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Coca-Cola Ramps Up Marketing Of Honest Tea In The U.K.

July 13, 2017: 12:00 AM EST
Coca-Cola European Partners said it plans a “significant” investment in a marketing campaign for its Honest Tea brand in the U.K., where it debuted in 2016. The campaign will feature a pop-up garden in London to give consumers the chance to try yoga, terrarium making and sample the product. A wider street sampling campaign across London began in June and will run through July. Coca-Cola invested in the brand, launched in 1997, in 2008. [ Image credit: © Coca-Cola Company  ]
Andy Morton, "Coca-Cola European Partners unveils Honest Tea's debut UK campaign", Just-drinks.com, July 13, 2017, © Just-drinks.com
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