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Campbell Expands Vegetable Juice Line With Functional Hydration Product

August 21, 2018: 12:00 AM EST
Campbell Soup Company announced it is adding another variant in its line of vegetable- and fruit-based beverages, to be introduced solely on Amazon and Walmart.com on August 23. V8 +Hydrate will reach store shelves in November at a suggested retail price of $4.99 for a six-pack of 8-ounce cans. According to one report, Campbell’s V8 +Hydrate is targeting both the sports drink market and flavored waters, while tapping into several trends, including the growing popularity of functional and plant-based products, which account for nearly 20 percent of total U.S. food and beverage dollars. The new drink gets natural electrolytes from sweet potato juice, and is blended with natural fruit flavors (strawberry cucumber, coconut watermelon, and orange grapefruit). It is vegan-friendly, non-GMO, gluten-free, has no artificial sweeteners or added sugar, and delivers 45 calories per 8-ounce can. 
Karlene Lukovitz, "V8 +Hydrate Is Campbell's First All-Online Launch", MediaPost, August 21, 2018, © MediaPost Communications
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