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Breakfast Food Companies Battle It Out Over U.K. Market

August 27, 2015: 12:00 AM EST
Though many breakfast food brands have trimmed ad spending in the U.K. market recently, Kellogg’s has tripled spending on products outside of its core line. The result has been a decrease in spending on products like Special K (down 26 percent) and Crunchy Nut (down 12 percent). The company wants its ads to remind shoppers that it offers a “wide, balanced choice of breakfast cereals” that are packed with healthy ingredients such as calcium, protein, vitamins C and D, and whole grains. Weetabix, meanwhile, has boosted spending on the breakfast drink Weetabix On The Go by sixty percent while cutting spending on its cereal line.
Amy North, "Cock-a-doodle-do! Kellogg’s triples ad space spend", The Grocer, August 27, 2015, © William Reed Business Media Ltd
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