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Coca-Cola Appeals To India’s “Active Healthy Living” Market With Hydration Drink

December 27, 2016: 12:00 AM EST
Coca-Cola India has launched an “active hydration” beverage in the country. Aquarius marks the expansion of Coca-Cola beyond carbonates, waters, teas and juices to a category “that has the potential to grow exponentially in the coming years.” New Coca-Cola drinks introduced in recent years include VIO in 2016, FUZE iced tea in 2015, and Coke Zero in late 2014. The target market for Aquarius is the “active healthy living and 24x7 lifestyle” segment, the company said. Aquarius is non-carbonated, low-calorie, and enriched with sodium, calcium and potassium. It will be offered in 400 ml packs. [ Image credit: © Coca-Cola Company  ]
"Coca-Cola India launches its First Active Hydration Product – Aquarius in India", News release, Coca-Cola India, December 27, 2016, © The Coca-Cola Company
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