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Aldi Customers Using The Venmo Payment App Can Donate Meals To Needy

November 7, 2017: 12:00 AM EST
Discount grocery chain Aldi has partnered with the PayPal Venmo payment app to donate Thanksgiving meals to Feeding America. The meals are automatically donated every time a Venmo user adds a Turkey Hand Thanksgiving emoji on the payment screen. Feeding America annually provides meals to more than 46 million people through a network of 200 food banks and 60,000 food pantries and meal programs. Germany-based Aldi operates 1,700 stores in 35 U.S. states. [Image Credit: ©   Aldi]
Chantal Tode, Robert Williams, "Aldi Partners with Venmo for Emoji-Based Holiday Giving Campaign", Mobile Marketer, November 07, 2017, © Industry Dive
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