Coca-Cola NA Chief Says Company Will “Do Fine” Over The Long Term

In a recent presentation at the Barclays Global Consumer Staples Conference, Coca-Cola NA President Sandy Douglas said the company is seeing “a bifurcated consumer environment” in which the upper part of the economy is healthy and vibrant, there are expectations for healthy investor performance, and there’s a possibility of tax relief. But the bottom half is struggling, and that affects purchasing habits, trips to the stores, etc. A beverage company like Coca-Cola can “weather the storm” because it can segment the market and “execute with our bottlers to take advantage of the opportunities where they are.” Over the long term, she said, “we're going to do fine.”