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Coca-Cola Launches Personalized Bottles And Cans As Part Of Marketing Campaign In Europe

April 29, 2013: 12:00 AM EST
Coca-Cola is putting people's names on bottles and cans of beverages it sells across Europe. As part of the company's Share a Coke marketing campaign, Coca-Cola will put 150 of the most popular names in the UK on individual 500ml and 375ml PET bottles. For consumers whose names are not included in the personalized bottles campaign, Coca-Cola launched a web site where they can create personalized, virtual Coca-Cola cans and share them with friends. Coca-Cola first launched a similar campaign in Australia in 2011.
Liz Gyekye , "Coca-Cola personalises bottles and cans", Packaging News, April 29, 2013, © Packaging News
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