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New White House Program Pairs Chefs With Schools To Improve Student Nutrition

June 4, 2010: 09:47 PM EST
First Lady Michelle Obama has launched the “Chefs Move to Schools” program, a nationwide initiative to involve chefs in improving the nutrition of school lunch menus. The program, led by the U.S. Department of Agriculture, pairs chefs with participating schools in their communities to create healthy meals that meet dietary guidelines and budgets. Another goal is to teach young people about nutrition and making balanced, healthy choices. ConAgra Foods sous chef Evan Brockman joined other chefs at the White House to inaugurate the program. "By helping schools create healthier menus and programs that give children the tools they need for lifelong healthy habits, I believe chefs like me can make a real difference," Brockman said.
"ConAgra Foods Chef Volunteers for the First Lady's "Chefs Move to Schools" Initiative ", ConAgra, June 04, 2010, © ConAgra Foods, Inc
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ConAgra
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United States of America

Despite Recession And Search For Bargains, Shoppers Still Think Green When Shopping

June 3, 2010: 08:28 AM EST
Although many grocery shoppers in the U.K. turned away from “green” and organic foods during the recession – sales dipped 9.7 percent in 2009 – market research indicates that consumers still think green as they wander the supermarket aisles, and sales are beginning to perk up. Research by a British retailer found that the down economy did not really change people’s attitudes toward environmental issues. Half of 2,000 people interviewed said they would do more to protect the environment if it were easier to do so. Grocery analyst firm IGD found that people still believe the provenance of food is important and more and more people want locally produced food and fairtrade products. The key for companies is to work with consumers on finding ways to save money by buying green.
Elizabeth Rigby, "Consumers: Green issues are still a concern for food buyers", Financial Times, June 03, 2010, © The Financial Times Ltd.
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Coca-Cola Company
PepsiCo
Unilever
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Europe
United Kingdom

Food Companies Find Clever Ways To Circumvent Their In-School Ad Principles

June 3, 2010: 08:12 AM EST
Some food companies are cleverly sidestepping their own guidelines for marketing to children, according to writer Melanie Warner. She points to Kraft, for example, which has been running an ad on YouTube that shows kids on a field trip duped in a hoax involving Lunchables and aliens seemingly protected by the government. The issue, according to Warner, is that Kraft has implemented principles for advertising to children that get rid of “all in-school marketing.” “The operative, loophole-creating word here is probably ‘in,’” she notes. The promotion is “for schools, but not actually IN them.” Another example is Pepsi. The company has a program that lures kids to a Pepsi soda Web site under the guise of a community giving program, Warner says.
Melanie Warner , "Kraft's Alien Ad: How to Market to Schools When You Don't, Um, Do In-School Marketing", BNET, June 03, 2010, © CBS Interactive Inc
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Kraft Foods
PepsiCo
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Unilever Debuts Margarine Made With Cholesterol-Lowering Plant Sterols

June 1, 2010: 05:35 PM EST
Unilever Canada has launched a reduced-calorie margarine made with plant sterols that have a cholesterol-lowering effect. According to the company, plant sterols, which occur naturally in vegetable oils, nuts, grain products, fruits and vegetables, lower cholesterol by partly blocking its absorption in the intestines. “More than 180 clinical studies have proven that the plant sterol ingredient in Becel pro.activ significantly lowers cholesterol,” the company says, “up to 15 per cent starting within three weeks when combined with a move to a healthy diet.” A Unilver scientist says that the two grams of plant sterols provided in five teaspoons of Becel pro.active are equivalent to the amount found in 425 tomatoes or 70 slices of whole grain bread. The new margarine is available in Canada.
"Becel Launches First Food Fortified with Plant Sterols in Canada", Canada News Wire, June 01, 2010, © CNW Group Ltd.
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Unilever
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Food Industry Battles Health Experts, Government, Over Salt Reduction

May 29, 2010: 06:24 PM EST
Hardly anyone disputes the fact that hypertension is a serious health problem in the U.S. But while federal government and other health experts advocate cutting sodium content of processed foods to save billions of dollars in health care costs, and thousands of lives each year, the food industry urges Americans to simply eat less. According to critics, food companies worry that replacing the flavor lost by reducing the levels of relatively cheap salt in foods would cut profits. So the industry is working behind the scenes to make sure its take on the problem is heard by the federal committee set up to make recommendations on salt and other nutrient content issues. Kellogg warned the panel that lower salt guidelines were “incompatible with a palatable diet.”
Jim Wilson, "The Hard Sell on Salt ", The New York Times , May 29, 2010, © The New York Times Company
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Campbell's
ConAgra
Kellogg
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Candy Companies Say Their Products Are Getting Healthier

May 28, 2010: 05:38 AM EST
Candy makers don’t believe they are contributing much to America’s obesity problem. Candy, after all, accounts for only two percent of the daily American diet. Nevertheless, they are responding to consumer and governmental pressure to fight obesity. At a recent candy expo, many companies touted the healthful aspects of their products, such as nutritious ingredients, reduced portion sizes and lower calorie levels. And Mars, Hershey and Nestle USA joined a coalition that has promised to trim 1.5 trillion calories from products by the end of 2015. But critics are skeptical, noting that confectioners have always said their candy bars are healthy because they contain peanuts or milk. "A candy bar is typically a lot of calories and not a lot of nutrition," a consumer advocate said. "That's really the bottom line."
P.J. Huffstutter, "Healthful sweets: Treats of the future?", Los Angeles Times, May 28, 2010, © The Los Angeles Times
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Nestle
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Consumers Offered More Exotic Yogurt Varieties In Steadily Growing Market

May 27, 2010: 06:41 PM EST
The variety of yogurts and different cultures available in the market is growing rapidly, contributing to a steady growth in sales. Despite a sluggish 2009, yogurt sales grew 32 percent over the past five years, and topped $4 billion, market researcher Mintel reported. New varieties of yogurt are very different from what Americans are used to. They include Greek-style strained yogurts, drinkable kefir, and nutrient-dense Icelandic yogurts whose tartness can be shocking to consumers used to the sweetness of traditional yogurts. Some of the new yogurts are expensive, thanks to the use of organic milk and other ingredients. Siggi's, for example, comes in seven non-fat flavors and costs $2.50 for a 6-ounce carton. Mainstream brands, even some organic varieties, typically sell for under a buck.
Michelle Locke, "Yogurt lovers getting more choices", MSNBC, May 27, 2010, © msnbc.com
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Australian Dairy Provider MG To Invest $90 Million Dollars Constructing Factory In China

May 27, 2010: 05:51 PM EST

Australian company Murray Gouldburn, the world’s second largest diary manufacturer and also the main supplier of many of China’s raw diary materials, launched a charitable event in Beijing while at the same time announcing the investment of 90 million dollars in its plants in Qingdao, China. The money will be used for the construction of a second factory in Qingdao, the company also plans to enter large markets in Beijing and Shanghai beginning in the second half of this year. 

XiaoHong Hu, "迈高(MG)增资9000万美元在华建厂", China Food Network, May 27, 2010
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US Data Shows New Food Product Introductions Declined In 2009, Private Label Gains

May 24, 2010: 03:29 AM EST
After a 23% increase in new product introductions for the US between 2006 and 2008, Mintel International Group reported a 20% drop in 2009. The decline in brand new products is driven by SKU reductions on the part of retailers and a decline in new product launches from smaller manufacturers. Notably, while private label launches also fell last year, they did so at a slower rate than those for brands. Mintel highlighted PL’s increasing share of new food products, which has jumped from 16.6% in 2006 to 24.7% in 2009. Lynn Dornblaser, director, CPG Trend Insight, Mintel International Group, points to PL’s growing power: “There's less loyalty to brands, because benefit loyalty is replacing brand loyalty. Consumers want their needs met. If PL can respond, consumers are less likely to go back to brands.”
DAVID ORGEL Editor-in-Chief david.orgel@penton.com , "How Private Label Gains in New Products Contest", Supermarket News, May 24, 2010, © Penton Media, Inc.
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Retailers & Private Label
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Danone Wins Its Yogurt Trademark Infringement Case Against Glanbia

May 20, 2010: 07:27 PM EST
Danone has won its trademark infringement case against Irish dairy firm Glanbia. In the case, Danone contended that Glanbia’s ‘Yoplait Essence’ brand name for its yogurt products infringed on its Irish trademark for ‘Essensis’. Glanbia made a counterclaim and sought to have Danone’s ‘Essensis’ mark revoked on the grounds that in the five years since Danone had registered the trademark it had not put it to genuine use in Ireland. A Dublin High Court sided with Danone on this counterclaim in 2007, but the Irish Supreme Court has now upheld Danone’s case and overturned the High Court’s earlier ruling saying it had an ‘unduly narrow’ application of trademark use principles.
"Danone wins legal battle with Glanbia", Belfast Telegraph, May 20, 2010, © belfasttelegraph.co.uk
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Danone
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Savory Snack Companies Overcome Technical Challenges To Create Healthier Products

May 20, 2010: 05:48 AM EST
With consumers clamoring for savory snacks that are a little exotic, tasty and healthier, food companies have revved up their innovation engines to deliver products that meet all three criteria. But adding functional ingredients to create healthier extensions of product lines, or to create new products, while maintaining taste and texture is no easy task. Several companies, however, seem up to the challenge. The Sensible Portions chips and cracker line from World Gourmet Products, for example, includes "better-for-you" options made with whole grains, soy protein, vitamins, iron and fiber, but no trans fats. Bean Brand Foods’s omega-3-rich Beanito chips are made from pinto or black beans mixed with whole grain rice and flax seeds. And Corazonas Foods is offering "heart-healthy snacks" like its lower-fat potato chip made with plant sterols.
Mark Anthony, Ph. D., Technical Editor, "How to Build A Healthier Savory Snack", Food Processing, May 20, 2010, © Food Processing
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Kraft Foods
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Slovenia

Popularity of “Greek” Yogurt Grows Steadily, Capturing Significant Market Share

May 19, 2010: 04:10 AM EST
Greek yogurt, whose main distinguishing characteristic is its thicker texture, has grown steadily in popularity since its introduction to the American market by Greek company Fage 12 years ago. It now comprises 10 percent of all yogurt sales, according to IRI market research. Fage started by selling its brand in gourmet grocery stores. Whole Foods began selling it in 2003, and big grocery chains like Safeway now offer it. Whole Foods now offers a dozen Greek yogurt brands, and American yogurt companies Dannon and Yoplait have launched their own versions. The odd thing about the phenomenon is that there’s nothing particularly “Greek” about Greek yogurt. "The name 'Greek yogurt' is kind of like 'Brazil nut,' " says a yogurt company executive. "It's just an American marketing term."
Anna Tong, "For yogurt fans, Greek is the word", The Sacramento Bee, May 19, 2010, © The Sacramento Bee
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Danone
General Mills
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Pledge By Food Industry To Trim Calories From Products Has Two Big Flaws

May 19, 2010: 03:58 AM EST
The recent pledge by big food companies to trim 1.5 trillion calories from products by 2015 may keep the regulatory wolf at bay, but it isn't going to make Americans healthier or slimmer, writes Melanie Warner. One problem is that cutting calories in a food does not necessarily make it healthier. “Just because you’re eating a Pop-Tart that now has fewer calories doesn’t mean that it’s better for you.” It still lacks essential nutrients. Another problem is that big restaurant companies did not join the initiative, and they are much bigger contributors to the obesity problem than food companies. Americans, after all, spend half of their food dollars at restaurants, especially the fast-food variety. Without participation by the restaurant industry, efforts to fight obesity “are going to fall flat.”
Melanie Warner, "Food Industry's Calorie Reduction Pledge: Smart Marketing, but Dumb Nutrition", BNET, May 19, 2010, © CBS Interactive Inc.
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General Mills
Kellogg
Kraft Foods
PepsiCo
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Probiotic Drink Cuts Infection Rates In Clinical Trial Among Young Schoolchildren

May 19, 2010: 05:16 AM EST
A clinical trial involving 638 healthy schoolchildren, ages three to six, found 19 percent fewer incidences of common infections among kids who consumed the yogurt-like drink DanActive (containing the probiotic strain Lactobacillus casei DN-114 001) each day for 90 consecutive days, compared to those fed a placebo without a probiotic. The DanActive drinkers had 24 percent fewer gastrointestinal infections, and 18 percent fewer upper respiratory tract infections. “Children in school or daycare are especially susceptible to these illnesses,” said one of the researchers, who acknowledged some “mixed results.” “We did find some differences in infection rates, but this did not translate to fewer missed school days or a change in daily activity.”
D Merenstein, M Murphy, et al. , "Use of a fermented dairy probiotic drink containing Lactobacillus casei (DN-114 001) to decrease the rate of illness in kids: the DRINK study A patient-oriented, double-blind, cluster-randomized, placebo-controlled, clinical trial*", European Journal of Clinical Nutrition, May 19, 2010, © Nature Publishing Group, a division of Macmillan Publishers Limited.
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Danone
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Kraft Foods Extends Novel Ingredients Collaboration With Medisyn Technologies

May 18, 2010: 09:07 PM EST
Kraft Foods and Medisyn Technologies, a developer and manufacturer of novel pharmaceuticals and nutraceuticals, have extended their collaboration agreement aimed at identifying and developing new food ingredients. The deal is in line with Kraft’s strategy to work more with other organizations as part of its innovation effort, and it expands the scope of the collaboration beyond just health and wellness to food quality, safety and performance.
"Kraft Foods and Medisyn Technologies Expand Collaboration to Discover New Ingredients", Medisyn Technologies, May 18, 2010, © Medisyn Technologies, Inc.
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Kraft Foods
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Company Says New “Bio-Beverages” Support Immune System, Detoxify, Resist Inflammation

May 18, 2010: 08:52 PM EST
Our World Network, Inc., has unveiled two “bio-beverages” containing the juices of seven kinds of berries and three types of sea vegetables. YouthJuice and YouthJuice Restor are functional foods that provide antioxidants, resveratrol, ellagitannins, fucoidans, and Vitamin D3 to support the immune system, eliminate toxins, and resist harmful free radicals and inflammation. The company says the beverages were developed from research funded by a Canadian government grant. Each 25-ounce bottle is derived from seven pounds of elderberries, red raspberries, blueberries, blackberries, boysenberries, blackcurrants, cranberries, kombu fucoidan, bladderwrack and sea Lettuce. The beverages also contain 18 vitamins and minerals that support healthy immune function.
"Drinkable Functional Foods Provide Extraordinary Antioxidant Benefits", PR Newswire , May 18, 2010, © PR Newswire Association LLC
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Monsanto’s Healthier Soybean Oil Steadily Clearing Regulatory Hurdles

May 18, 2010: 08:52 PM EST
Calling it “an important regulatory milestone,” Monsanto Company announced that the U.S. FDA has issued a response letter to a Generally Recognized as Safe (GRAS) notification that supports the use of oil from the company’s Vistive Gold soybeans in the development of healthier snack and other foods. The company is working its way through the regulatory process, having submitted paperwork to the USDA, FDA, and agencies around the world. According to the company, Vistive Gold oil is more stable for frying, snack food production and baking applications, has lower levels of saturated fat and no trans fats.
"Improved Soybean Oil Achieves Milestone That Will Advance Development of Foods With Reduced Saturated Fat and No Trans Fats", PRNewswire-FirstCall, May 18, 2010, © Monsanto Company
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Danone To Enter Australia’s $1 Billion Yogurt Market

May 18, 2010: 07:40 AM EST
French food maker Danone has reached an agreement with local dairy products company Murray Goulburn in a bid to penetrate the Australian market. The venture will allow Danone to produce and sell milk products like yogurt, yogurt desserts and drinks in Australia starting next year. Danone has not indicated what brands it will launch but commentators believe its Actimel and Activia brands could be contenders against Fonterra’s Ski and Parmalat’s Pauls, which both hold strong positions. Industry data showed the Australian yogurt market is worth close to $1 billion.
"Danone to go head-to-head with Fonterra and Parmalat", AFN, May 18, 2010, © Australian Food News
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Danone
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BPA Present In 92 Percent Of Canned Food, Report Seeks Ban

May 18, 2010: 06:55 AM EST
The Center for Health, Environment & Justice in New York City found that BPA (Bisphenol A) was present in 92% of the canned food products it tested. The report’s authors are seeking a ban on BPA in all food packaging from the FDA, which has maintained BPA’s safety while recently pledging $30 million for further research. While studies have linked BPA to widespread reproductive and developmental harm, representatives for the canned food industry point to the major preventative impact BPA-based packaging has had on the spread of food-borne illnesses. Alternative packaging is being adopted by companies. The General Mills subsidiary, Muir Glen, for example, plans to remove BPA from its canned tomato cans. Still, concerns exist about the health impacts of BPA alternatives.
Steven Reinberg, HealthDay Reporter, "BPA in Cans Poses Health Threat, Report Claims", MSN, May 18, 2010, © HealthDay
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General Mills
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Nestle To Probe Environmental Destruction Claims Against Palm Oil Suppliers

May 17, 2010: 09:05 PM EST
Nestle is to investigate allegations that its palm oil suppliers are involved in environmentally damaging practices. The Swiss-based firm said it will work with the non-profit organization, The Forest Trust, to look for evidence of rainforest and wildlife destruction by its palm oil providers, as Greenpeace alleges. The Forest Trust helps curb illegal logging by tracing consumer products to their source. Nestle, which plans to tap only environment-friendly palm oil sources from 2015, suspended palm oil purchases from Indonesia's Sinar Mas following Greenpeace claims of unsustainable practices. The company buys 320,000 tons of palm oil annually, about 0.7 percent of world production.
"FACTBOX-Nestle, "eco-friendly" palm oil and Kit Kat", Reuters, May 17, 2010, © Thomson Reuters
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Nestle
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Indonesia
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New Hunt's Recipe Contains No High Fructose Corn Syrup

May 17, 2010: 08:37 PM EST
ConAgra Foods Inc. will stop using high fructose corn syrup in Hunt's ketchup in response to consumer concerns about the ingredient’s contribution to obesity, although some experts believe it is no more fattening than sugar. It is also cheaper than sugar. The move follows PepsiCo’s decision to replace high-fructose corn syrup with cane sugar in its Gatorade sports drink. The reformulated product will be available from mid-May 2010, at the same price.
"High-fructose corn syrup cut from Hunt's recipe", The Associated Press, May 17, 2010, © The Associated Press
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ConAgra
PepsiCo
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Dismal Growth Prospects May Force Change At Campbell Soup

May 17, 2010: 06:53 PM EST
Facing pressure from price sensitive consumers and falling commodity costs, Campbell Soup, in common with other food companies, has struggled to raise prices in recent years. Analysts anticipate Campbell Soup will increase its sales by just 2% for fiscal 2010 and 3% by 2011, far below its 6% average growth rate in the past four years. Of critical concern are declines in its domestic soup business. The company looks to be making aggressive moves to boost sales and cut costs but valuation gaps with its peers may force the Campbell family, which still owns about 50% of the stock, to look at strategic options.
JOHN JANNARONE, "Change Stirring at Campbell Soup", Wall Street Journal, May 17, 2010, © Dow Jones & Company, Inc.
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Campbell's
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Nestlé Condemns Rainforest Destruction; Pledges 100% Sustainable Palm Oil By 2015

May 17, 2010: 12:41 AM EST
In a press release Nestlé condemned the destruction of the tropical rainforest due to palm oil production, saying that it “views destruction of tropical rainforests and peatlands as one of the most serious environmental issues facing us today.” Nestlé, which is a member of the Round Table on Sustainable Palm Oil called for an end to the destruction and is talking with several NGOs to find solutions to this problem. The company has already stopped purchasing from Sinar Mas – which has acknowledged their role in deforestation – and they are also undertaking an audit of Sinar Mas to address the allegations made against them by Greenpeace for their mistakes. Nestle is also partnering with The Forest Trust to define requirements to guide their procurement procedures to help them achieve sustainability.
"Statement on deforestation and palm oil", Nestle, May 17, 2010, © Nestle
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Chocolate Is Firmly On The Minds Of British Women

May 14, 2010: 08:49 PM EST
A significant percentage of women in the U.K. are obsessed with chocolate, according to new research from Kellogg. Fully a fifth of British women surveyed by the cereal maker prefer chocolate to sex, while 25 percent would pass up wine or expensive perfume to keep their chocolate bonbons. Women often turn to chocolate for solace after a rough day at work or after a spat with a loved one, or because of hormonal discomfort. About 2.3 million women admitted eating chocolate more than three times a day. But 70 percent of those admitted feeling guilty afterwards for health or weight reasons. Others said they used chocolate as a reward for healthy eating or exercise. But 40 percent admitted that chocolate is the only thing that cheers them up.
"Kellogg’s reveal what women want - chocolate", WebWire, May 14, 2010, © WebWire
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Lower Sodium Heinz Ketchup Makes A Quiet Debut In Six Cities This Summer

May 13, 2010: 08:59 PM EST
Risking the possibility of angering die-hard fans of its flagship product, H.J. Heinz Co. is cutting the sodium content of its ketchup in an effort to make the product healthier. The newly reformulated ketchup, which apparently tested well among consumers in its hometown of Pittsburgh, Pa., will begin appearing on grocery store shelves in six cities this summer, without a lot of noisy fanfare. According to the company, the new version will be the lowest sodium ketchup on the U.S. market at 160 mg, 15 percent less then the old version. The company also offers organic, reduced sugar and no-salt-added ketchups, and is working on a version, dubbed Simply Heinz, that contains sugar instead of high fructose corn syrup.
Teresa F. Lindeman, "Ketchup shake-up: Heinz cuts salt in new recipe", Pittsburgh Post-Gazette, May 13, 2010, © PG Publishing Co., Inc.
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USDA Expects Sugar Stockpiles To Drop To 53-Year Low Next Year

May 11, 2010: 09:51 PM EST
The US Government expects the country’s sugar stockpiles will next season drop to a 53-year low relative to consumption, even though production should be over 4 percent higher than this season. The Department of Agriculture forecasts output of 8.17 million short tons for the year ending September 2011, when it expects stockpiles to fall to 7.9 percent of total demand. Food industry groups have warned that low stocks will push up raw material prices. In April, the USDA said it would increase its raw sugar import quota this year to 1.43 million tons, but analysts estimate another 0.8 million tons is needed. The USDA believes demand next year will be unchanged from the forecast 10.5 million short tons this season.
Yi Tian and Alan Bjerga, "U.S. Sugar Supply to Tighten, Production May Rise (Update1)", BUSINESSWEEK, May 11, 2010, © BLOOMBERG L.P.
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General Mills
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Roquette Introduces Pea Protein Product That Avoids Odor, Flavor Problems

May 4, 2010: 08:16 PM EST
French starch processing company Roquette says it has overcome a major drawback to the use of pea proteins in vegetable-derived products for high-protein dairy, dietary and sports food applications: odor and flavor. The company’s Nutralys S85F product, which is 85 percent pea protein, overcomes taste and odor problems, offering more neutral sensory notes than other pea proteins, thanks to a special technology. The company says the result is that more of the product can be used in food formulations. Nutralys is non-GMO, nutritious, easily digestible and comes from a reliable, traced source, the company says. Laboratoire PYC has developed a meal replacement recipe in which 100 percent of the milk protein usually used was replaced by Nutralys S85F. The result, according to Roquette, was “outstanding.”
"Roquette Succeeds in Optimising Pea Protein Product", Nutrition Horizon, May 04, 2010, © CNS Media BV
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Concern Over Heart Healthy Eating Increases With Age, Survey Finds

May 4, 2010: 05:08 PM EST
Nearly 60 percent of respondents to an online survey of 5,000 “health-minded American women” sponsored by the Kashi breakfast cereals company, a subsidiary of Kellogg, said they were very concerned about their heart health, and 77 percent said they knew they were at risk for heart disease. However, 41 percent of those polled have not talked to their doctor about what they might do to prevent heart disease, and 73 percent have not talked to their family about hereditary factors. Older women were more conscious of heart-healthy foods than younger women, the survey found: 49 percent of respondents 55 years old and over always look for foods that support heart health compared to 32 percent who are under the age of 55.
"Kashi Company Announces New Findings on Heart Health Awareness", PR Newswire, May 04, 2010, © PR Newswire Association LLC
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Women Are Turning To Nutraceuticals To Fend Off Unwelcome Physical Conditions

May 3, 2010: 11:21 PM EST
The nutraceutical industry knows that health- and nutrition-conscious women represent a major market opportunity. Beyond good diet and exercise, women are looking for guilt-free, convenient ways to prevent disease and ward off unwanted physical conditions and are willing to spend a lot of money to get them. One nutraceutical superstar enjoying eye-popping marketing success is omega 3 fatty acids for heart health and obesity prevention. In 2009 sales topped $1 billion, thanks to widely-publicized scientific findings. With bone health a serious concern among women, especially during menopause, scientific evidence is pointing women toward vitamin D, calcium, vitamin K and genistein supplements. Opportunities also exist for herbal remedies that target PMS and menopausal symptoms such as mood swing and depression, or that promise to replenish the antioxidant supply in the skin.
Sean Moloughney, "Adding a Woman’s Touch to Wellness", Nutraceuticals World, May 03, 2010, © Rodman Publishing
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Nestle
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Nutrition Advocates Await Overhaul Of U.S. Food Labeling Rules

May 2, 2010: 11:02 PM EST
Efforts are under way among U.S. food regulators to ensure that food labeling no longer leaves consumers more confused than informed. Although strict rules are in place to prevent food companies from lying about health benefits or nutritional content, consumer advocates say carefully worded labels that follow the letter of the law still often mislead, confuse and distract consumers more often than not. Food labels, for example, promise “0 Trans Fats” without mentioning the high total fat content. The Obama administration has been tougher on food companies so far, cracking down on labeling violators with warning letters. Nutritionists and others, meanwhile, hope that an expected FDA overhaul of food labeling rules will ensure that shoppers get the truthful, helpful nutrition information needed to make healthier choices.
Adi Narayan , "Building a Better Label", Time.com, May 02, 2010, © Time Inc
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General Mills
Nestle
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Kraft And Coca-Cola Look To Next Generation Of Vending Machines

May 1, 2010: 10:38 PM EST
Kraft and Coca-Cola recently unveiled their latest vending machines at the National Automatic Merchandising Association show. This new generation are highly interactive, with touchscreen displays that highlight the products and allow users to view product information with a swipe of the hand or make the image flip around. The machines are scheduled to be released this winter.
Christopher Borrelli, "Kraft, Coke move to iVend", Chicago Tribune, May 01, 2010, © Chicago Tribune
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Coca-Cola Company
Kraft Foods
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High-Fructose Corn Syrup Faces An Uphill PR Battle

April 30, 2010: 09:47 PM EST
One by one, food manufacturers are giving in to public relations pressure and social media-based activism that has demonized high-fructose corn syrup. Hoping for a sales boost, they are replacing the HFCS with more expensive sugar and absorbing the increased cost, despite scientific evidence that sugar is really no better for you. U.S. sales of HFCS have fallen (nine percent in 2009) and the downhill slide is expected to continue. The trade association representing HFCS makers has spent millions for six years to defend corn syrup’s image, but so far to no avail: market research finds that 53 percent of Americans worry that HFCS may be harmful. That bodes ill for the corn refiners. According to one supermarket expert, the chances of reversing public sentiment are “exactly zero.”
MELANIE WARNER, "For Corn Syrup, the Sweet Talk Gets Harder", NY Times, April 30, 2010, © The New York Times Company
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ConAgra
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PepsiCo
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EFSA Continues Scrutiny Of EU Health Product Claims

April 29, 2010: 10:15 PM EST
Major changes in EU laws and regulations have affected the food industry, and more are on the way, according to a Euromonitor International briefing. The process began with “extremely protracted” new rules on nutrition and health claims and fortification in 2007. New organic legislation followed in 2009. The next several years will see an overhaul of general food labeling legislation that will have a significant impact on all food manufacturers. The European Food Standards Authority in October 2009 rejected more than two thirds of generic health claims submitted under the regulation. The biggest surprise was the rejection of 170 clinically-studied probiotic strains because they were not sufficiently characterized. Next on the EFSA’s agenda are long overdue nutrient profiles and a website listing of approved and rejected health claims.
Ewa Hudson, Head of Health & Wellness Research, Euromonitor International, "EFSA Dictates New Directions for EU Health Products", Nutraceuticals World, April 29, 2010, © Rodman Publishing
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Unilever
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Phosphates May Play Role In Mammalian Aging Process - Study

April 23, 2010: 10:23 PM EST
Research involving genetically engineered mice by Japanese and American scientists suggests that phosphate levels in the mammalian body may play a role play in the aging process. Phosphates are chemicals that add a tangy taste to carbonated beverages. The scientists tested the effect of genetically removing a phosphate transporter in the kidneys of mice engineered to age prematurely. With reduced phosphate levels in their bodies, the mice showed no signs of premature aging: they remained fertile, for example, and showed less skeletal and muscle wasting. When the mice were subsequently fed a high-phosphate diet, they began to show symptoms of aging. The researchers concluded that their “dietary and genetic manipulation” showed that phosphate toxicity accelerated the aging process in the mice. The researchers did not, however, blame aging in humans on phosphate consumption.
Mutsuko Ohnishi and M. Shawkat Razzaque , "Dietary and genetic evidence for phosphate toxicity accelerating mammalian aging ", The FASEB Journal, April 23, 2010, © The Federation of American Societies for Experimental Biology.
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Skeptics Ponder Food Industry’s Commitment To Conquering Global Obesity

April 23, 2010: 11:53 PM EST
Though the food industry says it’s committed to reducing obesity and improving global health and nutrition, skeptics wonder about the depth of the commitment. “Big Food,” they say, is a major contributor to the world’s so-called “over-nutrition” problem, sometimes referred to as “eating too much junk food.” Can the food industry really be counted on to follow a course of action that might end up hurting its own sales and profitability? Experts argue that, despite some visionary executives and corporate cultures, there’s little evidence that Big Food is “becoming even a small part of the public health solution – rather than just a large part of the problem.” And relying on it to address the global obesity problem unilaterally is like basing global warming solutions on “the goodwill of the automobile industry.”
MARK BITTMAN, "Can Big Food Fight Fat?", New York Times, April 23, 2010, © The New York Times Company
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Probiotic And High-Fiber Foods Show Steady Growth Globally

April 22, 2010: 04:04 AM EST
Consumer interest in foods that claim to promote digestive health continues to rise globally, especially in Europe, Australia, Japan and the U.S., where sales and new product launches of high-fiber and probiotic dairy products have been strong, despite a weakened world economy, confusion among consumers about the availability and benefits of digestive health foods, and uncertainties surrounding the legal status of product claims in Europe. U.S. awareness of digestive health foods has grown steadily in the last five years, thanks to innovation in the dairy sector. Dannon’s Activia yogurt, for example, was repositioned as a digestion regulation product that uses the Bifidus actiregularis cultures. Innova Market Insights credits the success of the Activia brand for moving probiotics dairy products into the mainstream yogurt market.
"New Products for Gut Health Still Show Steady Growth", Nutraceuticals World, April 22, 2010, © Rodman Publishing
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Danone
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Food Companies Replacing HFCS With Sugar, But Still Search For A Tasty Zero-Calorie Sweetener

April 19, 2010: 11:49 PM EST
Food companies are reformulating many of their products, especially soft drinks, with refined cane sugar, eliminating high fructose corn syrup (HFCS) to satisfy health-conscious consumers who believe that HFSC is the culprit behind the U.S. obesity epidemic. Though scientists say corn syrup is no more harmful than sugar, it’s the perception among consumers that counts. In the meantime, companies like PepsiCo continue their search for a zero-calorie natural sweetener that tastes as good as sugar or corn syrup. Someday, CEO Indra Nooyi, who plans to boost sales of PepsiCo’s non-junk food products from $10 billion to $30 billion over ten years, predicts, "There will be a zero-calorie sweetener breakthrough."
Greg Burns , "Food-makers weigh sugar vs. corn syrup", Chicago Tribune, April 19, 2010, © Chicago Tribune
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Drinking Diet Sodas May Prevent Formation Of Kidney Stones

April 19, 2010: 07:13 PM EST
Kidney stone patients could benefit from drinking diet soda because the citrate and malate content in commonly consumed sodas may be sufficient to inhibit the growth of calcium stones, according to a U.S. study. Higher levels of alkalinity increases citraturia, which is a known factor for calcium stones. Malate in sodas, however, boosts the amount of alkali that is excreted. The researchers measured the citrate and malate content of 15 popular diet sodas and found that Diet Sunkist Orange contained the greatest amount of total alkali and Diet 7-Up had the greatest amount of citrate as alkali. A spokesman for the American Urological Association said patients should not substitute drinking diet soda for water, but “may benefit from moderate consumption" of sodas in addition to water.
Brian H. Eisnerab, John R. Asplinc, et al. , "Citrate, Malate and Alkali Content in Commonly Consumed Diet Sodas: Implications for Nephrolithiasis Treatment", The Journal of Urology, April 19, 2010, © Elsevier Inc.
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UK's Premier Foods Introduces Heart-Friendly Bread, First Approved By Heart UK

April 19, 2010: 04:33 AM EST
The UK's largest food maker, Premier Foods, is to start selling a new bread line aimed at helping consumers manage their cholesterol levels. Its newest product, Hovis Hearty Oats, is the first bread to be baked with 50% wheat flour and 50% oats, which can help maintain normal cholesterol. It contains beta-glucan, an ingredient which, if consumed regularly can help maintain normal cholesterol levels. The bread is the first to be approved by heart-health campaigners Heart UK. Premier Foods said it wants to promote bread for breakfast in the UK, where health-conscious consumers prefer cereals. According to Heart UK, 65 percent of the UK population has high cholesterol levels.
"Premier launches heart-healthy Hovis", AFN, April 19, 2010, © Australian Food News
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U.S.-Grown Garlic’s Fortunes May Be Rising In Face Of Chinese Market Dominance

April 19, 2010: 04:42 AM EST

Thanks to various factors, including a bout with disease and low Chinese import prices, sales of U.S.-grown garlic have dipped in recent years. China is now the leading world supplier, supplying two-thirds of the world’s crop (and half the garlic consumed in the U.S.) Though a 376 percent anti-dumping tariff has had little impact on Chinese garlic imports, recent news headlines featuring tainted Chinese products may encourage U.S. consumers to look more closely at Chinese garlic, which is not subject to the same quality and food safety regulations as American garlic. And the U.S. product may have another advantage over Chinese competitors. According to one U.S. producer, who cites recent scientific tests: “California-grown garlic is two to three times more flavorful than Chinese garlic, negating any perceived price difference.”

Justin Guibert, Contributing Editor, "The Dirt on Garlic", Food Product Design, April 19, 2010, © Virgo Publishing, LLC
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Kids Still At Risk From Junk Food Ads Shown On TV

April 19, 2010: 12:32 AM EST
According to consumer advocates, most food and entertainment companies either lack policies on marketing to children or the policies are inadequate. Sixteen major food and restaurant companies pledged in 2006 not to market foods to children under 12 if the foods did not meet their own nutritional standards. But, according to the Center for Science in the Public Interest, “nutritional standards” is a vague concept that varies from company to company and from mom to mom. It wouldn’t be a problem, one nutritionist said, if the companies were marketing broccoli. But they’re marketing “sugary cereals, fast food, snack foods and candy,” all of which contribute to childhood obesity. One study of children showed that each added hour of television viewing led to eating 167 added calories from junk foods advertised on TV.
JANE E. BRODY, "Risks for Youths Who Eat What They Watch", New York Times , April 19, 2010, © The New York Times Company
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Coca-Cola Company
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Growing Health-Awareness and Innovation Drives Yogurt Market Growth

April 16, 2010: 03:42 AM EST
A new report by US-based Global Industry Analysts estimates the world market for yogurt will exceed $67 billion by 2015, driven by rising consumer interest in functional and healthy foods and innovation delivering low-sugar, low-fat, anti-cholesterol and digestion-aiding products. The report, Yoghurt: A Global Strategic Business Report, claims yogurt is an ideal medium to deliver beneficial ingredients and companies are competing hard to differentiate themselves, with growing use of organic and natural ingredients, fruits, probiotics, and supplements such as Omega-3 EPA/DHA. Suppliers are also experimenting with different formats, such as drinkables and frozen yogurts; in the first quarter of 2010 there were a number of new launches by large companies suggesting innovation is set to continue.
"Yoghurt's future as a functional food assured", Scientist Live, April 16, 2010, © Setform Limited
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Danone
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Danone Stops Making Health Claims for Top Yoghurt Brands Activia, Actimel

April 15, 2010: 11:39 PM EST
Amid growing resistance Danone has stopped using health claims in marketing its Activia and Actimel yoghurt brands and has also withdrawn its request for European Food Safety Authority (EFSA) confirmation of those claims. Danone had been claiming that Activia, a fermented milk product with bifidus, aided the digestive system, and Actimel fermented milk drink enhanced the body's defenses against disease. An analyst said the withdrawal would adversely affect its business because the yoghurt brands represent up to 20 percent of Danone's sales. In February, EFSA said Danone's claim that the "immunofortis" ingredient in its baby foods can strengthen an infant's immune system lacked scientific basis. In 2009, the UK's Advertising Standards Authority upheld four false advertising complaints against Danone, while its US subsidiary paid $35 million to settle a similar lawsuit.
"Danone drops yoghurt health claims", AFP Via Yahoo News, April 15, 2010, © AFP
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Danisco Enters Expanded License Deal For Use of Two Fonterra Probiotic Strains

April 16, 2010: 03:52 AM EST
Danish food production company Danisco has signed another five-year licensing agreement for the use of the two probiotic strains, Howaru Bifido and Rhamnosus, developed by New Zealand dairy producer Fonterra Co-operative Group. The expanded licensing deal now allows Danisco to produce and market the two probiotic strains to customers worldwide for a variety of uses, particularly in food and beverage, and in therapeutic fields that will allow a broadened scope from clinical studies and health claims. Since it started licensing Fonterra-developed probiotics in 2001, Danisco has become a major probiotics player, with products that deliver digestive and immune health benefits and also developing new-end applications. In recent years applications for probiotics have moved beyond dairy to include fast-growing dietary supplements.
"Danisco and Fonterra expand probiotic cooperation", Danisco, April 16, 2010, © Danisco A/S Langebrogade 1DK-1001Copenhagen
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Hispanic Market A Major Growth Area For Food, Restaurant Companies

April 15, 2010: 03:31 AM EST
With food and restaurant sales declining among non-Hispanic consumers over the last four years, it’s not surprising that companies are looking to the Hispanic market as a growth engine, according to the marketing company Latinum Network. Sales from non-Hispanics slipped by $17.7 billion (2.4 percent) from 2004 to 2008, but sales from Hispanics soared 18 percent($14.8 billion). The increase is not accounted for just by population growth, either. Hispanics are spending a lot more, and that makes the market the only growth area for key food, beverage and restaurant segments, including crackers (sales up 12 percent among Hispanics) and candy and gum (up 8.2 percent). The trend doesn’t sit well with nutritionists concerned about obesity among Hispanics who, along with blacks, have a significantly higher incidence of obesity than whites.
Melanie Warner, "Why Food Companies Are Going Loco Over Hispanic Marketing", BNET, April 15, 2010, © CBS Interactive Inc
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Kraft Foods
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UK Organic Industry Eyes Rebound, Readies Major Campaign

April 14, 2010: 02:00 AM EST
Following a tough year in which organic sales in the UK fell nearly 13% in 2009, organic suppliers are seeing signs of a rebound. The Soil Association, a leading organic certification authority in the UK, claims some supermarket chains are increasing the organic lines they are stocking. The sector is also preparing for a major campaign that aims to convince the British public that organic foods are accessible to everyone and not only for the rich. The industry is seeking EU funding to assist with the campaign and is expecting a decision in around two months.
Dean Best, "Organic needs to get on message", just-auto.com, April 14, 2010, © just-auto.com
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Organic Food Trend Takes Root In UAE, Farm-To-Consumer Stores Emerging

April 14, 2010: 02:15 AM EST
Organic food has been gaining in popularity in the United Arab Emirates and recently a new innovation appeared with The Naswa Organic Farm that sells its produce through its own store. The farm produces 65 vegetables and herbs that are delivered each morning to the store and the small volumes mean goods are usually sold the same day. Local officials claim that organic standards in the UAE are more exacting than those in Europe and the farm was certified by the Ministry of Environment and Water after it has passed necessary inspection of its soil and produce.
Emmanuelle Landais, "UAE farm breaks new ground in marketing fresh produce", Gulf News, April 14, 2010, © Al Nisr Publishing LLC
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Retailers & Private Label
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Whole Grain Flour From Maize Delivers Flavor, Texture, Healthy Ingredients, Company Says

April 14, 2010: 01:51 AM EST
Baking companies looking for a cost-effective way to enhance the whole grain and fiber content of low moisture baked goods while preserving taste and texture may want to take a look at Hi-maize from National Starch Food Innovation. The company says the new product derived from maize works especially well in low moisture baking applications such as muffins, waffles, pizza, pasta, biscuits, cakes, cereals, artisanal bread and gluten-free products. The whole grain produces a mild taste and yellow color, according to the company, and delivers the protein, fiber, vitamins and minerals desired by health-conscious consumers. The company says Hi-maize flour contains 25 percent fiber, at least three times that of existing allergen-free whole grain alternatives. Produced through traditional high amylose maize breeding, the flour is available in medium and coarse varieties.
"National Starch Lunches Hi-Maize Wholegrain in Europe", Nutrition Horizon, April 14, 2010, © CNS Media BV
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ConAgra Expands Private Label Bar Capacity With Elan Acquisition

April 12, 2010: 10:57 PM EST
US packaged foods company ConAgra Foods Inc. has acquired Elan Nutrition, a developer and manufacturer of nutrition food bars in a bid to expand its private label enterprise. ConAgra said in press statement that the acquisition, from an affiliate of Sun Capital Partners Inc., will boost its capacity to formulate and make private label bars, which it currently manufactures at its Lakeville, Minnesota facility. The terms of the deal are confidential, but ConAgra disclosed that it intends to retain Elan’s workers.
The Associated Press, "ConAgra acquires snack bar maker Elan Nutrition", Forbes.com , April 12, 2010, © The Associated Press
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ConAgra
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Market For Low- And No-Sodium Foods, Beverages Surges

April 12, 2010: 02:16 AM EST
Low-sodium/salt and no sodium/salt foods and beverages have become a key 2010 food trend and a major segment of the food industry, representing $$22 billion, or three percent, of the total market, according to market research publisher Packaged Facts. The main reason for the trend is America’s consciousness of the healthy impact of cutting back on dietary salt (sodium chloride) and sodium and the increased availability of better tasting low-sodium/salt and no-sodium/salt products. The trend has spread beyond traditional niche markets (like over-55 adults) to health-conscious consumers. The movement has also caught the attention of foodservice operators, food manufacturers and retailers, many of whom now offer “low-sodium” shopping aisles. The key swaying factor for consumers? Palatability. The preferred strategy for manufacturers: gradual, rather than sudden, reduction of sodium content.
"Low- and No-Sodium Foods and Beverages Emerge as Major Culinary Trend", Marketwire, April 12, 2010, © Marketwire, Incorporated.
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