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Apple's Brand Value Shoots Up, Is Ranked Number 1, According To BrandZ Study

May 22, 2012: 02:37 AM EST
Apple is ranked number 1 brand for the second year, increasing 19 percent in value and is currently valued at $182.9 billion, according to the 2012 BrandZ Top 100 Most Valuable Global Brands report. IBM grabbed the second place, growing 15 percent in value to $115.9 billion, and overtaking Google, which fell to third place in the list and is currently worth $107.8 billion. Ahead of its IPO, Facebook's brand value grew 74 percent to $33.2 billion, moving up from number 35 to number 19. In 2006–2012, the total value of the BrandZ Top 100 increased 66 percent to $2.4 trillion, according to the study commissioned by Milward Brown Optimor.
"BrandZ Top 100 Most Valuable Brands Study 2012", WPP (Millward Brown), May 22, 2012, © WPP
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