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Campbell’s Jumps Aboard Amazon’s Rocket Ship To The Future

October 7, 2015: 12:00 AM EST
Campbell’s is helping Amazon revamp the way we re-order household brands and ask for – and receive – recipes. Campbell’s is testing Amazon Echo, a new speaker system with voice-control technology. Users can use an app called Alexa to ask Echo for several verbal or e-mailed recipes a day from Campbell's Kitchen, the company’s online cooking portal. Though Amazon and Campbell are keeping their product testing cards close to the vest, it seems that Echo complements Amazon Dash, the $5 smart buttons that can be installed around the house to instantly re-order products like beverages, diapers, toilet paper and coffee.
Christopher Heine, "How Campbell's Is Offering Recipes via Amazon's Voice-Control System Say 'hello' to our Jetsons-like future", AdWeek, October 07, 2015, © Adweek
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