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Coca-Cola’s E-Commerce Chief Sees Synergy Between Sales Reps, E-Tail

June 8, 2018: 12:00 AM EST

Sales reps at many companies see e-commerce as a threat to their sales and commissions But Coca-Cola’s system of training and customer segmentation makes e-commerce an asset to sales reps, according to Marta Dalton. For low-volume customers, online buying makes good sense because it only costs $3 to acquire a customer (compared to $50 to $80 to bring in a new customer through a sales call). The real value of e-commerce to a sales rep is the reduction in time wasted on grunt work, freeing the rep to focus on selling, rather than paperwork. E-commerce helps sales reps in areas such as: scheduling appointments; accessing support before, during and after sales calls; and tapping into communication channels that provide B2B services like print, e-mail, search, and social.

Mark Brohan , "Coca-Cola makes e-commerce work for sales reps", Digital Commerce 360, June 08, 2018, © Vertical Web Media LLC
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Coca-Cola Company
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Advanced Store-Shelf Audit Technology Gives Coca-Cola Speedy Competitive Intelligence

May 31, 2018: 12:00 AM EST

Coca-Cola is one of the biggest CPG companies that is replacing “old school and time-consuming” manual store shelf audits with advanced digital tools. The company is using technology from start-up Trax that merges image recognition, machine learning, and artificial intelligence to analyze smartphone images of store shelves to provide timely insight into fast-changing consumer buying patterns. According to Coca-Cola, it used to take a month to collect shelf data manually, and another three months to organize it – way too much time to react to competitive challenges. Using the new technology cuts time and costs, allowing store shelf audits to be conducted every two months instead of twice a year. The company is testing the technology in three of its nearly 70 North American bottlers/distributors that “serve as its regular eye on the ground.”

Andria Cheng, "CPG Brands Are Leveling The Playing Field By Bringing This Digital Tool Into Brick-And-Mortar Retail", Forbes.com, May 31, 2018, © Forbes Media LLC
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Nestlé Waters Acquires Majority Stake In Welsh Bottled Water Company

May 31, 2018: 12:00 AM EST

The founders of Wales-based bottled water company Princes Gate Spring Water Ltd. believe they have found “the best partner in Nestlé Waters” to grow their 27-year-old business. Nestlé Waters has acquired a majority stake in the company, hoping to further exploit growing demand for bottled water in the U.K. Founded by two brothers on land farmed by generations of their family, the company sells Princes Gate spring water in the retail and out of home (OOH) channels and under other brand names.  It is one of the few U.K. bottling facilities that are 100 percent self-sufficient, thanks to renewable energy from an onsite wind turbine.

"Nestlé Waters acquires majority share in Princes Gate Spring Water Ltd", Nestle, May 31, 2018, © Nestle
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Traditional Dairy Products Have An Image Problem, But It’s Solvable

May 29, 2018: 12:00 AM EST

Alternatives to cow’s milk made from soy, rice, oats, and other plant-based ingredients, are catching on big with consumers, mainly because of smart marketing by producers. The result is that sales of liquid milk slid 3.5 percent in the five years ended in 2017, while dairy alternatives – still a tiny slice of the $600 billion dairy market – grew four percent. The shift is due to a perception by consumers that dairy alternatives are more healthful, and more eco-friendly, than cow’s milk, though experts say there is no evidence of that. But some traditional milk brands have bucked the trend. Coca-Cola’s premium Fairlife milk has grown by touting its ingredients: more protein and calcium, less sugar and lactose. Other dairy companies could follow suit by emphasizing innovation, “premiumization,” new packaging with, label transparency about sourcing, and clear statements about humane treatment of dairy animals.

Lauren Hirsch , "Milk may need a makeover: Alternatives to dairy are increasingly winning over consumers", CNBC, May 29, 2018, © CNBC LLC
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JAB Holdings Acquires U.K.-based Sandwich Shop Chain

May 29, 2018: 12:00 AM EST

German family-owned investment group JAB Holdings will acquire the 530-store U.K.-based sandwich shop chain Pret A Manger from private equity group Bridgepoint for $2 billion including debt. Bridgepoint paid $486 million for the chain ten years ago. The purchase price is about 15 times earnings before interest, tax, depreciation and amortization, the people said. Annual sales are about $1.2 billion. 

Javier Espinoza and Arash Massoudi in London, "Deal-hungry JAB to buy Pret A Manger for £1.5bn", The Financial Times, May 29, 2018, © The Financial Times Limited
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Nestle
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Chilean Dairy Company Unveils Children’s Probiotic Drink In Recyclable Box

May 24, 2018: 12:00 AM EST

Chilean dairy producer Soprole has launched a probiotic beverage for children packaged in an 80 ml recyclable Tetra Pak cardboard box. Uno Colación is available in strawberry and multi-fruit flavors in the country’s main supermarkets. The drinks are low in sodium, and sugar- and fat-free. Tetra Pak says this is the first time its container has been used in Chile. The Aseptic 80 ml Slim, designed for children's consumption, is easy to carry and drink from, and is with recyclable cardboard from FSC certified forest sources. Soprole and Nestlé dominate the Chilean dairy market.

Stephen Daniells, "Soprole works with Tetra Pak to launch new probiotic format for children", Beverage Daily, May 24, 2018, © William Reed Business Media Ltd
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Food, Beverage Companies Wrestle With New Economic, Competitive Monsters

May 21, 2018: 12:00 AM EST

Investors are not yet convinced that America’s cereal, soda, and soup companies know how to adapt to the changing food and beverage preferences of today’s consumers. The consumer staples segment of the S&P 500 has slid 13 percent this year, the worst performance in 10 years. Small consumer goods companies grabbed market share from large brands between 2011 to 2016, the first time in 50 years. Sales growth is slowing while oil, freight, raw material, steel, and aluminum costs climb. The pricing power of the big companies is disintegrating as consolidation takes over in the retail and grocery industries, consumer allegiances fade, and cheaper digital advertising lure shoppers. Companies are turning to acquisitions to stem the tide, but acquisitions tend to raise corporate debt and dent profits. And all of this is happening as higher interest rates loom on the horizon.

Nathaniel Meyersohn, "Trouble in Big Food: America's cereal, soda and soup companies are in turmoil", CNN Wire/CNNMoney, May 21, 2018, © Cable News Network, Inc., a Time Warner Company
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Campbell's
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PepsiCo
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Coke Unveils Lower-Sugar Variants In Its Simply Juice Line

May 21, 2018: 12:00 AM EST

Coca-Cola’s Simply Beverages unit announced expansion of its juice product line with the addition of more healthful, lower-sugar varieties of orange juice and lemonade. The new orange juice variants – Simply Light Orange Pulp Free and Simply Light Orange with Calcium & Vitamin D – have about half of the sugar and calories of the original Simply Orange. Simply Light Lemonade and Simply Light Lemonade with Raspberry have 75 percent less sugar and less calories than Simply Lemonade. The move represents another step toward the goal of marketing more healthful beverages outlined in Coca-Cola’s 2017 Sustainability Report, which revealed a commitment to reduce sugar in more than 400 drinks.

Collin Huguley, "Coca-Cola continues low-sugar push with new healthier line of juices", Atlanta Business Chronicle, May 21, 2018, © American City Business Journals
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Nestlé Waters Debuts RTD Sparkling Tea Products Under Sanpellegrino Brand

May 18, 2018: 12:00 AM EST

Nestlé Waters believes it can make the most of its Sanpellegrino customer base while expanding to new audiences with the launch of an RTD subcategory comprising a “flavor-packed, premium sparkling tea experience," dubbed Sanpellegrino + Tea. The range of organic, low-calorie sparkling teas includes Limone + Tea and Pesca + Tea flavors. The brand was launched in Canada in March and recently in the U.K. as a component of a brand awareness campaign this year featuring digital engagement, experiential and sampling activities, in-store merchandising, and print ads.

Lucy Britner, "Nestlé Waters' Sanpellegrino + Tea - Product Launch", Just-drinks.com, May 18, 2018, © Just-drinks.com
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Nestle
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Sales Of Protein Beverages, Including Waters, Are On The Rise

May 17, 2018: 12:00 AM EST

RTD beverages that contain protein are seeing sales increase to meet demand from health-conscious consumers seeking to conveniently boost intake of the nutrient. Different brands of protein-rich drinks offer various functional benefits, including energy, refueling, rehydration, satiation, sports nutrition, and meal replacement. A growing subcategory of protein drinks is protein water, including those containing WPI, a concentrated clear protein source. Protein water is represented by several brands and companies: BiPro Protein Water from BiPro U.S.A;  Chicago-based Protein2O, with two product lines; Bolthouse Farms (Campbell Soup Co.) B Strong and B Balanced beverages;  Gatorade protein shakes (PepsiCo); and JoeFroyo Functional Cold Brew coffee with caffeine, probiotics, and protein. Protein sources include milk protein isolate, whey, pea protein, pumpkin seed protein, and collagen peptides.

Donna Berry, "Beverage makers capitalizing on the power of protein", Food Business News, May 17, 2018, © SOSLAND PUBLISHING COMPANY
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Campbell's
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PepsiCo
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Nestlé Waters NA Hopes New Packaging, Flavors, Will Lure Buyers To Sparkling Water

May 16, 2018: 12:00 AM EST

In an interview, Nestlé Waters NA brand business director Sam Martin said the decision to revamp its sparkling water portfolio – Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring, and Zephyrhills – with new flavors and packaging was based on perceived opportunities in the market. Though sparkling water has been on a torrid growth ride in recent years, household penetration has reached only 16 percent. Perrier is selling well in plastic bottles and glass but, according to Martin, adding cans to the portfolio represents “a really big unlock for the consumer.” In addition, Perrier has successful core flavors, but new flavors (like pomegranate lemonade) will attract new buyers. The basic strategy is to convince consumers of the benefits of sparkling waters “by entering through the lens of our existing business with them.”

DSN STAFF, "Q&A: Nestlé Waters focuses on sparkling water with redesign, new flavors", Drug Store News, May 16, 2018, © Drug Store News
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Nestle
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Coca-Cola Weathers Several Storms Since 2013 To Find Smoother Sailing

May 15, 2018: 12:00 AM EST

A number of “qualifications” – particularly restructuring costs, currency ups and downs, and ongoing bottler refranchising – make Coca-Cola’s five-year financial performance a little cloudy. But an analysis by just-drinks reveals “modest, if not spectacular, growth” globally. Among the highlights: a gradual shift in emphasis in global product mix due to evolving consumer trends; the success of RTD tea and coffee, packaged water, and sports drinks; overall market share gains in major regions, fueled by a rising global middle class, increased urbanization, and higher spending on personal consumption; an increase in billion-dollar brands to 20; and a reduction to three percent of volume from company-owned bottlers thanks to refranchising in China and the U.S. through 2016 and 2017 that led to lower sales (down 15 percent) but higher margins in a brand-led but less capital-intensive operation. 

Nigel Huddleston, "The Coca-Cola Co Performance Trends 2013-2017 - results data", just-drinks.com, May 15, 2018, © just-drinks.com
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Coca-Cola Company
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Coca-Cola HBC Posts Healthy 1st Q Results, Notably In Energy Segment

May 11, 2018: 12:00 AM EST

Coca-Cola Hellenic Bottling Company (HBC) posted a 4.5 percent increase (FX neutral) in first quarter sales to $1.6 billion along with a 2.3 percent increase in volume. The company is looking forward to a healthy second quarter as Russia hosts the two weeks-long FIFA World Cup matches beginning on June 14. The first quarter rise in sales came despite continued economic weakness in Nigeria and Russia, which are both likely to improve in 2018. Volumes of the company’s carbonated soft drink portfolio increased by 2.8 percent year-on-year, water grew 0.9 percent, but juices slid two percent. The energy drinks segment soared nearly 27.8 percent in volume, with continued strong performance from Monster.

Olly Wehring, "Coca-Cola HBC upbeat on 2018 - Q1 2018 results", just-drinks.com, May 11, 2018, © just-drinks.com
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Coca-Cola Company
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Coca-Cola CEO: Innovation Is The Key To Becoming A “Total Beverage Company”

May 10, 2018: 12:00 AM EST

Coca-Cola CEO James Quincey is a strong advocate of innovation and experimentation to quickly take advantage of market opportunities. Creating new products, and pushing existing products into new markets, are the underlying concepts behind the “total beverage company” slogan. It’s the reason why the company has tinkered with its line of traditional cola beverages as it expands into dairy, juice, and plant-based drinks, energy drinks, water and sports drinks; and RTD tea and coffee. But this is not just innovation for the sake of innovation, Quincey recently noted, but “in the service of the consumer, in the service of wondering what will connect and engage with the consumer.” The flip side of experimentation, of course, is acknowledging failure and being willing to “kill the zombies.”

Rachel Arthur, "Coca-Cola on innovation: ‘We’ve got to be willing to kill the zombies’", Beverage Daily, May 10, 2018, © William Reed Business Media Ltd
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Keeping Coke Relevant In Nepal

May 10, 2018: 12:00 AM EST

Coca-Cola’s country director for Nepal Ambuj Deo Singh says Coke has remained pretty much the same during its 132-year history but has also managed to be relevant in his country, and in many others. Relevance, he notes, comes from talking to consumers about their needs “in the language that they want us to speak.” An example is the recent ad campaign (“Coke Kham Russia Jam”), which “relates to everyone here in Nepal” because it is associated with momo (a type of dumpling). Coca-Cola is also associated with the festival of Dashain, celebrating human relationships. Singh says the company is planning to introduce new products, such as juices, in the near future. Plans also include making Kinley available nationwide and expanding the distribution base.

"‘Staying locally relevant under global vision is Coca-Cola’s mantra for success’", Onlinekhabar, May 10, 2018, © Onlinekhabar.com
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NutraBolt’s Cellucor C4: A Hybrid Energy And Sports Performance Drink

May 9, 2018: 12:00 AM EST

Texas-based fitness nutrition company NutraBolt is positioning its Cellucor C4 On The Go Carbonated beverages as healthier functional alternatives to conventional energy drinks. The company hopes to exploit the continuing rebound in the energy drinks market, especially among products with reduced sugar. Sugar- and calorie-free Cullucor C4 Carbonated, sold in 16-ounce cans, is positioned as a convenient extension to Cellucor’s C4 pre-workout powder, and somewhere between a sports performance and energy beverage. The company emphasizes the product’s hydrating and energizing effects – supported by clinical research – thanks to ingredients like 200 mg of caffeine anhydrous, CarnoSyn beta-alanine, BetaPower betaine, citrulline malate, N-Acetyl-L-Tyrosine, vitamins B6 and B12. The beverage is available nationwide for $29.99 per 12-pack at GNC and Vitamin Shoppe locations, gyms, convenience and grocery stores, and online.

Mary Ellen Shoup, "Cellucor C4 On The Go Carbonated aims for positioning between sports performance and energy drink segments", Beverage Daily, May 09, 2018, © William Reed Business Media Ltd
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Panera Rolls Out Delivery Program Nationwide

May 8, 2018: 12:00 AM EST
Panera Bread is expanding its food delivery service nationally to 897 cities and 43 states via the Panera app or website. The company said its products will be available for lunch and dinner to officers, hospitals, college campuses and, in participating markets, to homes.According to CEO Blaine Hurst, "Delivery is fueling our next phase of growth.”Panera is using its own delivery drivers in the expansion – it has hired 10,000 so far – and says it has already created 13,000 jobs. Digital sales at Panera comprise online, app and kiosk orders and represent 30 percent of total company sales. Deliveries are possible with orders as small as $5 menu purchase plus tax and a $3 delivery fee in most markets. The company operates 2,076 bakery-cafes in 46 states and in Ontario, Canada.
"Panera Bread Unveils National Delivery Service", GlobeNewswire, May 08, 2018, © GlobeNewswire, Inc.
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Cannabis Company Harvest One Acquires Dream Water

May 8, 2018: 12:00 AM EST

Canadian cannabis company Harvest One has acquired the natural sleep aid Dream Water (Miami, Fla.) for $27 million. According to Dream Water executives the deal will allow the company to exploit “synergies in the commercial cannabis and sleep aid markets.” The company expects to develop product lines that include the non-psychoactive compound cannabidiol (CBD), found in the cannabis plant, that purportedly has several health benefits, including as pain and anxiety relief. After closing the deal, Dream Water USA and Dream Water Canada will be consolidated and become a subsidiary of Harvest One called Dream Water Global.

Martín Caballero, "Dream Water Acquired by Canadian Cannabis Co. Harvest One", Bevnet.com, May 08, 2018, © Bevnet.com
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Starbucks, Nestlé Sign Global Coffee Marketing Alliance

May 7, 2018: 12:00 AM EST
Seattle-based Starbucks and Nestlé announced a global coffee alliance to expand the reach of Starbucks brands in consumer packaged goods (CPG) and foodservice. Starbucks will gain access to millions of homes around the world “through the reach and reputation” of the Swiss food company.  Nestlé will spend $7.15 billion for the right to market and distribute Starbucks coffee, Seattle’s Best Coffee, Starbucks Reserve, Teavana, Starbucks VIA, and Torrefazione Italia, combining its international distribution network with the cachet of one of the most visible names in the coffee marketplace. Nestlé will benefit from Starbucks name recognition and 28,000 coffee shops as it seeks to boost its own products, including Nespresso and Dolce Gusto, in the U.S. market.
"Starbucks and Nestlé Form Global Coffee Alliance to Elevate and Expand Consumer Packaged Goods and Foodservice Categories Around the World", Business Wire, May 07, 2018
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Nestle
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Worldwide

Coca-Cola Packaging In Japan Boasts Uniquely Japanese Styles

May 7, 2018: 12:00 AM EST
Coca-Cola’s packaging in Japan always features the characteristic logo and red color, but in recent years has also been distinguished by “bits of distinctively Japanese flair.” Collectible beverage bottles often salute popular tourist attractions (e.g., Tokyo, Kyoto, Yokohama, Shinto shrines, cherry blossoms, etc.). But a newly-released batch features characters and scenes from the world of anime, the country’s unique style of hand-drawn and computer animated cartoons. The new 250 ml bottles, available in stores ($1.14), vending machines ($1.37) and other locations only on the island of Shikoku, are decorated with images of Megumi, Chiwa, and Mao, all characters from the anime television series “Ohenro” (“pilgrims”).
Casey Baseel, "Coca-Cola releases special anime-design bottle just for Japan", SoraNews24, May 07, 2018
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Coca-Cola Company
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Polish Relaxation Brand Tranquini To Enter U.S. Sparkling Water Market

May 4, 2018: 12:00 AM EST
European “de-stressing” beverage brand Tranquini announced a marketing and sales management agreement with N.J.-based based Cascadia Managing Brands to help the company expand its presence in the U.S. Tranquini sparkling beverages are made with cane sugar, green tea extract, theanine, lemon balm, chamomile, and lavender that the Warsaw-based company says are “scientifically proven to achieve a de-stressing effect without drowsiness.” The drinks contain no artificial colors or preservatives and only natural flavors. According to the three-year-old company, relaxation beverage sales is a $242 million market in the U.S. Tranquini is available in more than 30 countries, including Canada.
"Tranquini Partners with Cascadia Managing Brands", Bevnet.com, May 04, 2018
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NEXT Nutrition Debuts Fizzique Line Of Protein-Rich Sparkling Waters

May 4, 2018: 12:00 AM EST
Protein powder company NEXT Nutrition has branched into beverages with the launch of the Fizzique line of flavored sparkling protein water. The company uses a patented technology that blends whey protein and sparkling water to create a clear beverage. Each 12 oz can contains 20 g of whey protein, 80 calories, and a little caffeine. The products – strawberry watermelon and tropical limon – are available on the company’s website and on Amazon, and in Florida specialty retailers. Distribution deals will help expand the brand to more than 1,000 stores in the specialty channel within the next few months, according to former Olympic sprinter and founder David Jenkins.
"Fizzique Launches Sparkling Protein Drink", Bevnet.com, May 04, 2018
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Coca-Cola India Launches Fortified Drink Powder At Reduced Price Point

May 3, 2018: 12:00 AM EST
Coca-Cola India has introduced an affordable water-soluble beverage powder in a bid to attract consumers to the company’s products. At 7¢ a packet, the price of Minute Maid Vitingo harkens back to the days when the company sold bottles of Coca-Cola at 7¢ apiece. The price was discontinued in 2004. Coca-Cola President T. Krishnakumar said the low price of the orange-flavored beverage fortified with micronutrients would expand the market “to the segment which cannot afford most of the packaged beverages.” Vitingo was launched at 4¢ a packet in 2010 with the help of non-governmental organizations and self-help groups and targeted consumers in rural areas of the country. Vitingo’s main competitors are Glucon-D from Kraft Heinz, and Glucose-D from Dabur India.
Sounak Mitra, "Coca-Cola unveils Vitingo at Rs5 in bid to boost reach", Livemint, May 03, 2018
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Coca-Cola Company
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India

Detroit Area Benefits From Tyson Foods, Flashfood Food Waste Initiative

May 2, 2018: 12:00 AM EST

Tyson Foods has partnered with Toronto, Ont.-based Flashfood Inc. in a Detroit area pilot program that lets shoppers buy quality surplus food items at a discount rate. The Flashfoodbox program involves other services – nonprofit Forgotten Harvest, Michigan Farm to Freezer for processing and packaging, and AxleHire Inc. for shipping – but the core is the Flashfoodbox. The boxes are ordered online or via the Flashfood app and are delivered directly to customer homes. Weekly, biweekly, or monthly subscriptions come with a 10 percent discount. At $44.99 a box, customers get about five pounds of protein, including meat, and nearly 10 pounds of rescued vegetables and fruits, enough to prepare 14 meals at less than $4 per plate. [Image Credit: © Flashfood Inc.]

Tyler Clifford, "Companies partner to reduce food waste in Detroit", Crain’s Detroit Business, May 02, 2018, © Crain Communications, Inc.
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Coca-Cola’s 1st Quarter Revenues Flat Year-Over-Year

May 1, 2018: 12:00 AM EST
Coca-Cola European Partners (CCEP) posted a first-quarter profit of $1.8 billion on revenue of $2.9 billion, flat versus the prior year’s first quarter, or up one percent on a comparable and currency-neutral basis. earnings per share were $0.30 on a reported basis, or $0.40 on a comparable basis. Volume was down 2.5 percent on a comparable basis. The cost of sales rose $1.8 billion and operating profit decreased 12.5 percent to $224 million. Volumes for sparkling brands decreased one percent, Coca-Cola trademark brands decreased two percent, but Coca-Cola Zero Sugar reported a growth of 8.5 percent. Sparkling flavors and energy brands increased by one percent. CEO Damian Gammell said the results reflected a “continued focus on improving our in-market execution” but were adversely affected by “unfavorable weather, customer challenges, and the effect of some of our brand realignment decisions.”
"Coca-Cola European Partners reports flat revenues in Q1 2018", Cost Sector Catering, May 01, 2018, © Cost Sector Catering
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Coca-Cola Company
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Worldwide
EMEA
Europe
United Kingdom

Israel’s Coca-Cola Bottler Targets Online Retailer Selling Lookalike Cola

May 1, 2018: 12:00 AM EST
Super-Sol, Israel’s biggest supermarket chain, has been selling a cheaper private-label brand of cola whose packaging resembles Coca-Cola’s. To counter that tactic, Coke’s bottler in the country, Central Bottling Company, has acquired a 25 percent stake in BringBring, a new online food retailer. Though the founders and majority owners of BringBring say Coca-Cola’s investment does not amount to a declaration of war against Super-Sol, it does represent a major challenge to Super-Sol, which controls 70 percent of the online grocery market. BringBring promises grocery deliveries within four hours of ordering with no charge for orders over $56. It’s a big improvement over Super-Sol’s service, which promises only same-day service and charges $8 for orders less than $207.
Gabriela Davidovich-Weisberg , "Coca Cola Israel to Battle With Israel's Largest Supermarket Chain With New Online Retailer", Haaretz, May 01, 2018, © Haaretz Daily Newspaper Ltd
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Coca-Cola Company
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Worldwide
EMEA
Middle East- Africa
Israel

Starbucks Hopes To Trim $75M In Food Waste by 2020

April 27, 2018: 12:00 AM EST

Starbucks Corp. is losing $500 million a year on waste in its more than 8,000 company-operated U.S. stores, but hopes to cut that by 15 percent ($75 million)over the next year-and-a-half through greater efficiency. The company says its business model – “strict product quality requirements” plus “product availability” – always results in some waste. Food discarded because after the expiration date, and lost sales associated with a lack of inventory, are part of the costs. During Starbucks' fiscal second quarter, it cut waste costs by focusing on “outlier stores” that had high waste as a percentage of sales. It also improved training on the process of pulling .

Coral Garnick, "Wasted food, other items cost Starbucks $500 million a year", Puget Sound Business Journal, April 27, 2018, © American City Business Journals
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Other
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United States of America

Coke’s Strategy In India Is Paying Dividends

April 27, 2018: 12:00 AM EST
Coca-Cola CEO James Quincey’s strategy in India – focus on its product portfolio, bottling operations, distribution, and sales and communication – is paying off after years of sluggish sales. Popular drinks like Coca-Cola, Fanta, and Thums Up all experienced torpid sales, a situation worsened by demonetization. By September 2017, the company began to see a turnaround as volumes grew six percent during the quarter. By March 2018, the company had posted three consecutive quarters of growth. Portfolio changes eliminated gaps for competitors at critical price points: smaller packs of juices, new fizzy drinks, expansion of the premium drinks line, and a stronger mid-range line were all implemented. Lastly, to boost distribution, bottling unit Hindustan Coca-Cola merged two sales forces that were selling popular and juice-based drinks.
Arnab Dutta, "Worst over for Coca-Cola? Multi-front strategy boosts sales in India", Business Standard , April 27, 2018
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Coca-Cola Company
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Worldwide
Asia-Pacific
India

Nestlé Waters NA Beverage Delivery Service Reaches Gettysburg, Pa.

April 27, 2018: 12:00 AM EST
Nestlé Waters North America announced it has acquired the Roaring Spring Water company’s customer list and storefront in Gettysburg, Pennsylvania, allowing it to expand ReadyRefresh beverage delivery service to eastern Pennsylvania and eastern Maryland. The ReadyRefresh service delivers Nestlé Waters beverages to homes and business offices. This is the first time ReadyFresh will operatea a storefront where shoppers can purchase Nestlé Waters products, including Deer Park spring water, Pure Life purified water, Perrier, and S. Pellegrino sparkling mineral water.
"Nestlé Waters North America Expands ReadyRefresh Beverage Delivery Service to Gettysburg, Pennsylvania", News release, Nestlé Waters NA, April 27, 2018, © Nestlé Waters NA
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Nestle
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Worldwide
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Canada’s Lassonde Industries Acquires Michigan’s Old Orchard Brands

April 26, 2018: 12:00 AM EST
Quebec-based Lassonde Industries Inc. announced the acquisition of Old Orchard Brands, a family-owned juice and beverage company for $146 million in cash plus possible milestone payments of $10 million over the next two years. Lassonde will also buy the Sparta, Mich.-based company’s plant and land for $4 million. Lassonde said the acquisition will improve its manufacturing footprint in the midwestern U.S. and provide access to a production line for frozen concentrated products. Old Orchard’s product portfolio includes 100 juices, juice blends, reduced-sugar juice cocktails, seasonal lemonades, and flavored teas. Sales in 2017 were $103.3 million. Lassonde sells RTD fruit and vegetable juices and drinks under brands such as Apple & Eve, Everfresh, Fairlee, Fruité, Graves, Oasis and Rougemont.
"Lassonde Industries announces an agreement to acquire U.S.-Based Old Orchard Brands", News release, Lassonde Industries Inc., April 26, 2018, © Lassonde Industries Inc.
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Coca-Cola Turns To Alcoholic Drinks In Japan, As Nonalcoholic Segment Stagnates

April 26, 2018: 12:00 AM EST
Coca-Cola Japan this summer will launch Lemon-Dō, an alcoholic beverage that emulates the classic Japanese beverage chu-hai, also called "the lemon sour." The move to alcoholic beverages is based n the company’s reckoning that Japan’s soft drink and nonalcoholic market offers no growth potential. Three varieties Lemon-Dō to be sold include: Teiban Lemon (five percent alcohol/10 percent fruit-juice), Salty Lemon (seven percent alcohol/7 percent fruit juice), and the lightweight, Honey Lemon, only three percent alcohol and sweetened with honey and sugar. All will be sold in 350 ml cans, with retro-styled labels, at $1,50 each. According to the company, the chu-hai and low-alcohol beverage market is valued at more than a billion dollars.
Jake Adelstein, "Coca-Cola Experiments With New Boozy Drinks As Japan's Beverage Market Becomes 'Saturated'", Forbes.com, April 26, 2018, © Forbes.com LLC
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Over 40 Firms Form UK Plastics Pact, Promising To Cut Single-Use Plastic Packaging

April 26, 2018: 12:00 AM EST

Over 40 firms, responsible for over 80% of plastic packaging on products sold in the United Kingdom, have joined the government and several trade organizations in establishing the UK Plastics Pact, led by sustainability group WRAP. The agreement lays out a set of pledges undertaken by firms to reduce plastic pollution over the next seven years. It promises to eliminate single-use plastic packaging, including 2025 goals to make 100% of packaging recyclable or compostable, to recycle or compost 70%, and to use 30% recycled material in plastic packaging. The pact signatories include Coca-Cola, Asda, Procter & Gamble, and Marks & Spencer. Environmental groups including Friends of the Earth and Ellen MacArthur Foundation expressed their support. [Image Credit: © The Waste and Resources Action Programme]

David Shukman, "Companies sign up to pledge to cut plastic pollution", BBC, April 26, 2018, © BBC
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Fonterra Ups Capacity For Producing Fruit And Dairy Beverages In New Zealand

April 24, 2018: 12:00 AM EST

New Zealand dairy products producer Fonterra Brands has partnered with a local start-up to build a plant in Whakatu to make fruit and dairy beverages for the N.Z. market. Apollo Foods will apply its beverage filling technology in making and filling a range of containers on one production line. The plant will be able to produce millions of liters of beverages each year. The partnership was prompted by the rising global demand for dairy and fruit beverages, according to a Fonterra spokesman. The Apollo Foods plant is currently producing Fonterra’s Mammoth brand of flavored, low-sugar milk, with a shelf life of six months.

"Fonterra eyes dairy beverages", Rural News Group, April 24, 2018, © RuralNewsGroup
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Coca-Cola Posted Solid First Quarter Financials

April 24, 2018: 12:00 AM EST

Coca-Cola announced it is on track to meet financial targets for the year, thanks to its refranchising strategy – net revenues declined by 16 percent as a result – and growth in new and core beverage brands. The company reported first quarter profit of $0.47 a share on revenue of $.6 billion, both numbers beating analyst estimates ($0.47 a share and $7.35 billion, respectively). The healthy numbers excited investors: shares rose by 1.6 percent after the results were announced. The stock was down more than four percent this year. In addition to selling off company-owned bottlers, Coca-Cola has invested in start-up beverage companies and relaunched its Coke Zero and Diet Coke brands with new flavors and packaging. First-quarter growth of the Coke Zero Sugar brand reached double-digits, and volume growth of Diet Coke in North America returned to positive territory.

Jennifer Kaplan, "Coca-Cola’s Focus on Healthier Drinks Pays Off ", Bloomberg, April 24, 2018
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Blossom Water Debuts Reformulated Lower-Calorie Version Of Essence Water

April 24, 2018: 12:00 AM EST
Westwood, Mass.-based Blossom Water LLC has introduced a reformulated version of its essence water based on blossom botanicals. Blossom Water Version 2.0 has cut the sugar and calorie content by half and is now sweetened without erythritol or agave using a “proprietary, next-generation sweetener blend” containing 10 calories and two grams of sugar. The company says the new version also contains inactivated GanedenBC30, a probiotic strain that offers a functional benefit for the immune system “on a par with that of probiotics.”
"Innovation Blooms This Spring via Blossom Water Version 2.0", News release, Blossom Water LLC, April 24, 2018, © Blossom Water LLC
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C-Store Poll Shows Modest Rise in Coca-Cola, Monster 1Q Sales

April 23, 2018: 12:00 AM EST

A Wells Fargo Securities poll of 15,000 U.S. convenience stores found that first quarter Coca-Cola sales rose 2.3 percent in the channel, and retailers were pleased with the company’s recent relaunch of Diet Coke. Twenty percent of respondents plan to allocate incremental shelf space to the line. Some respondents complained about the company’s decision to take Smartwater “out of a beautiful sealed box with blue clouds,” a move that hurt stores’ ability to create displays. C-stores also reported that Monster Energy sales increased 5.4 percent in the quarter, and several praised the positive impact of RTD coffee innovations, such as Espresso and Caffe. Fifty-seven percent said Monster did the best job in introducing new innovations in the quarter, and 100 percent said they expected to give Caffe Monster shelf space.

Martín Caballero, "C-Store Survey: Coke, Monster Spur Incremental Growth", BevNET.com, April 23, 2018, © BevNET.com
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Nature’s Own Introduces “Artisan-Inspired” Breads

April 23, 2018: 12:00 AM EST
Bread maker Nature's Own has added two new varieties to its “artisan-inspired” product line. Perfectly Crafted Thick Sliced Multigrain and Perfectly Crafted Thick Sliced White contain no artificial preservatives, color or flavors, no high fructose corn syrup, and are Non-GMO Project Verified. The “bakery style” breads feature thick slices, soft texture, a distinctive flour dusting, and fresh-baked aroma, the company says. [Image Credit: ©   Nature's Own ]
"Nature's Own Introduces Perfectly Crafted Artisan-inspired, Thick-sliced Bakery Bread", News release, Nature's Own, April 23, 2018, © Nature's Own
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Boxed Water Company Carves A Lucrative Niche In Packaged Water Market

April 23, 2018: 12:00 AM EST

Maryland-based beverage start-up Rethink Brands says it has found a lucrative niche in the $2.5 billion bottled water market by targeting health- and eco-conscious parents with zero-calorie, sugar-free flavored water in recyclable boxes. Co-founder Matthew Swanson says parents who wanted to give their kids water had to give them plastic bottles or sippy cups, but “Rethink Kids Water solves all those problems.” The Rethink Kids Water line provides a more healthful alternative to juices that contain sweeteners and other additives. Swanson says demand for the products has been strong enough for the company to double its offerings with four new flavors. The products are available in more than 10,000 stores, including CVS, Wegmans and Target. 

Elizabeth Green, "Start-up focus: Rethink Water revolutionizes sugar-free beverages for children", Food Ingredient First, April 23, 2018, © CNS Media BV
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Functional Sparkling Water From Sweden Targets America’s Diabetics

April 23, 2018: 12:00 AM EST
Sweden’s Good Idea blood sugar management drink is tackling the America’s 30 million diabetics and 90 million pre-diabetics who need to manage blood sugar levels. The carbonated dietary supplement blends five specific amino acids with chromium to reduce post-meal blood sugar spikes significantly. The beverage is intended to be consumed before and during a meal when blood sugar levels tend to ebb and flow the most. Aventure’s research, conducted with scientists at Lund University, included nine clinical trials showing that Good Idea can help reduce blood sugar by 20 – 30 percent. Despite the functional benefits of the drink, parent company Aventure AB is positioning it as a sparkling water for a mass audience.
Mary Ellen Shoup , "Good Idea brings functional beverage delivery format to blood sugar management", Nutra-Ingredients USA, April 23, 2018, © William Reed Business Media Ltd
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Bai Brands Is Newest Defendant In Malic Acid Lawsuits

April 20, 2018: 12:00 AM EST

Bai Brands is the latest in a string of food and beverage companies targeted by lawsuits accusing them of violating FDA ingredient labeling rules. Each of the suits, filed on behalf of four different plaintiffs by one attorney, claims that certain products should be labeled as “artificially flavored” because they contain the petrochemical-derived ingredient malic acid. There is some disagreement, however, as to whether malic acid is a flavoring itself, or merely a flavor enhancer, which would put it outside of FDA regulatory jurisdiction. There is also disagreement over whether the suits will advance in the courts. A spokesman for Dr Pepper Snapple Group, owner of Bai Brands, said the lawsuit has no merit, and the company would ”defend against it vigorously.” Other companies sued include Campbell Soup (V8 Splash drinks), Kellogg’s, and Frito-Lay.

Elaine Watson, "Bai Brands Latest Target in Malic Acid Lawsuits; Dr Pepper Blasts 'Meritless' Complaint", FOODnavigator-USA.com, April 20, 2018, © William Reed Business Media Ltd
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Premium Coconut Water Company Spurns Traditional Retail Channel

April 20, 2018: 12:00 AM EST

Three-year-old premium coconut water company CoAqua doesn’t want to be seen in the low-rent district of traditional retail stores alongside lookalike coconut water brands. Company founder Grier Govorko says there’s not much difference among competitive brands, most of which claim to be a “sports replacement drink.” To differentiate itself CoAqua is sold only in luxury resorts and restaurants in Southeast Asia, and in the U.S. direct-to-consumer online channel. The target demographic is younger health-conscious consumers willing to pay $48 online for a 12-pack case. The packaging – single-serve, recyclable clear glass bottles with metallic pull-tab caps – also sets the brand apart. Govorko is not only committed to recycling, he feels his coconut water tastes naturally sweeter because it is pasteurized in glass bottles.

Mary Ellen Shoup, "CoAqua Targets Premium-Seeking Audience Relying on Direct-To-Consumer Online Channel", FOODnavigator-USA.com, April 20, 2018, © William Reed Business Media Ltd
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Coca-Cola Unveils New Cans In Celebration of 23 Chinese Cities

April 19, 2018: 12:00 AM EST

Coca-Cola China has unveiled limited edition Coke can designs that celebrate the diversity of 23 Chinese cities.  The “visually captivating” packaging, created by McCann Shanghai and illustrator Noma Bar, is being promoted with a film celebrating city cultures, as well as print, billboards and a partnership with Chinese technology firm Baidu. The firm developed an augmented reality (AR) experience in which consumers may interact with the 23 city cans. According to a Coca-Cola design executive, the idea behind the city can is to capture the “essence” of each metropolis through its culture, food, “idiosyncrasies,” and landmarks.

"Coca-Cola China celebrates city cultures through ‘Faces of the cities’", Marketing-Interactive.com, April 19, 2018, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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Canadian Start-Up Company Expands Its Line Of Oral Health Teas

April 19, 2018: 12:00 AM EST

A Toronto start-up focused on oral microbiome research has added three fruit flavors to its Qii line of beverages created to reduce dental plaque. DoseBiome, a resident within Johnson & Johnson Innovation, was founded by a veteran of both PepsiCo and 3M’s Oral Care business who wants to replace the “bad habit” of drinking sugary beverages with a good habit of consuming beverages that promote a healthful oral environment. Ted Jin says research proves that Qii reduces dental plaque by 52 percent with each serving. Brewed in the U.S. using certified organic loose-leaf teas, Qii has 30 calories per serving, is non-GMO, vegan, gluten-free, soy-free, and low-glycemic. Qii is available in 4-packs of 8-ounce cans at $9.99. The new flavors – added to lemongrass ginger and oolong tea – are white peach, pomegranate and lychee tea.

"Revolutionary Drink Reduces Up to 52% of Dental Plaque with Each Serving", PR Newswire, April 19, 2018, © PR Newswire Association LLC
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British Company Healthy Sales Group Revives Ancient Fermented Drink

April 18, 2018: 12:00 AM EST

A British company has introduced a fermented soft drink that is “evolved” from a recipe dating back to ancient Greece and colonial America. Switchle from Healthy Sales Group is made with sparkling water, apple cider vinegar, honey, fruit juices, and botanical extracts. It is available in three flavors, including a blend of turmeric, ginger, and peach. The beverages are sold at the online supermarket site Ocado in the U.K. and independent health food stores at $2.50 a can.

"Switchle Range of Fermented Soft Drinks for Adults Launches in UK", FoodBev, April 18, 2018, © FoodBev Media Ltd
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Danone’s Water Sales Up Significantly

April 18, 2018: 12:00 AM EST
Danone CEO Emmanuel Faber said several factors contributed to a three percent rise in the company’s share price and signified continued growth. Among the factors were the premiumization of Danone’s offering in early childhood nutrition in China, broad-based growth in waters, and gradual improvement in essential dairy and plant-based activities. The water business, which includes the Evian brand, experienced a four percent rise in sales, but dairy sales in Europe, though improving, still dropped 0.3 percent in the first quarter compared to the same period last year. Faber said demand for baby formulas in China – fed by a sharp rise in birth rates – helped boost like-for-like sales by almost five percent. 
"China’s baby boom lifts French dairy group Danone", Financial Times, April 18, 2018, via Financial Times, © Financial Times
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Nestlé Waters UK Hopes New “Emoji” Pure Life Bottles Will Attract Kids

April 18, 2018: 12:00 AM EST
Nestlé Waters UK’s new limited edition “emoji” bottles for its Pure Life purified water line are designed to appeal to family shoppers and especially to children. According to the company, 65 percent of British children (ages five to 16) do not drink enough water. Four “water buddy” designs will be included on the 33 cl bottles, which will be released intermittently throughout the year. The company says bottled water is the fastest growing segment within the $10.4 billion U.K. soft drinks category. It believes the new bottle designs will help retailers drive sales and “appeal to new shoppers.”
"Nestlé Waters UK creates ’emoji’ inspired water bottles", FoodBev, April 18, 2018, © FoodBev Media Ltd
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Company Adds Reduced-Gluten Wheat To Its Ingredients Portfolio

April 17, 2018: 12:00 AM EST
Agricultural food ingredients company Arcadia Biosciences has introduced reduced-gluten (RG) wheat lines to its GoodWheat ingredients portfolio. The company says flour made from the RG wheat will be available by the end of the year. The wheat was developed in part with funding from NIH’s Diabetes and Digestive and Kidney Disorders Institute. The RG product is a non-GM wheat in which allergenic glutens have been reduced by 75 percent. Overall gluten content has been reduced by 60 percent, but the California-based company says the levels of glutens important for bread making are not changed.  [Image Credit: © Arcadia Biosciences ]
"Arcadia Biosciences Expands GoodWheat™ Portfolio with Reduced Gluten Wheat", News release, Arcadia Biosciences, April 17, 2018, © Arcadia Biosciences
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Raw Pressery Juices Are Now Being Sold By Subscription In India

April 17, 2018: 12:00 AM EST
Indian beverage company Rakyan Beverages, maker of the Raw Pressery cold-pressed juice brand, is among a handful of juice marketers in the country that are turning at least partly to a subscription-based sales and delivery model. According to Euromonitor, selling fresh juice via subscriptions to health-conscious consumers is gaining traction because plans can be customized to fit individual buyers. Rakyan offers juice subscriptions of one to three months.
"Parched this summer? Online juice delivery startups are here to save the day", YourStory, April 17, 2018, © YourStory Media Pvt. Ltd.
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Nestlé Waters NA Buys Delivery Business Of Connecticut-Based Spring Water Company

April 17, 2018: 12:00 AM EST

Nestlé Waters NA has acquired the home and office delivery businesses of Meriden, Conn.-based Triple Spring Spring Water Co. The company, whose name comes from the three springs on its property, originated as a farm in 1918 and began selling bottled water locally in the 1940s. In 1974 it began selling water statewide, and later in New York and Long Island. A Nestlé Waters spokeswoman said a subsidiary, ReadyRefresh, would handle the acquired portions of Triple Spring. However, customers will still be able to purchase Triple Spring water from an onsite company vending machine at any time.

Leigh Tauss, "Meriden Spring Water Company Sells Portion of Business to Nestlé", MyRecordJournal.com, April 17, 2018, © The RJ Media Group
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Wahaha To Expand Into Health Products, Invest In High-Tech Companies

April 13, 2018: 12:00 AM EST
The founder and chairman of China’s Hangzhou Wahaha Group says he wants to “ramp up efforts on health products” to battle problems such as diabetes, obesity, and insomnia. The Chinese health product market was valued at $64 billion in 2017; more than 16,000 products are registered and approved for production. Zong Qinghou said Wahaha invest in high-tech and advanced manufacturing companies by partnering with experienced industry leaders. Wahaha is the largest beverage producer in China.
"Nutrition to be top focus for Wahaha", China Daily, April 13, 2018, © China Daily
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