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Campbell Soup's Share Price Soars, Driven By Colder-Than-Usual Winter And Rivals' Fortunes

May 19, 2013: 12:00 AM EST
Shares of Campbell Soup Co. rose 37 percent to $47.63 as of March 2013. Analysts, including those at Credit Suisse, have raised their quarterly earnings forecasts, believing that an unusually cold winter would boost soup sales. Also, bankruptcy-related problems of rival Hostess Brands also boosted Campbell's Pepperidge Farm bakery business. Campbell's strong stock market performance is driven by the acquisition of rival H.J. Heinz Co. by Berkshire Hathaway Inc. and a Brazil-based investment firm. Campbell's reliable revenue performance, which does not seem to be affected by economic cycles, has also made the company popular among investors and market analysts.
SPENCER JAKAB, "Campbell Looks a Little Thin These Days", Wall Street Journal, May 19, 2013, © Dow Jones & Company, Inc
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