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Period: January 15, 2021 to February 1, 2021
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Kellogg Unveils Version Of Raisin Bran With Oats

The Battle Creek, Mich.-based breakfast foods company’s Raisin Bran Toasted Oats and Honey is made with the traditional bran flakes and raisins plus whole-grain toasted oats and honey. Available now at U.S. retailers, the new oats and honey version has a suggested retail price of $2.99 for a 15.6-ounce box and $3.99 for a 22.1-ounce box. 

"Expanding The Bran With New Kellogg's Raisin Bran Toasted Oats And Honey", PR Newswire, January 12, 2021

Deals, M&A, JVs, Licensing  

Mondelez International Finalizes Acquisition Of Healthy Snacks Company Hu

The Chicago-based snacks company has acquired the remaining interest in Hu Master Holdings, an Albany, N.Y. healthy snack and paleo chocolate maker. Terms of the deal were not disclosed, but Mondelez said the deal comes after a 2019 minority investment granted it a right of first offer to acquire the company. Hu markets vegan and paleo-friendly chocolate bars and grain-free crackers and has become, according to Mondelez, "one of the fastest-growing confectionery brands" sold in the natural retail channel in the U.S. The company, which has just started building the distribution of its products into more mainstream outlets, now stands a solid chance of carving out a foothold in the competitive U.S. grocery market with the help of Mondelez.

"Mondelez's M&A strategists continue health kick", just-food global news, January 05, 2021

Market News  

Campbell Soup Company To Shutter Georgia Snack Factory

The Camden, N.J.-based food company decided to close the Columbus snacks manufacturing facility in phases by spring 2022 because of its age and reduced consumer demand for non-core products made there. The plant, which employs 326 people, produces candy, crackers, cookies, nuts, and bars under brands such as Snyder’s of Hanover and Pepperidge Farm. The 94-years-old plant was part of Campbell’s purchase of Snyder’s-Lance in 2018. Campbell says it will phase out the production of candy under the Lance brand and will shift production of its higher demand Lance, Emerald, and Late July snacks across the division’s manufacturing network.

"Campbell to close Georgia snacks plant and lay off 326 people", FoodBev.com, January 18, 2021

Marketing & Advertising  

New Promotion From Special K Canada Features Twist On “Ditch Resolutions” Day

Kellogg’s Canadian brand (Mississauga, Ont.) is putting a new twist on January 17, known as "Ditch New Year's Resolutions Day," when Canadians fall back into old habits. Special K’s "Prove It Day" promotion is designed to encourage Canadians to reach their New Year’s goals. It turns a Special K box into a prize generator: consumers visit a website to scan a cereal barcode offering a chance to win motivational prizes, including exercise bikes, fitness trackers, water bottles, yoga mats, and a year's supply of Special K, among others. The celebrity face of the promotion is Kaitlyn Bristowe, ABC's Dancing with the Stars 2020 winner, former Bachelorette, and podcaster. 

"Kellogg's* Special K* Launches "Prove It Day" with Kaitlyn Bristowe to Help Inspire Canadians", Canada NewsWire, January 12, 2021

Products & Brands  

Nestlé, Cereal Partners Unveil New Organic Version Of Cheerios

The Cheerios variant, Organic Honey and Chocolate Cheerios, is available now in the U.K.’s Waitrose supermarket chain and will debut in Sainsbury's stores in May. Nestlé's certified organic honey hoops, sere made from five organically-farmed whole grains, and chocolate cereal pieces. Ingredients are sourced from farmers following organic farming practices. Cereal Partners U.K. is the British operation of Cereal Partners Worldwide (CPW, Switzerland), a global breakfast cereal company that makes Nestlé cereals, including Nesquik, Shredded Wheat, Cheerios, and Shreddies. It was established in 1990 as a partnership between Nestlé and General Mills. 

"Nestlé and Cereal Partners launch new organic Cheerios line", FoodManufacture.co.uk, January 11, 2021

McCormick & Company Acquires Flavorings Company

The Baltimore, Md.-based food and spice company has acquired flavor maker Fona International for $710 million. Founded more than three decades ago, Fona posted around $114 million in annual sales last year and is expected to grow at a mid-to-high-single-digit rate under McCormick's umbrella. The company makes clean and natural flavors for use in bakery, cereal, dairy, desserts, chocolate, and other product lines. McCormick says it will finance the transaction through cash and commercial paper. 

"McCormick Announces Second Major Acquisition Of 2020: What Investors Need To Know", Benzinga, December 30, 2020

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