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Clean Snacking Trend Will Boost U.S. Candy Market

October 24, 2017: 12:00 AM EST
Researcher Packaged Facts forecasts a comeback for the sluggish U.S. candy market, thanks to the commitment by the industry’s biggest players to “clean snacking.” Both Hershey and Mars have announced commitments to “responsible ingredient sourcing” and “natural flavors.” Sales of candy products in the U.S. will surpass $41 billion by 2020, about 60 percent of which will come from chocolate candy sales. Packaged Facts defines “clean snacking” as a “balanced approach to nutrition” that includes snacks and sweets in moderation. [Image Credit: © Hershey's ]
Douglas Yu, "Nestlé, Hershey, Mars’ Shift to Clean Snacking Fuels US Candy Market Rebound: Packaged Facts", ConfectioneryNews.com, October 24, 2017, © William Reed Business Media Ltd
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