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Coca-Cola Unifies Brand Packaging

April 18, 2016: 12:00 AM EST
Coca-Cola is unifying its brand image and identity by using new graphics that feature “Coca-Cola Red” across the trademark. The red disc, featured in the new “Taste the Feeling” ad campaign, will appear prominently on all packaging. The red color will be featured on all soft drink packs, along with the brand's signature color : black for Zero, silver for Light/Diet and green for Life. The basic Coca-Cola brands are Original Taste (or Classic in some markets), Light/Diet, Zero (no sugar), and Life (less sugar, plus stevia leaf extract.
"Coca-Cola Reveals New "One-Brand" Packaging", News release, Coca-Cola Company, April 18, 2016, © The Coca-Cola Company
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