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Cactus Juice Marketer’s Health Claims Deemed False By FTC

July 15, 2014: 12:00 AM EST
The Federal Trade Commission has ordered a cactus–based juice marketer to refund $3.5 million to consumers who fell for false claims that the drink relieves joint and muscle pain, inflammation, and respiratory and skin problems. Juice marketer TriVita, Inc., sells quart-size bottles of the “prickly pear” fruit drink derived from the Nopal cactus. In its advertising, the company used celebrity spokespeople and paid actors pretending to be satisfied customers, and made phony claims of clinical studies supporting the healing powers of the juice. “These kinds of unfounded claims are unacceptable, particularly when they impact consumers’ health,” an FTC official said.
"Cactus Juice Marketers to Pay $3.5 Million in Refunds to Consumers for Deceptive Claims that Their Product Treats Diseases", News release, Federal Trade Commission, July 15, 2014, © Federal Trade Commission
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