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A List Of One-Time Counter-Cultural Companies Now Owned – Ssshhh! – By Big Corporations

October 30, 2013: 12:00 AM EST
A lot of consumers think Burt’s Bees, a maker of natural personal care and skin care products, is a small homespun business toiling away in Durham, N.C. But it isn’t, and hasn’t been since 2007 when Clorox bought the company for nearly a billion dollars. Business Insider takes a look at more than a dozen of these once-small, counter-cultural companies selling “natural” products to a loyal following but are now operating, perhaps a little clandestinely, within large corporations. Included are Ben & Jerry’s ice cream (Unilever), Seeds of Change (Mars), Cascadian Farm (General Mills), Kashi (Kellogg), Boca Foods (Kraft), Lightlife Foods (ConAgra), Odwalla (Coca-Cola), Tom’s of Maine (Colgate-Palmolive), Body Shop (L’Oréal), Naked Juice (Pepsi), Dagoba Chocolate (Hershey’s), and Energy Brands (Coca-Cola).
Kim Bhasin and Patricia Laya , "13 Small 'Natural' Brands That Are Actually Owned By Giant Corporations", Business Insider , October 30, 2013, © Business Insider, Inc.
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