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Australian Pizza Company Involves Customers In Marketing With Mobile App

November 3, 2014: 12:00 AM EST
Domino’s Pizza Enterprises in Australia – a multinational franchise of America’s Domino’s Pizza Inc. -- is experimenting with social media marketing using a mobile app that allows customers to design their own pies, market them, and even keep a slice of the sales, which can vary from $0.22 to $2.86. The campaign that involves the Pizza Mogul app appears to be a success. According to the company, thousands of customers have signed up. Whether it contributes to the bottom line won’t be known until financial results are released in February 2015.
Ross Kelly, "Domino’s Pizza crowdsources its menu", Market Watch, November 03, 2014, © MarketWatch, Inc.
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