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3D Viewer, Smartphone App Show How Nescafé Is Helping Coffee Farmers

September 29, 2015: 12:00 AM EST
Nescafé has launched an app that turns an Android or iPhone smartphone into a 3D virtual reality viewer with the help of a cardboard headset. Once the Nescafé 360˚ app is downloaded, the smartphone is inserted into a Google Cardboard viewer equipped with two lenses for stereoscopic viewing. The app then transports the user to Brazil’s coffee fields where three 3D videos show how the company is helping coffee farmers “achieve better quality coffee, higher yields and an increased income.” The app was launched in late September to coincide with International Coffee Day. About 10,000 viewers were expected to be distributed.
"Nescafé teams up with Google to offer first virtual reality coffee experience", News release, Nestlé, September 29, 2015
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