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Coca-Cola Hopes To Make The Most Of Growing Chinese Interest In Functional Drinks

August 30, 2018: 12:00 AM EST
The head of Coca-Cola’s China business says “the next big thing” among Chinese consumers – especially the growing class of middle-income consumers – is functional beverages beneficial for health and wellness. With that in mind, the company expects to offer more juice products, beverages containing fiber, and even drinks based on traditional Chinese medicine, according to Curt Ferguson. Coca-Cola began riding the trend when it rolled out new products like sugar-free Sprite with fiber in March, two RTD tea products in North China and South China in the second quarter, and a bottled water range containing fiber in June. A fiber-rich Coca-Cola Plus version for China debuted in August. Bottled water, RTD tea, carbonates, juice drinks, and functional drinks were the biggest sellers in the $84 billion Chinese beverage industry. 
Shi Jing, "Coca-Cola embarks on 'healthy' growth route", China Daily, August 30, 2018, © China Daily Information Co (CDIC)
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