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Big Advertisers Finally Warm Up To Mobile Platform

October 9, 2013: 12:00 AM EST
Advertisers have conquered their reluctance to spend money on mobile ads. Expenditures on mobile ads for everything from soap to salad dressing jumped by 66 percent in the first half of 2013, from $1.8 billion to $3 billion. Unilever’s senior media director for North America calls mobile advertising a “no brainer” now because of the growing time spent by consumers on smartphones and tablets. Mondelez International Inc., marketer of snacks like Nabisco cookies and Trident gum, says it will allocate 10 percent of its global marketing budget to mobile.
Suzanne Vranica and Christopher S. Stewart, "Mobile Advertising Begins to Take Off", The Wall Street Journal, October 09, 2013, © Dow Jones & Company, Inc.
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