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Coca-Cola Launches Healthy Lifestyle, Anti-Obesity Campaign In Australia

July 24, 2013: 12:00 AM EST
Coca-Cola South Pacific said it plans to launch an anti-obesity campaign in Australia. As part of the planned initiative, Coca-Cola said it would focus on offering products with smaller-portion sizes, expanding and promoting its lineup of low-kilojoule beverages, providing consumers access to more nutritional information about its products, and helping inspire Australians to adopt an active and healthy lifestyle. Announcing its health campaign on network television, Coca-Cola claimed it had an important role in fighting obesity in the country. In the UK, meanwhile, the Advertising Standards Authority banned a TV advertisement by Coca-Cola for potentially misleading health and calorie-burning claims.
Sophie Langley, "Coke launches anti-obesity campaign in Australia, but ‘be healthy’ Coke ad banned in UK", Australian Food News, July 24, 2013, © Australian Food News
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