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Coca-Cola Revamps N. American Operations

December 8, 2015: 12:00 AM EST
Instead of simply hiring a new president of sparkling brands and strategic marketing (N. America) to replace exiting Wendy Clark, Coca-Cola is revamping North American operations entirely. The new USA Operations unit will have responsibility for U.S. beverage (sparkling, carbonated and still) brand strategy, marketing and integrated content. The unit will also oversee retail sales and franchise operations. Hendrik Steckhan of Coke's German business will manage USA Operations, and Stuart Kronauge will assume responsibility for marketing major brands like Coca-Cola and Sprite, as well as water, tea, and coffee. Ivan Pollard will lead strategic marketing.
E.J. Schultz, "Coke Shuffles Management in Wake of Wendy Clark Exit", Advertising Age, December 08, 2015, © Crain Communications
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