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Bio & Me Extends Line Of Porridges, Mueslis

December 16, 2020: 12:00 AM EST
The Chester, U.K.-based gut-friendly granola brand has unveiled four new products – two porridges and two mueslis – set to roll out in 2021. The new additions provide a “diverse range of plant-based ingredients,” such as nuts, seeds, and grains on top of fruits and vegetables. The four products – Apple & Cinnamon Porridge, Super Seedy & Nutty Porridge, Fruit & Nut Muesli and Super Seedy & Nutty Muesli – will launch at Booths and Planet Organic in January, priced at £3.75 ($5.09) for the porridge and £3.99 ($5.42) for the muesli (both 450 grams). Both new ranges will feature the European Food Safety approved Good for the Gut health claim, in line with its granola products.
Abbie Dawson, "Bio & Me adds porridges and mueslis to gut-friendly lineup", thegrocer.co.uk, December 16, 2020, © William Reed Business Media Ltd
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