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Coca-Cola Edges Into China’s Premium Sparkling Water Market

May 5, 2017: 12:00 AM EST
Coca-Cola will soon see whether it can compete successfully in China’s premium sparkling water market, currently ruled by Evian, Perrier, and San Benedetto. Looking to expand beyond sagging soft drink and juice brands, company has introduced expensive – $9.29 per 750 ml bottle – Valser brand on Tmall online platform. Company already offers low- and mid-range mineral water brands in China.
"Coca-Cola launches US$9 premium bottled water in China", Marketing Interactive, May 05, 2017, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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