We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Big Advertisers Finally Warm Up To Mobile Platform

October 9, 2013: 12:00 AM EST
Advertisers have conquered their reluctance to spend money on mobile ads. Expenditures on mobile ads for everything from soap to salad dressing jumped by 66 percent in the first half of 2013, from $1.8 billion to $3 billion. Unilever’s senior media director for North America calls mobile advertising a “no brainer” now because of the growing time spent by consumers on smartphones and tablets. Mondelez International Inc., marketer of snacks like Nabisco cookies and Trident gum, says it will allocate 10 percent of its global marketing budget to mobile.
Suzanne Vranica and Christopher S. Stewart, "Mobile Advertising Begins to Take Off", The Wall Street Journal, October 09, 2013, © Dow Jones & Company, Inc.
Domains
FOOD COMPANIES
Unilever
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Market News
Marketing & Advertising
Trends
Developed by Yuri Ingultsov Software Lab.