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Tesco Asks Facebook Fans For Help In Choosing New Ice Cream Flavor

November 7, 2012: 12:00 AM EST
UK retailer Tesco used Facebook to crowdsource the development of the latest flavor of its Tesco Finest line of ice cream, according to company CEO Philip Clarke who spoke at the FT Innovate 2012 conference. Using the input of its Facebook fans, Tesco chose amaretto, cherry, and almond as the new ice cream flavor. Clarke also talked about how his company has been working to improve customers' online shopping experience.
Matthew Chapman, "Tesco chief salutes Facebook's crowdsourcing role", Marketing Magazine, November 07, 2012, © Haymarket
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FOOD COMPANIES
Retailers & Private Label
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Worldwide
EMEA
Europe
United Kingdom

Africa To Play Key Role In Global Economy, Unilever Executive Says

November 3, 2012: 12:00 AM EST
With investors rushing in to Africa, the continent will play a leading role in the global economy, according to Unilever executive vice president for Africa and Middle East Frank Braeken in his speech at the Kenyatta University. Global economic growth has shifted from developed countries to developing and emerging markets, making African countries among the most important ones. Braeken said Africa should ensure required talent is available to help push these new businesses.
Fredrick Obura, "Unilever chief says Africa to drive global business", Standard Media , November 03, 2012, © The Standard Group Limited
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Unilever
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Worldwide
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Middle East- Africa

Hain Celestial Agrees To Acquire BluePrint

November 2, 2012: 12:00 AM EST
Hain Celestial said it plans to acquire BluePrint, a New York City-based manufacturer of raw, organic juices and cleanse products. Also, the company announced its first-quarter results for fiscal 2013, with sales growing 25 percent and gross profit increasing 19 percent. Nutrition Business Journal praised BluePrint's packaging for its juice and cleanse products.
Nutrition Business Journal, "Hain Celestial to buy BluePrint", New Hope 360, November 02, 2012, © Penton Media Inc
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Hain Celestial Posts Record Sales In 1Q Of Fiscal 2013

November 1, 2012: 12:00 AM EST
Hain Celestial Group, Inc. reported its net sales grew 25.4 percent to $359.8 million in the first quarter ending September 30, 2012, from the same period of the previous year. Net income from continuing operations rose 56.6 percent, while adjusted net income jumped 35.8 percent. Also, gross profit and adjusted gross profit grew 19.3 percent, while diluted earnings per share rose 50.0 percent to $0.42. The company disclosed operating free cash flow of $102.1 million for the 12-month period ending September 30, 2012, an increase of 23.8 percent from the same period in fiscal year 2012. Growth was driven by continued sales momentum in the natural and organic segment across various trade classes, including natural, grocery, mass-market retailers, and club stores, the company said.
"Hain Celestial Announces Record First Quarter Fiscal Year 2013 Results", Hain Celestial, November 01, 2012, © The Hain Celestial Group, Inc.
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Other
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Sustainable Expansion Is Key Strategic Goal For Unilever And Dutch Dairy Supplier

October 29, 2012: 12:00 AM EST
Royal FrieslandCampina, a Dutch supplier of baby and infant food, milk-based drinks, and other dairy products and ingredients, and Unilever have extended their relationship with an agreement to develop and promote sustainable production, packaging and logistics. One of Unilever’s key strategic goals is to double their size while cutting in half their global environmental impact. FrieslandCampina is also committed to sustainable expansion and said its member dairy farmers are involved in various projects to reduce energy consumption and greenhouse gas emissions. The company is Unilever’s preferred partner for ingredients used in the business-to-business markets such as butter, butter oil, cream in aerosol cans, as well as ingredients for ice cream, soups and sauces and other foods.
"Unilever and Royal FrieslandCampina sign global partnership to drive sustainability and innovations in dairy", Press release, Royal FrieslandCampina, October 29, 2012, © Royal FrieslandCampina
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Unilever
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Unilever Expands Presence In Emerging Markets, Plans A Leadership Training Center In Singapore

October 29, 2012: 12:00 AM EST
Unilever plans to open in Singapore its second global leadership training center. With a total planned investment of €40 million, the training center aims to develop future leaders and expose them to developments in emerging markets. India is expected to contribute an increasing number of future executives, considering that more than 150 managers from Hindustan Unilever are working outside India. The Singaporean training center is part of Unilever’s expansion of its business in emerging markets, which accounted for about 12 percent of global sales in the September quarter of 2012, up from 8 percent in end of 2010.
Namrata Singh, "Unilever boosts ad, R&D spend on EMs", Times of India, October 29, 2012, © Bennett, Coleman & Co. Ltd.
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Unilever
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Singapore

Cargill Sells Cultures/Enzymes Business To Royal DSM

October 26, 2012: 12:00 AM EST
Dutch material sciences company Royal DSM announced it will acquire Cargill’s cultures and enzymes business in an all cash transaction. The €85 million ($110 million) deal is expected to close in the next couple of months. Cargill’s cultures and enzymes business generates net sales of about €45 million ($58 million) a year with approximately 200 employees. Its products are based on three key technologies: culture textures, fast acidification for cheese yield improvements, and culture flavor systems. The market for cultures and enzymes is valued at more than €1 billion ($1.3 billion), and is growing at five percent annually.
"DSM to acquire Cargill’s cultures and enzymes business", Press release, DSM, October 26, 2012, © DSM
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United States of America
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Hindustan Unilever Posts Impressive Growth Rates For September Quarter 2012

October 26, 2012: 12:00 AM EST
Hindustan Unilever said its profit after tax grew 23 percent in the quarter that ended on September 30, 2012, compared with the same quarter in the previous year. Profit before interest and tax grew 19 percent with the PBIT margin improving 100bps, while net profit grew 17 percent to Rs 807 crores. Also, during the quarter, the company's consumer business grew 16 percent, with an underlying volume growth of 7 percent. The company's soaps and detergents business grew 22 percent, with all segments posting double-digit growth rates. Personal care products posted a 12 percent growth rate, driven by the strong performance of the haircare and oral care segments.
"RESULTS FOR SEPTEMBER QUARTER 2012", Hindustan Unilever, October 26, 2012, © Unilever
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Unilever
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Worldwide
Asia-Pacific
India

Unilever Reports Higher Sales In First 3 Quarters Of 2012

October 25, 2012: 12:00 AM EST
Unilever's sales grew 6.6 percent in the first nine months of 2012, according to company chief financial officer Jean-Marc Huet. Sales growth was driven by strong performance in emerging markets and a solid performance in developed markets, where sales grew almost 1 percent despite the economic slowdown. Compared with the same period of the previous year, turnover increased 11.1 percent to almost €39 billion, with mergers and acquisitions accounting for 1.5 percent and foreign exchange earnings contributing another 2.6 percent. Turnover for the third quarter of 2012 was €13.4 billion, an increase of 10.3 percent. Volume growth accounted for 3.4 percent, while price contributed another 2.4 percent.
"Unilever Management Discusses Q3 2012 Results - Earnings Call Transcript", Seeking Alpha, October 25, 2012, © Seeking Alpha
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Unilever
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Worldwide
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Products Need To Appeal To The Ears, Not Just The Tongue, Nose And Eyes

October 23, 2012: 12:00 AM EST
The sounds a product makes aren’t usually the first thing a consumer thinks of when shopping, but food, personal care and other consumer product marketers know sounds are still very important. The sounds of Rice Krispies ("Snap, Crackle, Pop") are an obvious example, but there are more subtle sounds, too, what marketers call the “intangibles,” and they work hard to get them just right. When they get them wrong, it can hurt sales. Frito-Lay had to pull an eco-friendly bag for its SunChips brand because the new compostable bags were too noisy. Other examples: the “Snapple Pop” when the bottle top is unscrewed, and the important “scritch-scratch” noise a Sharpie pen makes when writing.
Ellen Byron, "The Search for Sweet Sounds That Sell", Wall Street Journal, October 23, 2012, © Dow Jones & Company, Inc
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Kellogg
PepsiCo
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Worldwide
North America
United States of America

Hindustan Unilever's 2Q Results Must Outperform Forecasts, Analysts Say

October 22, 2012: 12:00 AM EST
Investors and analysts expect Hindustan Unilever to post second-quarter financial results that are better than those reported by rival consumer goods company ITC. HUL's net sales are expected to grow 13.3 percent to Rs 6,254 crore, while net profit is forecast to grow 19 percent. Lower-than-expected results will adversely affect the company's stock market valuation.
Priya Kansara Pandya , "Hindustan Unilever: No room for disappointment", Business Standard, October 22, 2012, © Business Standard
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FOOD COMPANIES
Unilever
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Worldwide
Asia-Pacific
India

Kellogg Takes A Second Shot At Rolling Out A Localized Product Portfolio In India

October 19, 2012: 12:00 AM EST
Many multinational companies doing business in the burgeoning markets of China and India have had to re-tool their products to adapt to local tastes. Cereal maker Kellogg faltered in India 14 years ago when it unveiled a breakfast cereal called Kellogg Mazza in variants like elaichi, coconut and rose, perhaps due to a lack of marketing effort. But the company is taking another shot. According to The Economic Times, citing unnamed company officials, Kellogg is introducing variants like pudina, tomato and garam masala for its oats range. Kellogg may have better luck this second time around. The breakfast segment of the exploding convenience foods market in India is growing at 18-20 percent a year. Kellogg leads the market with a 55 percent share.
Ratna Bhushan, "Kellogg India to take a second shot at localising its India portfolio", Economic Times, October 19, 2012, © Bennett, Coleman & Co. Ltd
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Kellogg
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India

Unilever Nigeria's 3Q Profit Drops Despite Revenue Gains

October 17, 2012: 12:00 AM EST
Unilever Nigeria Plc's revenue for the third quarter ending September 31, 2012, rose 3.1 percent to N41.66 billion from the same period of 2011. Profit, however, dropped slightly to N4.007 billion during the nine-month period from the previous year's N4.067 billion, due to the 216 percent increase in finance cost from N129.04 million to N408.46 million.
Bukola Idowu, "Unilever Q3 Profit Drops As Stock Market Recoups N10bn", Leadership, October 17, 2012, © Leadership Newspapers Group, Abuja
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Unilever
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Worldwide
EMEA
Middle East- Africa
Nigeria

Nestlé/General Mills Joint Venture To Cut Sugar Levels, Improve Nutrition, In 20 Breakfast Cereals

October 15, 2012: 12:00 AM EST
A joint venture created by Nestlé and General Mills says it is committed to cutting sugar levels to  nine grams in 20 cereal brands marketed to children and teenagers by 2015. Cereal Partners Worldwide will cut sugar content up to 30 percent across brands like Nesquik, Chocapic, Honey Cheerios, and Milo. CPW will also improve the nutritional value of the products, adding, for example, whole grain in all new recipes. Calcium per serving will be increased to at least 15 percent of the RDA, which varies in different parts of the world. The sodium content will also be reduced to 135mg or less per serving.
Press Release, Nestlé , "Nestlé breakfast cereals make it easier to have a nutritious start to the day", Nestlé , October 15, 2012, © Nestlé
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Nestle
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Nestlé Opens Manufacturing Plant In The Philippines

October 12, 2012: 12:00 AM EST
Nestlé announced it is opening a new manufacturing plant in the Philippines to produce Coffee-mate non-dairy creamer products for distribution throughout the country. The company also said the US$120 million facility will produce Bear Brand powdered milk at some point in the  future. A Nestlé representative said the Philippines is a key market for the company in Southeast Asia and the investment “has cemented and reaffirmed our confidence in the country.” Within the last year, the company has invested in research or manufacturing facilities in Singapore, Vietnam, Indonesia and Malaysia.
"Nestlé reaffirms presence in South East Asia with new investment", Press release, Nestlé, October 12, 2012, © Nestlé
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Nestle
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Worldwide
Asia-Pacific
Philippines

Consumer Goods Companies Among LinkedIn's Top 20 Most Desired Employers

October 11, 2012: 12:00 AM EST
Consumer goods companies Unilever, Procter & Gamble, and Nestléare included in the top 20 list of most desired employers, according to a worldwide study by social networking site LinkedIn. Based on a study of 15 billion LinkedIn interactions in 2011, the study focused on dealings among members indicating interest in a particular company, such as linking up with that company's employees and visiting its Web site. Technology companies, consumer goods companies, and professional services firms dominated the top 20 of the list.
George Anders, "The 20 Most Desired Employers: From Google to Accenture", Forbes, October 11, 2012, © Forbes.com LLC™
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Nestle
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Worldwide
North America
United States of America

Walmart To Establish Local Supplier Partnerships In India To Keep Costs, Prices, Down

October 10, 2012: 12:00 AM EST
Walmart’s plan to further penetrate the Indian market is moving forward through creation of local supplier partnerships. Small and mid-size suppliers of local private label brands will be the focus of the partnerships, according to Walmart. The strategy is to create efficient, cost-effective models of local procurement to keep store prices as much s 10-15 percent lower. The strategy should work well in India, where tastes change every 100-200 km. Walmart will source products locally and within a 100-km radius of a store. The model will lead to savings on transportation and other costs.
Dipti Jain, "Walmart to source locally in India", Times of India, October 10, 2012, © Bennett, Coleman & Co. Ltd.
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Retailers & Private Label
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Worldwide
Asia-Pacific
India

Software Will Help Brands Integrate Advertising Rating Systems In China

October 9, 2012: 12:00 AM EST
Chinese third party technology company Miaozhen Systems announced China's first third-party mobile advertising measurement software development kits (SDK) at a recent conference in Shanghai. The software will help advertisers integrate mGRP with iGRP systems. Internet gross rating point (iGRP) is the metric used to measure the success of online videos and banners, and is compared with traditional TV and other multi-screen media. Big brands in China are also using mobile GRP (mGRP) systems and the trend is expected to induce advertisers to integrate their mobile advertising into online desktop campaigns. Proctor & Gamble, YUM!, L'Oreal, Coca-Cola, Nivea and other Chinese and international brands are participating in the movement, according to Miaozhen.
"China's Mobile GRP Movement Initiated By Big Brands", News release, Miaozhen Systems, October 09, 2012, © Miaozhen Systems
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Coca-Cola Company
Other
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Worldwide
Asia-Pacific
China

Unilever Supports UK Metal Packaging Industry's Recycling Initiative

October 8, 2012: 12:00 AM EST
Unilever agreed to support the metal packaging industry's MetalMatters recycling program. Funded by a partnership among UK's leading manufacturers, users, and recyclers of metal packaging, the program aims to increase the capture rate for metal packaging collected for recycling by households. Unilever committed itself to supporting the program initially for two years.
"Unilever backs MetalMatters", Materials Handling World Magazine, October 08, 2012, © North Lodge Media Ltd.
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Unilever
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Former Kraft Brands To Spur Mobile Marketing With Help Of Start-Up Entrepreneurs

October 4, 2012: 12:00 AM EST
Mondelez International, the candy and snack food company that was once a part of Kraft Foods, announced a mobile marketing initiative, Mobile Futures, to boost consumer connections by working with mobile start-up entrepreneurs. The program will pair Mondelez's brands with select start-ups to accelerate existing mobile campaigns and “incubate brand new mobile ventures”. Selected start-ups will work one-on-one with Mondelez brands, such as Oreo, Trident, Ritz and iDGum, to scale and activate pilots into market within 90 days. Mondelez was once a part of Kraft Food Inc., which spun-off its business in North America – now known as Kraft Foods Group.
"Mondelez International Launches Mobile Futures", Press release, Mondelez International, October 04, 2012, via PRNewswire, © Mondelez International, Inc.
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Kraft Foods
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Worldwide
North America
United States of America

Unilever Keeps Mindshare As Media Planning And Buying Agency In Western Europe

October 4, 2012: 12:00 AM EST
Unilever said it plans to reappoint Mindshare to handle the consumer goods company's £550 million media planning and buying account in Western Europe. As part of the FMCG company's review of its global media agency roster, PHD is reported to have retained its Eastern Europe business, while Mindshare is also expected to hold on to Unilever's UK account. The review also covered the Asia-Pacific region.
Katherine Levy, "Mindshare to retain £550m Unilever Western Europe", campaignlive.co.uk, October 04, 2012, © Haymarket Business Media
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Unilever
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Worldwide
EMEA
Asia-Pacific
Europe

Unilever May Revamp Ad Program For Margarine Substitute Flora

October 2, 2012: 12:00 AM EST
Unilever may be looking to revamp the marketing program in the U.K. for its plant sterol-based margarine alternative Flora. The company has asked for a review of its U.K. ad agencies, a move industry watchers believe signals a strategy shift for the brand, which is mainly marketed in Europe, Hong Kong, and Australia. A Unilever spokesman confirmed the review of creative services in the U.K., but noted that it was simply company “policy to review agency appointments every few years.”
Rosie Baker, "Unilever to overhaul Flora strategy", Marketing Week, October 02, 2012, © Centaur Media plc
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Unilever
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United Kingdom

Unilever Adopts Emerging Market Strategies In Europe And US Markets

September 29, 2012: 12:00 AM EST
Unilever started adopting marketing strategies, which the company had developed for emerging markets, in Europe and the United States. These strategies include selling smaller product packs, budget-friendly variants of bestselling brands, and single-serve sachets. Unilever executives said the move is part of the company's efforts to serve consumers in developed markets who are currently affected by unemployment and decline in disposable income. For example, Unilever sells in Spain Surf detergent in packs that offer five washes; in Greece, the company sells small packages of mashed potatoes and mayonnaise.
Kala Vijayraghavan, "Unilever takes HUL strategies like small packs, cheaper variants to developed markets", The Economic Times, September 29, 2012, © Bennett, Coleman & Co. Ltd.
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Unilever
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India

Special K Uses Pop-Up “Tweet Shop” In London To Promote New Potato Chip Product

September 29, 2012: 12:00 AM EST
Social media continue to move deeper into marketing strategies as companies look for ways to engage consumers in promoting brand awareness. For example, in the U.K., Kellogg’s Special K brand recently opened a pop-up – four days only – “Tweet Shop” to promote the fact that the brand is expanding into the potato chip (or crisps) market. Customers come into the shop and, in exchange for a suitable tweet promoting the product, walk out with a sample of Cracker Crisps, which come in three flavors. The concept works on two levels: the tweets boost word of mouth brand awareness, and the whole Tweet Shop concept grabs some free public relations attention.
Emma Hall , "In London, Kellogg's Swaps Snacks for Tweets to #tweetshop", Advertising Age, September 29, 2012, © Crain Communications
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Kellogg
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Coca-Cola Invests In Bioglycol Production To Boost Production Of Plant-Based Plastic Bottles

September 27, 2012: 12:00 AM EST
Coca-Cola says it is working with a large bioglycol production company to expand the output of plant-based material used to make its PlantBottles. JBF Industries will support the endeavor by building the world’s largest facility for manufacturing bioglycol, the key ingredient in PlantBottles. The new facility will be built in Brazil and will use  locally sourced sugar cane and sugar cane waste material. Coca-Cola’s goal is to boost the use of renewable, lower-carbon plastics in the marketplace. It hopes to use PlantBottle technology in all of its plastic bottles by 2020.
"The Coca-Cola Company Accelerates Global Production of Plastic Packaging Made from Plants- New PlantBottle Partnership", Press release, Coca-Cola, September 27, 2012, © The Coca-Cola Company
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Coca-Cola Company
PepsiCo
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Worldwide
North America
United States of America

For India's Regional Brands, Going Nationwide Comes With Rewards And Risks

September 27, 2012: 12:00 AM EST
Regional brands in India are adopting various strategies in expanding their business operations across the country. The case of biscuits company Bakemans Industries in the 1990s highlights the risks that an ill-planned expansion poses to a regional brand. Regional brands need to focus on one state first before moving on to another, according to Parag Desai, executive director at Wagh Bakri. Vini founder Darshan Patel, however, said regional brands need to take risks, because national expansion is "not an option but a necessity."
Kala Vijayraghavan, "Regional brands aim high, attempt to carve out pan-India presence", The Economic Times, September 27, 2012, © Bennett, Coleman & Co. Ltd
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Unilever Launches Digital Savings Promo In The United States

September 27, 2012: 12:00 AM EST
Unilever partnered with SavingStar to launch a marketing promotion that offers fully digital savings to shoppers in the United States. The promotion includes all of Unilever's brands in the US, including Dove, Vaseline, Lipton, Hellmann's, and Ben & Jerry's. Shoppers can access the savings deal via Unilever's Facebook page. After joining SavingStar, shoppers can register their supermarket and drugstore loyalty cards, which are then linked by SavingStar to the savings offer. Shoppers receive $5 after spending $20 on Unilever products through Thanksgiving Day.
"Unilever Propels Digital Savings for Shoppers with First of its Kind Multi-Store, Multi-Trip and Multi-Products Cash-Back Promotion by SavingStar", Business Wire, September 27, 2012, © Business Wire
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Unilever
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Nestlé UK Funds Healthy Kids Initiative In Partnership With PhunkyFoods

September 26, 2012: 12:00 AM EST
Nestlé UK hopes to reach 76,000 children over the next three years with a Healthy Kids Program, a joint effort with PhunkyFoods to stem the rising tide of obesity in the U.K. and lower the average body mass index of British children. PhunkyFoods is an independent curriculum-based healthy activity and eating program. Nestlé will contribute £820,000 to the initiative. The PhunkyFoods curriculum, Web site and resources were developed by registered nutritionists and consultant teachers; they are completely independent of any company or product branding.
"Nestlé UK and PhunkyFoods join forces on new healthy kids programme", Press release, Nestlé , September 26, 2012, © Nestlé
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Nestle
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EMEA
Europe
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Kraft Foods Says Sodium-Cutting Efforts Trim 14 Million Pounds Of Salt From The American Diet

September 26, 2012: 12:00 AM EST
Kraft’s three-year initiative to cut sodium content in its North American products by 10 percent is on track, the company said. Kraft’s North American products include brands of parmesan cheese, cottage cheese, bacon, BBQ sauce, graham cracker snacks, smoked ham, beef bologna and single-slice American cheese. The company said it has cut sodium content in more than 1,000 SKUs across 24 different product categories. That adds up to 14 million pounds less in the American diet annually.
"Kraft Foods On Track To Meet Sodium Reduction Goals Across North American Product Portfolio", Press release, Kraft Foods, September 26, 2012, © Kraft Foods
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Kraft Foods
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Worldwide
North America
United States of America

Singapore Bun Maker Plans Major Expansion In China

September 26, 2012: 12:00 AM EST
A Singapore company whose plan 12 years ago was to create a “bread culture” in Asia with a variety of exotic baked goods has announced plans to double the number of retail bakeries in China to 500 – and globally to 1,000 – by 2014. BreadTalk also said it has begun implementing a new look and feel for its stores, offering new bun flavors, and adding variations to its famous pork floss (dried meat covered) buns. The company now sells chicken buns, tornado-shaped yam buns, a chocolate-filled “Hello Panda” bun, and “numbingly hot” floss buns. BreadTalk also plans to launch an artisan bread line and open an “Icing Room”, where customers get to decorate their own cakes, next year in China.
Grace Ng , "BreadTalk set to get them talking all over China", The Straits Times (Singapore), September 26, 2012, © Singapore Press Holdings Ltd. Co.
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Other
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Asia-Pacific
China

Unilever Supports UN's Goal To Improve Health And Well-Being Of Women And Children In Asia And Africa

September 25, 2012: 12:00 AM EST
Unilever partnered with the United Nations to support the international organization’s Every Woman Every Child health initiative in South Asia and Sub-Saharan Africa. Part of the company’s efforts to achieve its Sustainable Living Plan goal to improve the health and well-being of 1 billion people by 2020, its partnership with the UN seeks to help in reducing mortality rates among children younger than 5 years by 2015. Unilever said it aims to change the hygiene habits of 200 million schoolchildren, provide safe drinking water to 500 million people, build 100 million toilets by 2020, and improve the diets of 500,000 malnourished children.
"Unilever joins Every Woman Every Child", Unilever, September 25, 2012, © Unilever
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Unilever
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Worldwide
EMEA
Asia-Pacific
Europe
Middle East- Africa
United Kingdom

Warburtons Reduces Pack Sizes, Prices, For Its Premium Lines Of Rolls

September 25, 2012: 12:00 AM EST
Cost-conscious consumers are looking for lower-priced, smaller packages of their favorite baked goods, and Warburtons (U.K.) is happy to comply. The company announced it is reducing the pack size for its premium rolls, including Lunch Rolls and Batch Baked rolls, from six to four. Its Sub Rolls packs will be reduced from three to two rolls. The company said consumer research on its product line determined that “smaller pack sizes are becoming increasingly relevant to our customers as they offer a reduced price point at a time when shoppers are increasingly looking to spend wisely."
Katy Askew, "UK: Warburtons reduces premium pack sizes", just-food.com, September 25, 2012, © just-food.com
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Other
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Worldwide
EMEA
Europe
United Kingdom

Royal DSM In Talks To Buy Cargill’s Cultures/Enzymes Business

September 20, 2012: 12:00 AM EST
Royal DSM (The Netherlands) is looking at a major acquisition in the world cultures and enzymes market, which is valued at more than €1 billion (US$1.3 billion). The company says it is in discussions to acquire Cargill, a maker of cultures and enzymes for the dairy and meat industries. Cargill’s cultures and enzymes business generates annual net sales of about €45 million and has about 200 employees. A DSM food specialties executive said the acquisition “would allow us to serve our customers faster with one of the most versatile offerings in cultures and enzymes in the global dairy industry.”
"DSM in exclusive discussions to acquire Cargill’s cultures and enzymes business", Press release, DSM, September 20, 2012, © DSM
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FOOD COMPANIES
Other
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Worldwide
North America
EMEA
United States of America
Europe
France
Netherlands

Premium Brands Prepare For Coming Of Foreign-Owned Retail Chains Into India

September 19, 2012: 12:00 AM EST
Manufacturers of premium consumer brands in India are preparing to launch new products after the government allowed foreign direct investment in the country's retail industry. For example, a European chocolate maker is working on new premium products to be sold exclusively through modern retail stores. Consumer goods products sold through modern stores are outselling products sold via the country's general trade, according to a report by Nielsen. Companies from many categories, including ayurvedic products vendor Himalaya Drug and French cosmetics company L'Oréal, are introducing products aimed at the modern retail segment.
RATNA BHUSHAN & SAGAR MALVIYA, "Premium Brands draw up plans to launch new products to target shoppers in supermarkets after FDI in retail", The Economic Times, September 19, 2012, © Bennett, Coleman & Co. Ltd
Domains
FOOD COMPANIES
Cadbury-Schweppes
Kellogg
Unilever
Geographies
Worldwide
Asia-Pacific
India

Unilever Agrees To Help American University In Dubai Students Experience And Learn From Corporate World

September 18, 2012: 12:00 AM EST
Unilever signed a memorandum of understanding with the American University in Dubai that will give AUD students a wide-ranging education and applied practical program in corporate settings. Effective for three years, the program aims to equip students with academic skills and industry knowledge through sharing of global best practices and how they are implemented locally. It will cover various areas including recruitment, internships, training, seminars, and conferences.
"Unilever and American University in Dubai sign MoU", AME Info, September 18, 2012, © AME Info FZ LLC
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Unilever
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Worldwide
EMEA
Middle East- Africa
United Arab Emirates

Gartner Says Unilever Is Europe's Supply-Chain Leader

September 18, 2012: 12:00 AM EST
Unilever is ranked as Europe's leader in supply chain, according to Gartner's Supply Chain Top 15 in Europe for 2012. Based on criteria that include financial metrics and the opinion of Gartner analysts and peer organizations, the list presents the top 15 supply chain organizations with headquarters in Europe. Ranked number 2 is retailer Inditex, while clothing retailer H&M is at number 3 and Nestléat number 4.
"Gartner Announces Ranking of Top European Supply Chain Organizations for 2012", Gartner, September 18, 2012, © Gartner, Inc.
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Unilever Plans To Build Environment-Friendly Factory In China

September 15, 2012: 12:00 AM EST
Unilever announced its plan to build an environment-friendly manufacturing plant in Meishan, in China's Sichuan province. The planned factory complex will have an area of about 27 hectares, with Unilever investing $47.38 million in the first phase of detergent production, which is expected to go up to 200,000 metric tons each year. Unilever CEO said the proposed plan highlights the company's confidence in China despite the current economic slowdown in the country.
"Unilever to build new production base", China Daily, September 15, 2012, © China Daily Information Co (CDIC)
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Big Food Companies That Own Organic Brands Oppose California’s GMO Labeling Initiative

September 13, 2012: 12:00 AM EST
The organic food industry in California generally supports Proposition 37, a ballot initiative that would require labeling of foods that contain genetically modified organisms (GMOs). But some well-known organic brands owned by big food companies – Kashi, Cascadian Farm, and Horizon Organic – are opposed to it. Joining big bioengineering companies like Monsanto and DuPont are Kellogg, General Mills, Dean Foods, Smucker’s and Coca-Cola, each of which own organic brands. The New York Times reports that consumer reaction on social media has led some of the organic brands owned by big companies “to try to distance themselves from their corporate parents”.
Stephanie Strom, "Uneasy Allies in the Grocery Aisle", The New York Times, September 13, 2012, © The New York Times Company
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Unilever Sees Little Impact Of China Slowdown On Sales Growth

September 13, 2012: 12:00 AM EST
Unilever PLC president for North Asia, Alan Jope, said the economic slowdown in China will have a slight impact on the company's sales growth. Jope added that his company is less affected by "fluctuations in consumer sentiment" than sellers of higher-end goods are. Unlike producers of raw materials, such as iron ore, and makers of luxury brands that have reported slowing sales in China, manufacturers of basic consumer goods are expected to perform better. Jope also said China's market for luxury facial skin care products, for example, started slowing down about three or four months ago, while sales of affordable face creams have continued to post strong growth.
Aaron Back , "INTERVIEW: Unilever Only Sees Slight Impact From China Slowdown", Wall Street Journal, September 13, 2012, © Dow Jones & Company, Inc.
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Wary Of Discounting's Impact On Brand Equity, Coca-Cola, Unilever Stop Using Price Promotions To Drive Sales

September 11, 2012: 12:00 AM EST
Consumer goods companies Coca-Cola and Unilever stopped using price promotions to drive sales in retail stores. Increased competition for shelf-space and huge discounts offered by retailers' private-label products, manufacturers of branded goods have resorted to discounting to attract consumers looking for ways to cut their grocery expenses. Some brand marketers, however, fear that discounting damages their brand equity.
John Reynolds and Nicola Clark, "Brands ditch price promotions as defence against own-label lines", Marketing Magazine, September 11, 2012, © Haymarket
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Walmart: Ads Showing Differences In Prices Of Identical Shopping Baskets Are “Terrific”

September 10, 2012: 12:00 AM EST
Walmart ads showing comparative shopping basket prices is proving to be highly successful, the company says. CEO Bill Simon told a retail conference that ads running in 25 markets showing the final price tag on identical baskets of items from Walmart and a local grocery competitor resulted in a 1.1 percent boost in store traffic and 1.2 percent increase in sales. Simon said the ads are “terrific” because they are specific, detailed and broad, showing “things that the customers buy every day, and the value shows through.”
Jon Springer , "Wal-Mart Ads Drive Sales: CEO", Supermarket News, September 10, 2012, © Penton Media, Inc.
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Unilever Expands Relations With Suppliers In India, Plans To Make The Country Hub For Agriculture Exports

September 9, 2012: 12:00 AM EST
Unilever said it plans to expand its partnership with agriculture suppliers in India, as the packaged consumer goods manufacturer seeks to make the country a regional hub for agriculture product exports and product innovations in skin care and laundry. Suppliers account for 72 percent of Unilever's innovations, up from 48 percent two years ago and less than 10 percent five years ago. At present, Unilever buys agriculture products, such as onions and gherkins, from Indian suppliers. Meanwhile, the company plans to expand its local sourcing efforts to cover chemicals and packaging.
Sapna Agarwal, "Unilever to make India agriculture exports hub", Livemint, September 09, 2012, © HT Media
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Panera Bread Opens Another “Pay-What-You-Want” Café In Chicago

September 7, 2012: 12:00 AM EST
Panera Bread Company has opened a café in Chicago that is actually owned by the charitable Panera Foundation. That’s an unusual business model in and of itself, but what makes it even more intriguing is that the new café operates on a pay-what-you-want formula. People at the café are encouraged to donate, rather than pay a fixed price for coffee and a meal. Donations cover the operating costs. Panera co-CEO Ron Schaik – he is also president of the foundation – “sees these cafes as a way for them to help the community and to raise awareness about middle-class food insecurity,” according to the NPR Morning Edition piece.
"Panera Sandwich Chain Explores 'Pay What You Want' Concept", Transcript, National Public Radio, September 07, 2012, © National Public Radio
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Nestlé Tackles The Health And Wellness Market Again With Anti-Obesity, Anti-Diabetes Foods

September 5, 2012: 12:00 AM EST
In an attempt to convince countries around the world that it is cheaper to prevent than treat diabetes and obesity, Nestlé SA is marketing products that target those chronic conditions. Boost shakes, for example, were formulated to help diabetes patients control blood sugar. According to Bloomberg Businessweek, Nestlé’s offerings mark the third attempt to crack the health and wellness market. Success in the latest endeavor depends on whether Nestlé can convince regulators that its products are scientifically sound. The company also needs to “persuade doctors to prescribe them and show they can do something drugmakers’ offerings can’t”.
Dermot Doherty, "Nestle Diversifies With Products Fighting Junk Food Ills", Bloomberg Businessweek, September 05, 2012, © Bloomberg L.P.
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Innovation, Flexibility Help CavinKare Compete In India's Personal Care Market

August 31, 2012: 12:00 AM EST
CavinKare founder Chinni Krishnan Ranganathan said ideas have enabled his company to compete with much bigger rivals Hindustan Unilever and Procter & Gamble in India’s personal care market. He also said luck has played a significant role in his company’s growth, while also crediting its dedication to its low-cost business strategy. Emphasis on low cost, however, should never prevent a company from putting high value for its employees, he added. The executive also emphasized his company’s flexibility and ability to move fast beyond setbacks; however, Ranganathan has displayed rigidity and steadfastness as far as his and his company’s values is concerned.
Nikhil Menon, "How CavinKare's Ranganathan take on HUL, P&G and become a low-cost warrior in FMCG sector", Economic Times , August 31, 2012, © Times Internet Limited
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Coming Innovation Wave To Be Led By Corporate Trailblazers

August 30, 2012: 12:00 AM EST
Corporations will play a leading role in the next wave of innovation. Unilever’s development and promotion of its Pureit water-purification system for the emerging markets is an example of this coming trend. Corporations seeking to create their own “21st-century corporate garages” should consider the following issues — employees who will be part of the garage; scope of operation; linking the incubator operations with the rest of the company; creating an environment that promotes innovation; determining the purpose of innovation.
Scott Anthony, "How To Prepare For The 4th Era of Innovation", fastcodesign.com, August 30, 2012, © Mansueto Ventures, LLC.
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Unilever Wants Women To Make Up More Than Half Of Its Management Team By 2015

August 30, 2012: 12:00 AM EST
Unilever plans to make women account for 55 percent of its senior management team by 2015. The consumer goods company cited several reasons for its move to highlight women executives, including women control almost $12 trillion of the world’s $18.4 trillion in consumer spending; and majority of university graduates in developed countries are women, forecast by the OECD to rise from 57 percent in 2005 to 63 percent in 2025. Also, diversity fuels innovation, according to research by Forbes Insights; and women account for more than 75 percent of Unilever’s consumer base, 50 percent of its global talent pool, and more than 50 percent of graduate recruits. To support its 2015 goal, Unilever developed a gender diversity program that includes accountability, mentoring, and appropriate networks.
Victoria Pynchon , "Unilever Aims for 55% Women in Senior Management by 2015", Forbes, August 30, 2012, © Forbes.com LLC™
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Big Food Companies In U.K. Benefit From British Government R&D Funding

August 26, 2012: 12:00 AM EST
British government research councils have awarded nearly £3 million of public money to large food manufacturers to help them find ways to make their products more nutritious, the Telegraph newspaper reports. Companies who have received the money – including PepsiCo, Unilever, Wrigley’s, and several British firms – are working with university scientists to develop new food production technologies and ingredients. The companies already benefit from considerable tax relief, and critics wonder whether taxpayer funds should be awarded to companies to boost the nutritional value of their foods. That, they say, should be the companies’ job.
Richard Gray, "Junk food companies paid by taxpayer to develop healthier products", The Telegraph , August 26, 2012, © Telegraph Media Group Limited
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Breakfast Cereals Get Tweaked As Competition For Global Breakfast Market Intensifies

August 20, 2012: 12:00 AM EST
As big cereal marketers battle to get their products on the world’s breakfast tables, they are meeting serious competition from traditional local breakfast foods. In China, for example, breakfast consists of a watery rice gruel known as congee. Two popular grain-based breakfast cereals in India are poha and upma. Also, companies find that locals who buy Western breakfast cereals often eat them in a very different way. In Spain, people dump All-Bran cereal into their coffee. All of this means PepsiCo, Kellogg, General Mills, etc., have had to adapt to local customs. PepsiCo sells a quick-cooked brand of congee in China that contains oats. In India it has added oats to its versions of poha and upma. 
E.J. Schultz , "Cereal Marketers Race for Global Bowl Domination", Advertising Age, August 20, 2012, © Crain Communications
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Church & Dwight Acquires Gummy Vitamin Maker Avid Health

August 20, 2012: 12:00 AM EST
Church & Dwight Co., Inc., which markets a variety of products under the Arm & Hammer brand, announced it will acquire Avid Health, Inc., a maker of gummy form vitamins and supplements. Avid’s net sales for the year ended on June 30, 2012 were about $230 million. The company’s major brands are VITAFUSION, an adult gummy form vitamin, and L’IL CRITTERS, a children’s gummy form vitamin. The $650 million cash deal is expected to close early in the fourth quarter.
"Church & Dwight to Acquire Avid Health, Inc. for $650 Million", News release, Church & Dwight, August 20, 2012, © Church & Dwight Co., Inc.
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