As The Pandemic Grinds On, Coke Believes Even More Strongly in Innovation

June 16, 2020: 12:00 AM EST

Coca-Cola is committed to innovation as a growth engine, especially now during the coronavirus pandemic. By staying local, by reacting quickly to developments, by staying tuned to consumer needs, and by determining “what behaviors are short-term versus those that may stick” as the pandemic drags on, the company will be able to turn challenges into opportunities. An example is hygiene, a particular concern of consumers now. "Building touchless solutions in the away-from-home channel is a big opportunity we need to tap into,” says Coca-Cola CFO John Murphy. In Australia and New Zealand, for example, Coca-Cola vending machines have started to accept bitcoin to reduce the number of contacts consumers need with the machine. [Image Credit: © The Coca Cola Company]

Rachel Arthur , "What does innovation look like in a coronavirus era? Coca-Cola reveals its strategy", Beverage Daily, June 16, 2020, © William Reed Business Media Ltd

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As The Pandemic Grinds On, Coke Believes Even More Strongly in Innovation

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