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Coca-Cola’s Environmental Policy Leader Outlines The Company’s ‘World Without Waste’ Strategy

November 3, 2018: 12:00 AM EST
Dr. Ben Jordan, senior director of environmental policy for Coca-Cola, says the company is progressing its aim to reduce its impact on the environment. Speaking at an event in Kuala Lumpur, he outlined Coca-Cola’s ‘World Without Waste’ vision, to eliminate packaging waste and address the issue of marine debris. Jordan says the company has since August 2017 had a team of over 30 globally working on the program, which comprises three pillars: Design, Collect and Partner. Coca-Cola aims to use only 100% recyclable packaging by 2025. It also aims to make sure the consumer does recycle the packaging, and stresses the need to work with partners, like bottlers and NGOs, to make sure it happens. [Image Credit: © Andrew Martin from Pixabay]
Elena Koshy , "Coca Cola envisions 'a world without waste' with their new packaging vision to combat their massive ecological footprint!", New Straits Times , November 03, 2018, © New Straits Times, New Straits Times Press (M) Bhd. A part of Media Prima Group.
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