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Canada Dry Adds Another Flavor Combo To Its Lineup

March 29, 2018: 12:00 AM EST
Canada Dry announced the launch of a Ginger Ale and Lemonade flavor, combining real ginger and lemonade made with real juice. The product launch is supported with digital and television ads created by Deutsch and featuring “Ginger Man,” a “likeable guru” offering “guidance on how to taste nirvana.” The integrated campaign comprises national television commercials, audio streaming program advertisements, and an extension across social, digital and media channels. Canada Dry, a brand of Dr Pepper Snapple Group, says it has enjoyed eleven years of growth, thanks to innovation in flavor combinations.
"Canada Dry defies the odds with eleven years of growth in a challenging category", March 29, 2018, © Dr Pepper Snapple Group
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