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British Tonic Water Maker To Tackle A Market That Spurns Gin

August 9, 2017: 12:00 AM EST
The head of Fever-Tree’s Asia-Pacific business confirms that the U.K. exotic tonic water maker will expand its operations to China, following a successful venture with a Hong Kong-based wine importer. Fever-Tree has seen its sales jump 77 percent to $32.8 million in the first six months of 2017, due largely to the ballooning popularity of gin-and-tonic cocktails in the region. The Chinese market may be tougher to crack, however, given that gin accounts for only three percent of alcoholic beverages consumed in the country. The growth of distribution and market share in Hong Kong and Macau is due partly to a strategy to extend its product line to include mixers suitable for dark and aged spirits. These types of liquors account for 80 percent of premium spirits consumed in Hong Kong, and 90 percent in China.
Natalie Wang, "Fever-Tree Sets Sights on Chinese Market", Drinks Business, August 09, 2017, © Union Press Ltd
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