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Coca-Cola Extends Line Of Dasani Sparkling Waters With New Flavors

March 27, 2018: 12:00 AM EST
Coca-Cola’s announced it has added three flavors to its Dasani Sparkling water brand, launched in 2014. The addition of pomegranate blueberry, pear kiwi, and original extends the line of zero-calorie, unsweetened, naturally-flavored carbonated waters to 14 flavors that offer a “versatile” alternative to sodas. Dasani Sparkling competes directly with the popular LaCroix brand and with PepsiCo’s newly-launched “bubbly” flavored sparkling water. Sales of Coca-Cola’s Dasani and SmartWater sparkling waters increased by 42 percent in the past five years. Water and non-soda sales, including coffee and tea drinks, grew two percent in the fourth quarter of 2017.
Eric Mandel, "Coca-Cola adds more flavor to its sparkling water portfolio", Atlanta Business Chronicle, March 27, 2018, © American City Business Journals
Coca-Cola Company
North America
United States of America
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