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Kellogg’s Attempts To Debase UK HFSS Regulations In Court

June 17, 2022: 12:00 AM EST
Kellogg’s has turned to the U.K. High Court in a three-pronged attempt to prevent the upcoming government HFSS restrictions. Kellogg’s first argument claims the HFSS regulations should be declared “ultra vires” because enforcement powers given to local authorities to enforce the rules have never been approved by parliament. If the court decides the enforcement regime is illegal it could force the government to completely discard the legislation. It could also allow the regulations to continue but order the government to revaluate how they are enforced, leaving the ban in limbo. The second strand of Kellogg’s case centres on the HFSS nutrient profiling model, which was set up in 2004 as the basis for Ofcom’s policing of advertising aimed at children. Kellogg’s claims the model has never been before parliament. If the argument succeeds, the government would be forced to either drop the legislation or re-pass it with a different model. Kellogg’s third claim is that cereals should be excluded from the clampdown because most consumers add milk to the product, contributing to calcium intake and the cereal’s overall nutritional value. Within the court documents, Kellogg’s claimed it could lose up to £113 million in sales if the government’s crackdown on HFSS promotions goes ahead. Within the coming weeks, the court is expected to reveal which of the legal arguments the review will hear. If Kellogg’s arguments succeed, it would have huge implications on the government’s current obesity strategy. 
Ian Quinn, "Kellogg’s: ‘HFSS laws would cost £113m in lost sales’", thegrocer.co.uk, June 17, 2022, © William Reed Ltd
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Kellogg’s Decreases Salt Content In Special K By 20%

April 11, 2022: 12:00 AM EST
Kellogg's has cut the salt content across the Special K range by an average of 19.8%, meaning five of its seven products are now non-HFSS. Salt has been used in Special K to add flavor and enhance other ingredients. To maintain flavor, Kellogg’s used new equipment and techniques that consider how people's taste buds react to flavors and said it tested the new recipe with shoppers, of which 59% said they preferred the new recipe. This reformulation follows a series of moves from Kellogg's to make its products non-HFSS ahead of government regulations. This includes decreasing salt and sugar from its ranges as well as launching new non-HFSS cereals such as a trio of Wheaties flavors, which launched in October 2021.
Daniel Woolfson, "Kellogg's slashes Special K salt content by nearly a fifth", thegrocer.co.uk, April 11, 2022, © William Reed Ltd
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Nestlé Extends Its Non-HFSS Range With SHREDDIES® The Honey One

February 1, 2022: 12:00 AM EST
Nestlé Cereals’ new variant brings to 24 the company’s non-HFSS Nestlé Cereals brands and follows an announcement from the business that it has so far removed nearly 60 million teaspoons of sugar since 2003, and 3 million teaspoons of salt. 
"Nestlé Cereals unveils Shreddies The Honey One", conveniencestore.co.uk, February 01, 2022, © William Reed Ltd
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Kellogg's Tests New Packaging Technology For Corn Flakes Brand

December 4, 2021: 12:00 AM EST
The Battle Creek, Mich.-based cereals maker is testing Corn Flakes packs lined with paper in a "small number" of Tesco stores in the U.K. in January, with the results "helping to shape Kellogg's future packaging plans." According to the company, its scientists "worked to create paper-based inner packaging for its cereal that can survive the process of filling and sealing millions of bags in boxes of cereal produced in its factory and transporting them to retailers." Plastic inner liners are not widely accepted in curbside recycling. The move is in line with its “Wellbeing Manifesto” seeking to improve its food and packaging "so that it's better for people, the planet, and the community."
Daniel Woolfson, "Kellogg's trials paper liners for Corn Flakes", The Grocer, December 04, 2021, © William Reed Business Media Ltd
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Nestlé Plans To Double Ecommerce Sales Over Next Three Years

December 3, 2021: 12:00 AM EST
Ecommerce, including direct-to-consumer and business-to-business-to-consumer (B2B2C) online sales, today accounts for about $12 billion of Nestlé’s total annual sales ($92 billion). But the company has ambitious plans for the next three years: it expects ecommerce will represent about 25 percent of all sales. To generate more business and sales from ecommerce Nestlé is investing more in digital marketing and data analysis. “We will continue to enhance our ecommerce offerings and increase our spend in digital marketing,” said the head of strategic business units Bernard Meunier, who noted that the company will focus on capturing more valuable consumer data points to better understand customers.
Mark Brohan, "Nestlé cooks up plans to make ecommerce 25 percent of sales by 2025", Digital Commerce 360, December 03, 2021, © Digital Commerce 360 | Vertical Web Media LLC
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General Mills Debuts Cereal Mashup

November 29, 2021: 12:00 AM EST
Among the eight new breakfast cereals the company is introducing is a mashup of Golden Grahams and Cinnamon Toast Crunch dubbed CinnaGraham Toast Crunch. The cereal, which combines the subtle but sweet taste of graham crackers with the cinnamon-packed flavor of Cinnamon Toast Crunch, will arrive in select stores in mid-December and retailers nationwide in January. General Mills’ other new offerings are Reese's Puffs Cluster Crunch, Strawberry Banana Cheerios, PJ Masks Cereal (purple midnight berry-flavored corn cereal with marshmallows), Ratio Keto Granola Toasted Almond, Ratio Keto Granola Coconut Almond; Plentifull Cereals Peanut Butter, and Plentifull Cereals Cinnamon Almond Butter. 
Caitlyn Hitt, "General Mills Is Introducing CinnaGraham Toast Crunch & 7 Other New Cereals", Thrillist, November 29, 2021, © Group Nine Media Inc
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Kellogg Company Creates Snack Bar Based On A Cereal Product

September 13, 2021: 12:00 AM EST
The new Krave mixed grain bar, adapted from the eponymous breakfast cereal sold in varying formats in the U.S., the U.K., and elsewhere, has arrived in Australia. Made from crunchy puffed sorghum and churro, choc fudge chocolate or caramel fudge pieces, the snack is available in Go Nuts for Donuts, Nudge to Fudge, and Caramel Pop’n Choc flavors, all of which are free of artificial colors, flavors, or sweeteners. The new mixed grain bars can be found in Australia at Woolworths, Coles, and independent supermarkets.
Irene Dong, "Kellogg’s launches mixed grain bar", Inside FMCG, September 13, 2021, © Octomedia Pty Ltd
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Internal Nestlé Report Admits 60 Percent Of Its Mainstream Foods Are Unhealthy

June 2, 2021: 12:00 AM EST
The report, which excluded categories such as baby formula, pet food, coffee, and medical nutrition, said come categories of the foods and drinks included in the 60 percent “will never be healthy” no matter what changes are made. Nevertheless, the company has worked for years to improve the nutritional footprint of its products, reducing sugar and sodium content in its products, and adding ingredients such as whole grain, protein, fiber, and micronutrients. These efforts co-exist alongside a guiding company principle: a healthy diet means finding a balance between well-being and enjoyment. In other words, there must be room for indulgent foods, consumed in moderation.
Janice Tan, "Analysis: Nestlé’s transparency on unhealthy products a saving grace from PR crisis", Marketing Interactive, June 02, 2021, © Lighthouse Independent Media
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Sixty Percent Of Its Mainstream Foods Are Unhealthy, Nestlé Admits

June 2, 2021: 12:00 AM EST
The report, which excluded categories such as baby formula, pet food, coffee, and medical nutrition, said come categories of the foods and drinks included in the 60 percent “will never be healthy” no matter what changes are made. Nevertheless, the company has worked for years to improve the nutritional footprint of its products, reducing sugar and sodium content in its products, and adding ingredients such as whole grain, protein, fiber, and micronutrients. These efforts co-exist alongside a guiding company principle: a healthy diet means finding a balance between well-being and enjoyment. In other words, there must be room for indulgent foods, consumed in moderation.
Janice Tan, "Nestlé’s transparency on unhealthy products a saving grace from PR crisis", Marketing Interactive, June 02, 2021, © Lighthouse Independent Media
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McCormick Launches A Snack Based On A Holiday Side Dish Favorite

May 19, 2021: 12:00 AM EST
The limited time French’s Green Bean Casserole Snack Mix is made with French’s Fried Onions, and crisp vacuum-fried green beans and mushrooms, and seasoned like the holiday side dish. The flavors are a blend of green beans, the umami of mushrooms, and a tang from the sour cream notes. The fried onions add a crunchy texture. Available for a limited time, a 16-ounce bag of French’s Green Bean Casserole Snack Mix costs $8.95 online.
Cristine Struble, "French’s Green Bean Casserole Snack Mix is the ultimate snack innovation", Fansided.com, May 19, 2021, © Minute Media
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Kellogg’s U.K. To Cut Sugar Content In Kids’ Cereals By 10Percent By 2022

May 14, 2021: 12:00 AM EST
The company also promised to reduce salt in children’s cereals by 20 percent as part of a ten-year plan to make its products healthier. The move means the company’s children's breakfast cereals would no longer be high in fat, salt, and sugar (HFSS) by the end of 2022. Kellogg’s also plans to reduce the sugar in its young adult-focused Krave cereal by an average of 11 percent across the different flavors. Special K will become non-HFSS, alongside Coco Pops, Corn Flakes and Rice Krispies, after salt content is reduced. The company is also introducing smaller cereal boxes that have less air space and packaging to reduce the use of cardboard.
"Kellogg's U.K. Pledges To Slash Salt And Sugar In Children's Cereals By End Of 2022", gazetteseries.co.uk, May 14, 2021, © Opera News
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Nestlé Cereals’ “Save The Bees” Campaign Focuses On Cheerios

March 2, 2021: 12:00 AM EST
The U.K. cereal maker’s new campaign for its core brand Cheerios was created to give British families an opportunity to help "Save the Bees" and receive a free mini-box of Cheerios sunflower seeds. It is hoped that the seeds, which will be mailed directly to consumers, will raise awareness of the challenges facing bees and encourage families to plant the seeds to help supply bees with vital feeding grounds. U.K. bees have declined by a third due to habitat loss, climate change, disease and the use of pesticides. The campaign follows the launch of a new visual identity for the brand in February, which features modern packaging artwork. The on-pack designs featuring Save the Bees codes can be found on shelves at all retailers in the U.K.
"Nestlé Cereals launches Cheerios 'Save The Bees' campaign for Cheerios", Convenience Store UK, March 02, 2021, © William Reed Business Media Ltd
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Kellogg Debuts Smorz Jumbo Snax

February 25, 2021: 12:00 AM EST
The Michigan-based cereal company has expanded its line of Jumbo Snax based on cereal favorites with the addition of a Smorz version. A new promotional campaign invites customers to guess which cereal will get the Jumbo Snax treatment – dubbed “jumbo-fying” – while dropping a hint for fans to decode. In April, Kellogg will unveil the new mystery flavor, joining Smorz Jumbo Snax and the rest of the lineup: Froot Loops, Apple Jacks, Corn Pops, and Frosted Flakes-inspired Tiger Paws. 
"National Snack Day Gets Cereal-ously Better With A New Kellogg's Jumbo Snax Mystery Flavor", PR Newswire, February 25, 2021, © Cision US Inc
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BFY Snack Brand Graze Achieves B Corp Status

February 23, 2021: 12:00 AM EST
The Unilever healthy snacking brand was certified as a B Corporation (B Corp) committed to being a force for good in the world when it comes to people, planet, and profits. Customers praised the company for an ongoing commitment to creating healthy alternatives to unhealthier snacks and for reimagining snacking by challenging traditional snacking conventions. The brand is guided by public health targets and a desire to play a part in tackling issues such as obesity. It has removed 160 tons of sugar from its snacks since the end of 2019, In addition, all graze snacks are a source of fiber, more than 75 percent contain fewer than 150 cal. per portion, and no graze snacks are high in salt. 
Fiona Briggs, "Graze, Unilever’s healthy snacking brand, is celebrating becoming a B Corporation", RetailTimes.co.uk, February 23, 2021, © RetailTimes.co.uk
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Kellogg Company Seeks Innovative Start-Ups In Microbiome Improvement

February 4, 2021: 12:00 AM EST
The Battle Creek, Mich.-based food company has partnered with its innovation hub eighteen94 Capital and Future Food-Tech in a search for creative microbiome (gut)-based food solutions. The three have launched the Innovation Challenge, a collaborative initiative to “give new talent in the industry a chance to shine on the virtual stage.” They are inviting start-ups to apply entrepreneurial and scientific skills and submit ideas. The Challenge focuses on food’s impact on personal health, especially in areas like new plant fibers, valorized (value enhanced) fibers from waste streams, prebiotics, postbiotics, fermented ingredients, and new non-spore food stable probiotics – all of which have the potential to improve the functioning of the human gut and human holistic health. A team of judges will assess the submissions and “select the most impactful ideas to move forward.”
Gill Hyslop, "Breakfast cereal giant on mission to root out disruptive plant-based innovations that support gut health", BakeryAndSnacks.com, February 04, 2021, © William Reed Business Media Ltd
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Kraft Heinz To Sell Planters Snack Nuts Business?

February 3, 2021: 12:00 AM EST
The Wall Street Journal reports that Chicago-based Kraft Heinz is in talks to sell its Planters snack nuts business to Hormel Foods in a deal potentially valued at $3 billion. Kraft Heinz has eliminated more than 1,100 products in recent months as it focuses on more successful products. Best known for its dry roasted peanuts, Planters also sells cashews, and cheez balls and curls. It may be able to find procurement savings by teaming up with Hormel, which owns nut butter brands Skippy and Justin's)
Elaine Watson, "Kraft Heinz reportedly in talks to sell Planters to Hormel Foods", FoodNavigator-USA.com, February 03, 2021, © William Reed Business Media Ltd
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PeaTos Marches On With $12.5M Investment From Post Holdings

February 2, 2021: 12:00 AM EST
The Los Angeles-based chip brand, on a mission to loosen Cheetos’ stranglehold on the salty snack market, and less than six months after raising $7 million in a Series A round, has convinced Post Holdings to lead a $12.5 million Series B round of funding. PeaTos adds nutrient-dense peas to the traditional corn base and replaces artificial colors and flavors with more natural ingredients. The company says its snack has “all the flavor and fun” of Cheetos and Doritos, but with the nutrient claims of better-for-you options. PeaTos have twice the protein and three times the fiber of traditional salty snacks. The brand is available in more than 4,700 retailers, including Kroger and its affiliate stores, Vons, Pavilions, Albertsons, Safeway, Sprouts, and Sam's Club. 
"Rapidly Growing Disruptive Snack Brand PeaTos Secures Cereal Giant Post Holdings to Lead $12.5M Series B Round", Business Wire, February 02, 2021, © Business Wire, Inc.
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N.C. Entrepreneur Creates “Macronutrient”-Rich Snack

February 1, 2021: 12:00 AM EST
A Charlotte entrepreneur and fitness buff who was having a hard time finding a snack chip good for his body has developed Macro Snacks, a gluten-free, vegan-friendly chip that comes in seven flavors. Each bag of Justin Wiesehan’s Macro Snacks has 11 to 12 grams of protein and a 45/35/20 carb/protein/fat ratio, making it easier for those who track macronutrients in their diet (or just want to eat a healthy snack). The seven flavors are based on popular snacks, Wiesehan says: BBQ Sauce, Pizza Pie, Churro Loco, Cheddar Cheese, Rockin' Ranch, Sour Cream & Onion, and Spicy Chili Lime. The brand was recently chosen out of more than 100 applicants to participate in an Austin, Texas-based accelerator program called SKU that began last week.
Elise Franco, "Local entrepreneur strives to offer healthy, tasty snack option with startup Macro Snacks", Charlotte Business Journal (North Carolina), February 01, 2021, © American City Business Journals
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Young Indian Entrepreneurs Launch Snack Crafted From Water Lily Seeds

February 1, 2021: 12:00 AM EST
With the help of a London, Ont.-based business incubator, two kinesiology students at Canada’s Western University have launched Arise N’ Go, which offers a popped water lily seeds snack. The product was inspired by Sucheta Khuranan’s family history in India and a mother trying to look out for her daughter. The water lily seeds are roasted, not cooked in oil, and are light and crunchy like popcorn; but have less fat, fewer calories and 50 percent more protein than popcorn. With three flavor combinations, they are sold in 11 stores and two markets in the London area. They are also available online. The two student entrepreneurs say they are already making plans for further expansion.
Gerry Dewan, "It's a snack with a unique source, but it may be a perfect fit for life in a pandemic", CTV News London, February 01, 2021, © Bell Media
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$5M Super Bowl Ad Budget For Mr. Peanut Diverted To “Pay It Forward” Campaign

February 1, 2021: 12:00 AM EST
The Kraft Heinz Company’s snack brand Mr. Peanut – recently dubbed Baby Nut – has launched a promotional campaign that implements “a new purpose to pay it forward to put more substance into the world” and “search out the good.” The company says it will spend its $5 million Big Game (i.e., Super Bowl) ad budget not on advertising but to recognize and reward “the little acts of extraordinary substance across the country.” According to Kraft Heinz, the Mr. Peanut is “officially back with a new purpose to pay it forward to put more substance into the world.” Examples: a Chicago couple who donated their canceled wedding's catering to those in need on Thanksgiving and a Florida man who paid his neighbors' past-due utility bills.
"Mr. Peanut Shelling out $5 Million to Reward Little Acts of Extraordinary Substance Starting Big Game Week", Business Wire, February 01, 2021, © Business Wire, Inc.
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Promising Healthy Dried-Beef Snack Platform Stryve Foods Gains NASDAQ Listing

January 29, 2021: 12:00 AM EST
The Plano, Texas-based company that specializes in protein-rich, low-sugar, dried beef snacks announced it will merge with publicly traded Andina Acquisition Corp. III (NASDAQ: ANDA) to become a public company listed on NASDAQ under the ticker symbol SNAX. The companies say they have agreements with institutional investors for an oversubscribed common stock private-investment-in-public equity (PIPE) of $42.5 million at $10 a share. Stryve also borrowed $10.6 million from investors “for general working capital purposes.” The bridge note for the loan will convert into common stock prior to closing. Stryve’s so-called “disruptive” snack platform features air-dried meats, mostly beef, including biltong from South Africa and carne seca from Latin America. Air-drying meat vs. cooking, as is done with beef jerky, yields a product that has 40-50 percent more protein per serving than beef jerky, the company claims. Stryve’s meat snacks are made with 100 percent uncooked beef, contain no sugar, monosodium glutamate (MSG), gluten, nitrates, nitrites, or preservatives and are keto- and paleo-diet friendly. 
"Stryve Foods LLC, an Emerging Healthy Snacking Platform, to list on NASDAQ through business combination with Andina Acquisition Corp. III", Globe Newswire , January 29, 2021, © GlobeNewswire, Inc
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Snack Brands Enlist Hollywood Stars As Investors, Promoters

January 29, 2021: 12:00 AM EST
Joining bakery companies promoting bread and other products, snack brands have enlisted the help of big-name celebrities to invest in, and promote, their products among “star-struck consumers.” Some notable examples: Bonilla a la Vista’s Patatas Fritas saw sales surge150 percent after the potato chips were shown in the thriller Oscar-winner “Parasite;” the dried meat snacks of Stryve Foods were endorsed by actor/producer Channing Tatum and Los Angeles Chargers quarterback Justin Herbert, both of whom have invested in the company; Oreo has become an official sponsor of Lady Gaga’s Born This Way Foundation and will be rolling out limited edition Lady Gaga-themed Oreo cookies inspired by the album Chromatica; and Black female-founded snack brand Partake Snacks landed Grammy Award winner Rihanna as a participant in a $4.8 million series A funding round.
Gill Hyslop , "The bakery and snack brands aiming for the stars by banking on big Hollywood names", BakeryAndSnacks.com, January 29, 2021, © William Reed Business Media Ltd
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Brand Finance Says Coca-Cola Knocks Disney Out Of Top Spot

January 29, 2021: 12:00 AM EST
The London-based consumer brand evaluation company ranks Coca-Cola as the strongest brand in the U.S., despite a drop in value, because of its marketing investment, customer familiarity, staff satisfaction, and corporate reputation. Coca-Cola scored 91.7 out of 100 on a brand strength index score, though its brand value decreased 13 percent to $33.2 billion. The beverage giant toppled Disney from the top spot – it fell to fourth – after its brand value decreased nine percent to $51.2 billion. PepsiCo, whose brand strength index score was 88.4. was ninth in the U.S. as its brand value dipped three percent to $18.4 billion. 
Jeff Gelski , "Coca-Cola gains top brand ranking in United States", Food Business News, January 29, 2021, © SOSLAND PUBLISHING COMPANY
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Kellogg Debuts Vegan Snacks For Children – By Children

January 29, 2021: 12:00 AM EST
The Michigan-based breakfast cereal company is launching a healthy vegan snack line in the U.K. purportedly created by kids. The W.K Kellogg by Kids Bars comes in orange & carrot and strawberry, raspberry & beetroot flavors. The 100-calorie bars are available at Morrisons grocery stores in the U.K., retailing at £2.49 ($3.39) for a five-pack. More grocers will stock the products in the coming months. 
Liam Gilliver, "Food Giant Kellogg’s Launches Vegan Snack Range Created By Kids", Plant Based News, January 29, 2021, © Plant Based News Ltd
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Kind Snacks Combats Impulse Purchase Decline With U.K. Multipacks

January 28, 2021: 12:00 AM EST
The New York-based company will launch core flavors in the U.K. in three-pack formats. Peanut Butter Dark Chocolate, Caramel Almond Sea Salt, and Dark Chocolate Nuts & Sea Salt will be available at Sainsbury's and Morrisons this month. Coconut & Almond and Salted Caramel Dark Chocolate will arrive at Waitrose in late February. Impulse sales of Kind products have fallen during the pandemic, while multipacks are seeing "the most significant growth."  Free-from snack brand Livia's experienced a similar trend in October of last year when it launched three-packs of its Million Squares and Nugglets ranges a year ahead of schedule. 
Abbie Dawson, "Kind Snacks places faith in multipacks to combat impulse decline", thegrocer.co.uk, January 28, 2021, © William Reed Business Media Ltd
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Canada’s Entomo Farms Raises Nearly $3M

January 27, 2021: 12:00 AM EST
The Ontario-based maker of cricket-based protein powders, roasted crickets, and insect-based snack bars has closed a US$2.9 million funding round to support growth and expansion. The round, led by investors in Asia and Canada, will be followed late this year by another capital-raising effort, the company said. Maple Leaf Foods, Canada's largest protein-centric packaged goods company, took a minority stake in the business in 2018. Entomo also has relationships with Crickstart, a Canadian company making protein bars, gourmet crackers, and smoothie mixes from cricket powder, and with Human Improvement, described as "an innovative health and wellness brand."
Simon Harvey, "Canadian insect firm Entomo Farms secures new funding", just-food global news, January 27, 2021, © just-food.com
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Floor Foods Specializes In Innovative Nut-Based Snacks

January 24, 2021: 12:00 AM EST
The Middelburg, Netherlands-based producer of nut snacks is devoted to innovation in nut products in an era of increasing consumer awareness of health and diet. The company, whose main product focus is responsibly-produced fruit and vegetable snacks, innovative rice crackers, creative nut mixes, and seaweed snacks, recently developed a nut mix that includes cheese croutons. Another of its products is a nut mix with no added salt that is flavored with Dutch seaweed. New offerings must meet several conditions: vegan, low fat, gluten-free, and “trendy.” The company’s 50 products, marketed under the brand “Snaqs,” are supplied to the European retail, foodservice, and business-to-business sectors, can be served at any occasion, and can be used as an ingredient in meals. 
"Florus Zwartbol, Floor Foods: "Consumer trends lean toward innovative, responsibly produced snacks"", FreshPlaza.com, January 24, 2021, © FreshPlaza.com
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Campbell Soup Company To Shutter Georgia Snack Factory

January 18, 2021: 12:00 AM EST
The Camden, N.J.-based food company decided to close the Columbus snacks manufacturing facility in phases by spring 2022 because of its age and reduced consumer demand for non-core products made there. The plant, which employs 326 people, produces candy, crackers, cookies, nuts, and bars under brands such as Snyder’s of Hanover and Pepperidge Farm. The 94-years-old plant was part of Campbell’s purchase of Snyder’s-Lance in 2018. Campbell says it will phase out the production of candy under the Lance brand and will shift production of its higher demand Lance, Emerald, and Late July snacks across the division’s manufacturing network.
Emma Upshall, "Campbell to close Georgia snacks plant and lay off 326 people", FoodBev.com, January 18, 2021, © FoodBev Media Ltd.
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Kellogg Unveils Version Of Raisin Bran With Oats

January 12, 2021: 12:00 AM EST
The Battle Creek, Mich.-based breakfast foods company’s Raisin Bran Toasted Oats and Honey is made with the traditional bran flakes and raisins plus whole-grain toasted oats and honey. Available now at U.S. retailers, the new oats and honey version has a suggested retail price of $2.99 for a 15.6-ounce box and $3.99 for a 22.1-ounce box. 
"Expanding The Bran With New Kellogg's Raisin Bran Toasted Oats And Honey", PR Newswire, January 12, 2021, © Cision US Inc.
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New Promotion From Special K Canada Features Twist On “Ditch Resolutions” Day

January 12, 2021: 12:00 AM EST
Kellogg’s Canadian brand (Mississauga, Ont.) is putting a new twist on January 17, known as "Ditch New Year's Resolutions Day," when Canadians fall back into old habits. Special K’s "Prove It Day" promotion is designed to encourage Canadians to reach their New Year’s goals. It turns a Special K box into a prize generator: consumers visit a website to scan a cereal barcode offering a chance to win motivational prizes, including exercise bikes, fitness trackers, water bottles, yoga mats, and a year's supply of Special K, among others. The celebrity face of the promotion is Kaitlyn Bristowe, ABC's Dancing with the Stars 2020 winner, former Bachelorette, and podcaster. 
"Kellogg's* Special K* Launches "Prove It Day" with Kaitlyn Bristowe to Help Inspire Canadians", Canada NewsWire, January 12, 2021, © CNW Group Ltd.
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Nestlé, Cereal Partners Unveil New Organic Version Of Cheerios

January 11, 2021: 12:00 AM EST
The Cheerios variant, Organic Honey and Chocolate Cheerios, is available now in the U.K.’s Waitrose supermarket chain and will debut in Sainsbury's stores in May. Nestlé's certified organic honey hoops, sere made from five organically-farmed whole grains, and chocolate cereal pieces. Ingredients are sourced from farmers following organic farming practices. Cereal Partners U.K. is the British operation of Cereal Partners Worldwide (CPW, Switzerland), a global breakfast cereal company that makes Nestlé cereals, including Nesquik, Shredded Wheat, Cheerios, and Shreddies. It was established in 1990 as a partnership between Nestlé and General Mills. 
Rod Addy, "Nestlé and Cereal Partners launch new organic Cheerios line", FoodManufacture.co.uk, January 11, 2021, © William Reed Business Media Ltd
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Mondelez International Finalizes Acquisition Of Healthy Snacks Company Hu

January 5, 2021: 12:00 AM EST
The Chicago-based snacks company has acquired the remaining interest in Hu Master Holdings, an Albany, N.Y. healthy snack and paleo chocolate maker. Terms of the deal were not disclosed, but Mondelez said the deal comes after a 2019 minority investment granted it a right of first offer to acquire the company. Hu markets vegan and paleo-friendly chocolate bars and grain-free crackers and has become, according to Mondelez, "one of the fastest-growing confectionery brands" sold in the natural retail channel in the U.S. The company, which has just started building the distribution of its products into more mainstream outlets, now stands a solid chance of carving out a foothold in the competitive U.S. grocery market with the help of Mondelez.
Dean Best, "Mondelez's M&A strategists continue health kick", just-food global news, January 05, 2021, © just-food.com
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McCormick & Company Acquires Flavorings Company

December 30, 2020: 12:00 AM EST
The Baltimore, Md.-based food and spice company has acquired flavor maker Fona International for $710 million. Founded more than three decades ago, Fona posted around $114 million in annual sales last year and is expected to grow at a mid-to-high-single-digit rate under McCormick's umbrella. The company makes clean and natural flavors for use in bakery, cereal, dairy, desserts, chocolate, and other product lines. McCormick says it will finance the transaction through cash and commercial paper. 
Jayson Derrick, "McCormick Announces Second Major Acquisition Of 2020: What Investors Need To Know", Benzinga, December 30, 2020, © Benzinga.com
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Pretzel Pete Adds Seasoned Pieces To Lineup

December 28, 2020: 12:00 AM EST
The Hatboro, Pa.-based snack manufacturer has launched Seasoned Pretzel Pieces to its lineup of gourmet pretzel snacks. The pieces, made with soft red winter wheat flour, are available in three flavors: Smokey bacon and cheddar (buttermilk, onion powder, garlic powder, natural smoke flavor, and natural cheddar), Buffalo blue (hot sauce, cayenne pepper, garlic, vinegar, paprika, annatto, turmeric, and blue cheese), and cinnamon brown sugar (brown sugar, cinnamon, maple syrup, sugar, molasses, and vanilla extract). A 1/3-cup serving contains 150 calories, two grams of protein, eight grams of fat, and from zero to as much as four grams of sugar. All Pretzel Pete snacks are made from local, non-GMO ingredients and are free from artificial flavors, colors, flavor enhancers, peanuts, nuts, and sesame. Seasoned Pretzel Pieces come in multipacks that include four 10.5-oz packages for a suggested retail price of $19.50 per package. 
Taryn Parker, "Pretzel Pete launches Seasoned Pretzel Pieces", Food Business News, December 28, 2020, © SOSLAND PUBLISHING COMPANY
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India’s Tapas Foods Hopes To Internationalize Healthy Snacks

December 25, 2020: 12:00 AM EST
The ambitious mission of the Udupi-based start-up is to make available its superfood snacks – makhana, also known as foxnuts or lotus seeds – globally. Makhana, which comes from a plant called euryale fox that grows in stagnant water, is said to be low in cholesterol, sodium, and saturated fats, and a good source of magnesium, potassium, manganese, phosphorous. and protein. Tapas Foods offers two brands of makhana snacks – Tapas and Nummy – in plain and roasted varieties, and as ready-to-eat makhanas in cheesy, spicy, and tangy flavors, in small, medium, and large packs, among others. A three-pack (225 grams) is priced at Rs 369 ($5.04) on Amazon.
Sindhu Kashyaap, "This Udupi-based healthy snack brand wants to make natural superfoods like makhana available worldwide", Yourstory.in, December 25, 2020, © YourStory Media Pvt. Ltd.
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India’s Slurrp Farm Raises $2M To Fund Further Growth

December 24, 2020: 12:00 AM EST
The four-year-old healthy cereal and snack maker (Gurugram, Haryana) has raised $2 million from multi-stage venture fund Fireside Ventures, in its Series A funding round. The company in June 2018 raised $1 million in a pre-Series A round from various Indian investors. The company says the funds will be used for product innovation, marketing, and increasing inventory to meet ”increasing demand,"  It will also look to strengthen its team and fortify its direct-to-consumer channel. Slurrp Farm’s annual recurring revenue (ARR) grew 300 percent during the last six months and the company is “looking to grow at the same rate to an ARR of $5-$6 million in the next 12 months."  The Slurrp Farm portfolio of 25 products includes porridges and cereals, puffed snacks for children, millet pancakes, millet dosa, and cake mixes, available in India, UAE, and Singapore.
Sneha Shah, "Slurrp Farm lands $2 million Series A funding from Fireside Ventures", The Economic Times, December 24, 2020, © Bennett, Coleman & Co. Ltd.
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British Snack Maker Sold To Irish Food Company

December 24, 2020: 12:00 AM EST
Ireland’s Valeo Foods Group, owner of the Kettle chips, Jacob's biscuits, and Rowse honey brands, has acquired the Gateshead, U.K.-based snack manufacturer It’s All Good, which employs 265 people. The company, which makes pita chips and tortilla snacks, was backed by Newcastle private equity group NVM. The deal, which takes Valeo's annual sales above the €1 billion ($1.2 billion) mark, will see It’s All Good’s workers transfer to Valeo's snacking business. Since its founding in 2010, Valeo Foods has expanded rapidly, now selling food in more than 100 countries. The deal marks the exit of NVM, which backed former Union Snacks managing director Calum Ryder, who launched It’s All Good with two partners. 
Graeme Whitfield, "Snacks firm bought out by food giant Valeo", Business Live (U.K.), December 24, 2020, © a Reach plc subsidiary
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Canadian Company Announces New Amazon Strategy For Holy Crap Cereal

December 22, 2020: 12:00 AM EST
Toronto-based Plant & Co. announced it is making a strategic shift from Amazon's Vendor to Seller Central to grow existing Holy Crap cereal sales in Canada and position the product for expansion to the health and wellness market in the U.S. According to the company, Amazon's Seller Central will give it greater control over online product sales. Holy Crap cereal sales increased more than 120 percent in the second half of 2020 over the same period in 2019. Holy Crap contains certified organic, non-GMO, kosher, and gluten free ingredients, including hemp seed, buckwheat, chia seeds, and gluten-free oats. 
"Plant & Co. Brands Announces Holy Crap Cereal Brands' 2021 Amazon Sales Strategy", MarketWatch, December 22, 2020, © MarketWatch, Inc.
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Snack Companies Experiment With Carbon-Neutral Products

December 21, 2020: 12:00 AM EST
Snack companies young and old are trying to keep up with the conscious consumerism trend by introducing carbon neutral – or “climate-positive” – snacks. Among the bigger food players offering the innovation is PepsiCo and its Walkers Chip line in the U.K. The company has partnered with British clean tech firm CCm Technologies (Oxford) , which is using carbon-capture technology to help  Walkers turn its leftover potato peelings into new low-carbon fertilizer. Walkers is installing CCm’s equipment at its Leicester-based factory in 2021 to reduce carbon emissions by as much as 70 percent in its crisps line. Other companies dabbling in carbon-neutral technology include Mondelez and its recently-launched NoCOé crackers brand, Planet FWD and its Moonshot Snacks, and start-up Impact Snacks.
Sally Ho, "Carbon-Neutral Snacks Are Coming To A Supermarket Shelf Near You – The Rise Of Climate Positive Food", Green Queen, December 21, 2020, © Ekowarehouse Limited
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U.K.’s Cheeky P’s Unveils Rebranded Crunchy Chickpea Snacks

December 21, 2020: 12:00 AM EST
The London-based snack company has rebranded its range of flavored crunchy chickpeas with “brazen and colorful packaging” to reflect a “playful style” and bold taste credentials. The Kickin’ Curry flavor will roll out alongside the brand’s latest addition to the range, Lip-smackin’ Cheese, in Sainsbury’s Taste of the Future trial bay in selected stores and online. Each of the flavors, which are fiber- and protein-rich, gluten-free, and vegan-friendly, are available in 40-gram bags at an RRP of £1 ($1.36).
Fiona Briggs, "New look Cheeky P’s secures major listing in Sainsbury’s", Retail Times, December 21, 2020, © RetailTimes.co.uk
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Nature’s Fynd Invests In Commercialization Of Foods, Beverages Containing Fy

December 19, 2020: 12:00 AM EST
The Chicago-based a food technology company, formerly known as Sustainable Bioproducts, has big plans for its fungi protein called Fy, made by fermenting the fusarium strain flavolapis. According to the company, Fy contains all nine essential amino acids, and is a good source of vitamins, minerals, and fiber. Nature’s Fynd plans to commercialize food and beverage products that contain Fy across the breakfast, lunch, dinner, and snack occasions. Fy has been shown to work in meat alternatives and dairy alternatives. To realize its commercialization plans, the company recently hired four executives with more than 60 years of combined experience working for food and ingredient companies, including Baljit Singh Ghotra as senior vice president of food innovation. He previously was vice president of food research at Archer Daniels Midland Co. 
Jeff Gelski, "Fungi protein company adds four to executive team", Baking Business, December 19, 2020, © SOSLAND PUBLISHING COMPANY
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Freedom Foods To Sell Health Cereal, Snacks Businesses To Arnott’s

December 18, 2020: 12:00 AM EST
The beleaguered Australian food company, which recently stunned investors when it revealed it had a nearly A$600 million hole in its accounts, is selling off its health cereal and snacks business to Arnott's, a company that was carved from the Campbell Soup Company last year in a A$3.2 billion deal led by private equity firm KKR. Freedom Foods, which is facing a shareholder class action as it tries to raise capital, will also change its name to distance itself from a recent trading and financial mess that has seen its chief executive and chief financial officer quit in quick succession after hundreds of millions of dollars of impairments drenched the accounts in red ink. The sale includes various cereal and snacks manufacturing facilities in New South Wales and Victoria, as well as the Freedom Foods, Messy Monkeys, Heritage Mill, and Arnold's Farm brands. It does not include the Crankt Protein brand.
Gill Hyslop, "Arnott's bites into Freedom Foods", BakeryandSnacks.com, December 18, 2020, © William Reed Business Media Ltd
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Ferrero Group Acquires Eat Natural Snacks Company

December 17, 2020: 12:00 AM EST
The Luxembourg-based confectionery company has agreed to acquire the British maker of cereal bars, fruit and nut bars, toasted muesli, and granola for an undisclosed amount. The acquisition is said to be part of a strategy to expand its footprint in the healthier snacking space to maintain its value among consumers who are increasingly focused on their health and what they consume. According to Bloomberg, the global healthy snacks sector – which has experienced a surge in sales recently, thanks to the coronavirus pandemic – is expected to surpass $33 billion in value by 2025. Ferrero plans to build on Eat Natural’s (Epping, U.K.) strong brand authenticity, while pushing its expansion into new markets and category segments.
Anthony Myers, "Ferrero adds Eat Natural snacks to burgeoning better-for-you portfolio", Confectionery News, December 17, 2020, © William Reed Business Media Ltd
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Coca-Cola Lays Off 17 Percent Of Global Workforce

December 18, 2020: 12:00 AM EST
The company said it is laying off 2,200 workers – half of which are in the U.S. – as part of a larger restructuring aimed at paring down its business units and brands. As of the end of 2019, Coke employed 86,200 people worldwide. The restructuring process was accelerated by the pandemic, causing sales at places like stadiums and movie theaters to dry up due to lockdowns. Revenue fell nine percent to $8.7 billion in the July-September 2020 period. The company is also reducing its brands by half to 200. The layoffs won’t impact Coke’s mostly independent bottlers.
Dee-Ann Durbin, "Coca-Cola laying off 2,200 workers as it pares brands", Associated Press , December 18, 2020, © The Associated Press
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Nature's Path Installs UV Light Sanitation Technology To Protect Three Factories

December 17, 2020: 12:00 AM EST
The Canadian organic breakfast and snack food company says it is the first food manufacturer to install a state-of-the art sanitization technology in its North American production facilities. Far-UVC 222nm light technology, developed by Healthe, Inc. (Melbourne, Fla.) will increase the protections for employees against the spread of harmful airborne pathogens in its Delta, British Columbia, plant as well as facilities in Blaine, Wash., and in Sussex, Wis. Healthe AIR combines the germicidal properties of ultraviolet light and carbon activated filtration to improve air quality in indoor spaces. A fan draws air through a HEPA/carbon filter and into a sanitization chamber where UVC LEDs target and inactivate remaining pathogens. 
"Nature's Path Becomes the First Food Manufacturing Company to Install Far-UVC Light Technology in its North American Facilities", GlobeNewswire, December 17, 2020, © GlobeNewswire, Inc.
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Egg Innovations Acquires Hard-Cooked Egg Snack Company Peckish

December 17, 2020: 12:00 AM EST
The Warsaw, Ind.-based free-range eggs producer announced it will acquire the hard-cooked egg snack brand Peckish, which recently returned to Whole Foods Market nationwide with redesigned packaging. Peckish is the third incubated concept from growth equity firm Sonoma Brands, which will team up with Egg Innovations to support its new Blue Sky Family Farms brand. Several egg brands (Eggland’s Best, Wilcox Organic, Organic Valley, Crystal Farms, and Vital Farms) have launched ready-to eat hard boiled eggs in recent years. But Peckish is the first to pair eggs with culinary inspired dips (Salt & Pepitas, Everything, Ranch, Fried Rice, Rancheros), and features a slightly softer boiled texture, while retaining food safety, according to the company.
Elaine Watson, "Egg Innovations acquires Peckish snack brand", Food Navigator USA, December 17, 2020, © William Reed Business Media Ltd
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Nestlé’s Functional Powdered Milk Product For Adults Approved In China

December 16, 2020: 12:00 AM EST
The company claims the product, introduced under the Yiyang Active brand, has been clinically proven to enhance mobility during aging by supporting bone health, muscle strength, and joint functionality. The move from the Swiss food giant comes as global consumers are increasingly concerned about healthy aging. The powdered beverage is the first Nestlé product with functional food approval in China. It was developed by Nestlé R&D and clinically tested in a collaboration between Nestlé and the Peking University Third Hospital.
Elizabeth Green, "Healthy aging in China: Nestlé unveils functional milk beverage supporting mobility", Food Ingredients First, December 16, 2020, © CNS Media
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Bio & Me Extends Line Of Porridges, Mueslis

December 16, 2020: 12:00 AM EST
The Chester, U.K.-based gut-friendly granola brand has unveiled four new products – two porridges and two mueslis – set to roll out in 2021. The new additions provide a “diverse range of plant-based ingredients,” such as nuts, seeds, and grains on top of fruits and vegetables. The four products – Apple & Cinnamon Porridge, Super Seedy & Nutty Porridge, Fruit & Nut Muesli and Super Seedy & Nutty Muesli – will launch at Booths and Planet Organic in January, priced at £3.75 ($5.09) for the porridge and £3.99 ($5.42) for the muesli (both 450 grams). Both new ranges will feature the European Food Safety approved Good for the Gut health claim, in line with its granola products.
Abbie Dawson, "Bio & Me adds porridges and mueslis to gut-friendly lineup", thegrocer.co.uk, December 16, 2020, © William Reed Business Media Ltd
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Hormel Foods Introduces Plant-Based Protein Puffs Snack

December 15, 2020: 12:00 AM EST
Happy Little Plants protein puffs from the Austin, Minn.-based company provide 16 grams of plant-based protein per serving, contain no preservatives, are gluten-free and come in three varieties: ranch, nacho cheese, and cinnamon & sugar. They are available on Amazon in a variety pack (12 1.25-ounce bags) for $28.77. Hormel introduced the Happy Little Plants brand in 2019.
"The Maker of the Happy Little Plants Brand Launch New Plant-Based Protein Puffs", PR Newswire, December 15, 2020, © Cision US Inc
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New Dried Fruit And Nut Snack Mix, Cranberry Seeds, From Ocean Spray Cranberries

December 15, 2020: 12:00 AM EST
The Mass,-based cranberry farmer cooperative’s Craveology Fruit and Nut Snack Mix will be available in three variations – Spicy Coconut Curry, Vanilla Chai and Tuscan Herb – that blend spices and seasonings with walnuts, pecans, roasted peanuts, roasted pumpkin seeds, roasted almonds, and cranberries. Each serving delivers 3-6 grams of protein with no artificial colors, flavors or preservatives. The cooperative also launched Ocean Spray Cranberry Seeds, a snack made from an upcycled ingredient rich in fiber (1.6 times the amount found in chia and flax seeds), a good source of zinc, magnesium, and omega 3 fatty acids. In addition, naturally red in color, non-GMO, allergen free, and have no additives or preservatives.  
"Ocean Spray Launches Craveology Fruit and Nut Snack Mix, Featuring Simple Ingredients and Plant Protein", PR Newswire, December 15, 2020, © Cision US Inc
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