We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

As The Pandemic Grinds On, Coke Believes Even More Strongly in Innovation

June 16, 2020: 12:00 AM EST
Coca-Cola is committed to innovation as a growth engine, especially now during the coronavirus pandemic. By staying local, by reacting quickly to developments, by staying tuned to consumer needs, and by determining “what behaviors are short-term versus those that may stick” as the pandemic drags on, the company will be able to turn challenges into opportunities. An example is hygiene, a particular concern of consumers now. "Building touchless solutions in the away-from-home channel is a big opportunity we need to tap into,” says Coca-Cola CFO John Murphy. In Australia and New Zealand, for example, Coca-Cola vending machines have started to accept bitcoin to reduce the number of contacts consumers need with the machine. [Image Credit: © The Coca Cola Company]
Rachel Arthur , "What does innovation look like in a coronavirus era? Coca-Cola reveals its strategy", Beverage Daily, June 16, 2020, © William Reed Business Media Ltd
Coca-Cola Company
North America
United States of America
Companies, Organizations
Developed by Yuri Ingultsov Software Lab.