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Acquisition Could Give WhiteWave Leadership Of Plant-Based Foods Market

September 24, 2014: 12:00 AM EST
Market researcher Euromonitor has given its stamp of approval – “a sensible move” – to WhiteWave Foods’ acquisition of SO Delicious Dairy Free for $195 million. Colorado-based WhiteWave, launched when Danone spun off WhiteWave Alpro two years ago, holds a 13 percent market share in non-dairy milk alternatives with its Silk and Alpro brands. The acquisition of SO Delicious will expand WhiteWave’s presence in the health and wellness arena because health-conscious American consumers are very familiar with SO Delicious’s vegan, GMO-free plant-based foods. The acquisition creates an opportunity for WhiteWave to establish a lead in plant-based foods.
Diana Cowland, "WhiteWave’s Acquisition of SO Delicious Dairy Free Should Cement its Lead in Non-Dairy Milk Alternatives", Euromonitor International, September 24, 2014, © Euromonitor International
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