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Bai Brands Launches Low-Cal Sodas

November 10, 2016: 12:00 AM EST
Beverage company Bai Brands, partly owned by Dr Pepper Snapple Group, has launched five carbonated drinks sweetened with low-calorie stevia and erythnitol. The new five-calorie beverages gibe nicely with the beverage industry trend – pushed by health advocates – of no- or low-calorie products. The Bai Black line includes traditional soda flavors like cola, root beer and citrus. Bai also makes teas, flavored and enhanced waters and fruit-flavored carbonated drinks. Carbonated soft drink consumption in the U.S. fell to a three-decade low in 2015 on a per-capita basis, as health-conscious consumers reject sugary beverages. It’s really a case of running away – not from sodas – but from sugar.
"Dr Pepper-Backed Bai Brands to Introduce Sugar-Free Sodas", Advertising Age, November 10, 2016, © Crain Communications
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