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Coca-Cola Redesigns Its Minute Maid Juice Packaging

July 10, 2017: 12:00 AM EST
Coca-Cola has given a new look to its Minute Maid brand of juices with the help of British graphic designer Taxi Studio. The new visual identity features black as the main color, though each category of juice – essentials, refresh, nutri and delight – has its own color. Taxi Studio said the colorful graphics are meant to distinguish Minute Maid products from the “hyper-real” imagery on competing juices. [Image Credit: © Minute Maid / Coca-Cola Company ]
Aimée McLaughlin, "Minute Maid rebrand, by Taxi Studio and Coca-Cola", Design Week, July 10, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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