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Coca-Cola India Invests In Apple Cultivation For Its Fruit-Based Beverages

August 3, 2018: 12:00 AM EST
Coca-Cola India is partnering with an Indo-Dutch agribusiness to expand apple cultivation – via 110 orchards – in the northern hilly state Uttarakhand to locally source pulp for its fruit-based drinks. Project Unnati Apple was created as a catalyst to help India achieve self-sufficiency in apple production. The country ranks second in terms of area under apple cultivation, yet it imports the fruit and its concentrate as the average productivity per hectare is low. Coca-Cola has been investing in fruit-based beverages as consumers worldwide switch to more healthful beverages. In India the company agreed to nearly $2 billion to source fruits locally while diversifying its portfolio. Researcher Euromonitor expects sales of sodas in India grow at 3.4 percent by 2022, half the pace of the previous five years.
Sharleen Dsouza, "Coca-Cola Turns Apple Grower In Push Beyond Sugary Sodas", BloombergQuint, August 03, 2018, © BloombergQuint
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