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Nescafe Targets Younger Mexican Coffee Drinkers With Coffee Shops

July 2, 2017: 12:00 AM EST
Nestle coffee brand Nescafe has opened its fourth coffee shop in Mexico City, and is now analyzing the possibility of expanding to more, larger shops in the country. A Nescafe Mexico executive indicated the shops, which require an investment of about $55,000 each, are part of a long-term strategy to attract younger consumers.[Image Credit: © Nestlé Nespresso]
"Mexico: Nescafe to inaugurate new coffee shop in Mexico City during July 2017", Milenio, July 02, 2017
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