We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Burger King Revives 10-Year-Old “Subservient Chicken” Ad Campaign

April 27, 2014: 12:00 AM EST
One of Burger King’s most popular ads over the last 10 years was the “Subservient Chicken”, a 2004 campaign based on the “Have it Your Way” theme that garnered more than a billion online views. Subservient Chicken was a man dressed up in a chicken suit that would respond to Web site visitor commands. In its new incarnation, the campaign has a broader target market – not just young men – and has a new twist: the chicken seems to be lost and the Web site provides visual clues as to where it might be. The campaign, tied to the Chicken Big King, includes newspapers, TV, and digital and social media.
Maureen Morrison, "Burger King Resurrects Subservient Chicken", Advertising Age, April 27, 2014, © Advertising Age
Domains
FOOD COMPANIES
Other
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.