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Asda Announces Campaign Promoting Own-Label Dairy Products Made With UK Milk

August 17, 2015: 12:00 AM EST
UK retailer Asda announced its “Made with British milk” campaign to promote British dairy products. To be launched as soon as possible, the campaign will promote Asda's private-label Cheddar and highlight its commitment to using only UK milk from Arla Foods. Asda announced the program after the meeting between the company's CEO and president Andy Clarke and Arla Foods director Jonathan Ovens.
Kevin White, "Asda launches new “made with British milk” labeling", The Grocer, August 17, 2015, © William Reed Business Media Ltd
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