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Coca-Cola Hellenic Outlines Plans For Irish, Other, Markets

August 23, 2017: 12:00 AM EST
The Coca‑Cola Hellenic Bottling Co.’s “Our Way Forward” report lays out a long-range global business strategy – inside and outside the bottle – with emphasis on plans for Ireland and Northern Ireland. The report reiterates the overall corporate plan to offer a portfolio of beverages that spans the spectrum of consumer desires, including the one for less sugar. Other plans include: greater ingredients transparency on labels; evolving beverage recipes, with a focus on low- or no-sugar; and launching functional drinks offering nutrition and hydration. In Ireland, a continued emphasis on promoting “zero” sugar will increase “Hero Zero” cola sales to 55 percent or greater by 2020.
"The Coca‑Cola System Launches a New Business Strategy across the Island of Ireland", News release, Coca‑Cola HBC, August 23, 2017, © Coca‑Cola HBC Ireland Ltd
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