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Canadians Prefer Well-Known Brands When Shopping For Food, Beverages, Etc.

January 30, 2014: 12:00 AM EST
Canadians look for brand name products when shopping, according to a poll of 95,000 consumers. More than 70 percent of those surveyed by BrandSpark International said established trust in a brand is very important in the purchase decision. When shopping for food, Canadians trust top brands to offer quality and taste. The most trusted brands in this category are Kellogg’s and Maple Leaf (packaged meat). When choosing beverages, taste is most important (Tropicana juice). Health and beauty brands (Dove, Revlon, Nair) are trusted for quality, effectiveness and fair price; household brands (Febreze, Downy, Resolve) for effectiveness; and kids brands (Similac, Pampers, Colgate) for gentleness.
"Press Release: More than 95,000 Canadians reveal their most trusted consumer packaged goods brands for 2014", BrandSpark International, January 30, 2014, © BrandSpark
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