We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Brands Must Become “Force For Good”, Unilever Marketing Head Says

July 2, 2013: 12:00 AM EST
Because of global political and economic uncertainty and turmoil, and serious environmental concerns, marketers need to adjust their thinking about their business models and brands, Unilever’s chief marketing executive said recently. Keith Weed said global marketers need to become a “force for change and for good” as they pursue growth goals – for example, by “promoting how we can consume differently” for the sake of future generations. Brands should be more sensitive to movements for social and environmental change, including sustainability, he noted.
Alex Brownsell, "Unilever marketing chief Keith Weed warns brands must become a 'force for good'", Marketing Magazine, July 02, 2013, © Haymarket Media Limited
Domains
FOOD COMPANIES
Unilever
Geographies
Worldwide
EMEA
Latin America
Europe
Middle East- Africa
Brazil
United Kingdom
Egypt
Categories
Comment & Opinion
Companies, Organizations
Marketing & Advertising
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.