan & Jalapeno Cheddar available exclusively at Whole Foods Market, and Cheddar on Thrive Market.  The company’s other Heirloom snack lines include Cheese Balls, Corn Dippers, and Crackers, all with less than four ingredients, and whole grain, gluten-free and Non-GMO Project Verified. 

"From Munchies To Crunchies: Pipcorn Launches New Baked Cheesy Twists", PR Newswire, September 18, 2020

Peak Rock Capital Buys U.K. Healthy Snack Company

The Austin, Texas-based middle-market private equity firm, owner of the Turkey Hill and Pretzels Inc. food brands, among others, has acquired Halo Foods Ltd., a Welsh maker of healthy bars and snacks. Halo’s portfolio includes cereal bars, fruit and nut bars, and gluten-free, high protein, and nutritionally controlled bars, including the rapidly growing "Skinny" brand. No financial terms were disclosed.

"Peak Rock Capital Affiliate Completes Acquisition Of Halo Foods Ltd. ", PRNewswire, September 17, 2020

Comfort, Flavor, Value, Functionality Were Hallmarks Of Cracker Sales In Early-2020

As homebound shoppers stocked up on familiar and traditional shelf-stable snacks that deliver comfort, nostalgia, and flavor during the pandemic, dollar sales for crackers leapt 14.1 percent for the four months ending April 5, 2020, year-over-year. Sales were up 6.8 percent over the previous quarter ending June 14, 2020. Camden, N.J.-based Campbell Snacks has introduced more than a dozen new cracker products this year. Traditionals like Kellogg’s Cheez-It Baked Snack Crackers, Pepperidge Farm Goldfish, and Nabisco’s Ritz Crackers earned the most dollar sales. Pepperidge Farm Flavor Blasted Goldfish sales rose 19.6 percent. But customers were also looking for healthful attributes, e.g. fiber as a functional benefit. TH Foods’ Crunchmaster brand launched a line of fiber-rich Grain-Free Crackers. Also high on the shopping list were functional snacks that boost energy or satiate hunger mid-morning or afternoon. Another cracker shopping trend: larger package sizes. Crunchmaster launched a ...  More

"What's fueling cracker sales in 2020?", Baking Business, September 16, 2020

Snack Brands Team Up For "Snack, Watch and Win" Sweepstakes

Conagra Brands’ Orville Redenbacher's Gourmet Popping Corn and Swiss Miss Hot Cocoa Mix are teaming up with the Hallmark Channel to sponsor the "Snack, Watch and Win" Sweepstakes, an 18-week campaign of weekly drawings whose grand prize is a walk-on role in an upcoming Hallmark Channel original movie taping. The winner will also get a one-year supply of Orville Redenbacher's microwave popcorn. Other prizes include a limited-edition Swiss Miss & Hallmark Channel mug and a package of Swiss Miss Hot Cocoa Mix. Orville Redenbacher's microwave popcorn with no artificial preservatives, flavors, or dyes.

"Orville Redenbacher's, Swiss Miss And Hallmark Channel's "Snack, Watch And Win" Sweepstakes Returns With Another Walk-On Movie Role", PR Newswire, September 09, 2020

China’s Wholly Moly Wants To Replace Rice With Whole Grains In Country’s Diet

The young Shanghai-based company has its marketing eyes fixed on the country’s younger, more health-conscious generation with its instant oatmeal made of oat bran. The company raised several million dollars from C Ventures, led by a Hong Kong billionaire, to take advantage of China’s burgeoning health food market. “China has a severe lack of wholegrain food options,” said Claire Fang, founder and chief executive. “We want to introduce [whole grains] into young people’s diet in a way that is easy for them to embrace.” The market for natural health food in China is forecast to expand to $26 billion in value by 2022, an annual rate of 12 percent since 2017. Wholly Moly, which generates 90 percent of its income from e-commerce channels, including a store on Tmall, posted sales of $15 million in 2019 and hopes to triple that this year. The company works with farms and milling factories in the Midwest and northern U.S. as well as southern Canada, because the oats harvested there are said to ...  More

"Health food start-up Wholly Moly aims to shake up the Chinese diet, swapping rice for American wholemeal oats", South China Morning Post, July 24, 2020

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