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Big Food Companies Study The Success Of Food Delivery Start-ups

August 15, 2016: 12:00 AM EST
The success of start-ups in home food kit delivery like Plated and Blue Apron has caught the attention of some big companies that seem a little surprised there is such strong consumer interest in convenience. The big question for ConAgra is not whether to get involved in home delivery of food kits, but how: Partner? Acquire? Analytics chief Bob Nolan says the company needs to “develop a solution for the next ten years” that will be a radical departure from what it’s done for 50 years. Unilever, however, has experience working with partners in ecommerce and is exploring how such deals would work in food delivery. Shopper insights director and busy mother of three Allison Scott admits that “Plated has changed my life.” She is studying the underlying insights that resulted in the success of food delivery start-ups and says she is trying to leverage those insights at Unilever.
Patricia Natschke, "ConAgra, Unilever Mull Delivering Meals to the Home", CPG Matters, August 15, 2016, © CPG Matters
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