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Advertising Spend In Hong Kong Grows To Reach HK$3.3 Billion In February 2015

March 25, 2015: 12:00 AM EST
Local advertising spend in Hong Kong grew 17 percent to HK$3.3 billion in February 2015, compared with the same period in the previous year, according to admanGO. Data from the market research firm revealed the Chinese New Year helped drive the increase in advertising spend by local marketers. All media recorded year-on-year growth except for magazines, which suffered an 8 percent decline, and newspapers and radio, which posted 1 percent drop. TV advertising revenue grew 8 percent, while free newspapers and outdoor ads rose 12 percent. Ad spending on interactive media grew 46 percent, while spending on mobile platforms rose 80 percent.
Matt Eaton, "CNY drives $3.3bn surge in Hong Kong ad spend", Marketing-Interactive, March 25, 2015, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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