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Apartment-Based Cake Baker Transformed Herself Into A Social Media Star

May 30, 2017: 12:00 AM EST
A Manhattan cake baker no longer sells her apartment-made cakes to friends to make money. A much easier revenue-generating scheme allows her to create masterpieces in her kitchen, videotape the process, and share the edited results with fans on social media. She has 250,000+ followers, and her videos regularly generate hundreds of thousands of views. An Instagram celebrity, Chelsey White makes money basically selling the concept of cake, rather than the cake itself, with help from partners such as the Food Network and AwesomenessTV.
Polly Mosendz, "Bakers Are Cashing In on Instagram’s Cake Obsession", Bloomberg, May 30, 2017, © Bloomberg Finance L.P.
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