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Coke CEO Quincey Hopes For “Test And Learn Mentality”

July 26, 2017: 12:00 AM EST
Coca-Cola CEO James Quincey told analysts in a conference call that his company needs “greater curiosity” or it might grow complacent and fall behind the competition. Coca-Cola has “the answer to some things,” but needs curiosity – a “test and learn mentality” – to respond to change. To grow, the company needs “the courage to try new things.” Quincey said he was happy with the latest financials – a “strong performance” – that showed a 16 percent drop in net revenues mainly due to the ongoing overhaul of the bottler network. He said Coca-Cola Zero Sugar has turned in double-digit global volume growth that should continue in the U.S.
Leonie Roderick , "Coca-Cola: We need more courage to become a growth-orientated business", Marketing Week, July 26, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
Coca-Cola Company
North America
United States of America
Companies, Organizations
Earnings Release
Marketing & Advertising
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